I head the marketing function for CQ fluency, driving campaign strategy, marketing automation and process development to streamline functions, increase efficiencies and ultimately drive more revenue. I collaborate closely with the Sales, Customer Success, Product and Technology teams to bring products to market and execute campaigns that help move the ball forward.

Responsible for overseeing campaign strategy and marketing automation for Questel and Questel umbrella companies (including Morningside) to streamline internal processes, increase lead generation output and develop loyalty from SaaS and language solutions customers. Managed the integration and harmonization of multiple marketing automation programs into Questel’s Pardot instance. Led the effort to fold Language Services into Questel's product offering.

Responsible for campaign strategy and marketing automation for all Morningside verticals, increasing email engagement statistics by almost 100%. Oversaw strategic direction and stewardship of the Morningside brand, including a 2020 rebrand. Built out and managed the marketing automation function using Pardot and SDFC. Collaborated closely with Sales, Sales Ops, Product and Lead Gen to plan and execute marketing campaigns and internal improvement projects.

Responsible for campaign strategy and marketing automation for Morningside's Legal, Life Science and Localization verticals, helping double revenue from 2018-2020. Oversaw the marketing automation function through Pardot and SFDC. Developed strategic plans and positioning for marketing campaigns, products, events and assets. Developed buyer personas for the Legal, Life Sciences and Localization verticals.Lead Gen to plan and execute marketing campaigns and internal improvement projects.

Developed strategy and produced copy for clients across industries and for web, social and digital video.

Developed value prop and strategy for the Life Science vertical. Wrote and edited optimized copy for digital, email and print campaigns. Collaborated across the Life Sciences team to develop materials in support of pitches, RFPs and tradeshows.

Produced, recorded, moderated and edited lead-generating audio and video conference programs on a variety of topics related to the life sciences. Also prepared SEO optimized web copy and executed targeted promotional email campaigns.

I worked with the University's front line fundraisers to manage their portfolios of prospects. I also provided proactive and reactive research profiles on prospects.