-Daily optimizations of campaigns, adsets and ads to reach weekly, monthly and quarterly goals.-Audit existing ad campaigns and perform complete funnel analysis to identify new opportunities to increase conversion rate to reach goals.-Create elaborate performance reporting and communicate results with upper management on a weekly, monthly or quarterly basis-Expert knowledge of Facebook best practices and strategies (CBO, ASB, DCO, LAL and much more)-Support new ad process. Including writing winning copy, headlines, descriptions and suggesting video edits for the best possible creative.

Marketing Department at Golden Hippo•Set-up, manage, execute and analyze campaigns and budgets on a daily, weekly, and monthly basis to optimize for sales growth while hitting strict ROI goals•Implement and measure results of A/B testing, optimizing for conversions, revenue or profit maximization.•Own all aspects of tag and pixel generation including Google Tag Manager, Facebook Pixels etc.•Participate in development and management of effective integrated media plans and buys•Maintain media plans including changes, budgeting, execution, reporting, and optimization•Stay apprised of industry standards, new media programs/opportunities and can advise on new ways to reach targets•Develop and foster strong relationships with media partners•Perform other duties and projects as assigned

I am proud to be a part of the Buffalo Wild Wings team, working within multiple capacities to provide prompt, accurate, and friendly service for guests. Bartend, serve, and train staff members on company guidelines to ensure loyalty and profitability.Specific responsibilities include:» I memorize and routinely promote over 75 different cocktails and mixed drinks; I educate customers about craft cocktail and food pairing to upsell and drive revenue whenever possible.» I assist with weekly bar inventory control and focus on maintaining the facility’s record of outstanding bar waste of <.3%.» I maintain a strong rapport and open communications with all staff in order to streamline workflow in a high-pressure environment. I routinely achieve high marks for guest counts, add-on sales, and check averages.Some of my noted accomplishments to date include:☑ I completed the company's Wing Certified Trainer program and was promoted to Travel Trainer due to exceptional performance and demonstrated ability to engage well with others. I was sent to multiple stores to teach about the new hand-held ordering devices and to train new Bartenders during the company's Santa Maria location grand opening. I have proudly trained ~175 total employees to date.☑ I serve as the Guest Entertainment Captain during each shift; I'm responsible for controlling the AV tower, picture, and audio of 65 restaurant televisions, ensuring guest requests are accommodated. ☑ I'm additionally in charge of promoting the company’s Buffalo Circle opportunity, collecting email addresses to drive growth and customer loyalty through marketing.☑ I was originally hired as a Host in 2014, quickly promoted to Server, and obtained Employee of the Month and Top 5 in Server Sales in 2015. I transitioned into a Bartender role in 2016 and I'm currently serving as Bartender and as needed in a Server capacity.

Small Business Consulting – Northridge, CA 2017Consultant for a local non-profit radio stationA local non-profit radio station requested consulting on how to reach their goal of ‘Increasing Brand Awareness Among Millennials’. Competing against four other teams, the task was to present the most creative and logical way to reach their goal.Specific tasks for project included:Create a detailed and complete analysis of their current situation. Including an Executive Summary, Analysis of Current Demographics, Resources, Strategies, Direct and Indirect Competitors, Environmental Trends and Customer Analysis.Analyze data and present recommendations based on research, observations, and evidence. Must include the company's Critical Issues, Limitations, Recommendations, Social Media Campaign, Forecast, and Timeline. Key achievements include:☑ Project won ‘Favorite’ among radio station’s Board of Directors

Served in a 4-month marketing internship role working directly with the CMO on multiple marketing departments. Worked with little or no supervisions with CMO for instore marketing department, and also with the social media department. Multiple projects accomplished through time stayed. Completed Intern role for a LA-based company interested in improving branding strategies in order to build new stores and create a franchising option for potential buyers.Specific tasks during internship include:Updated the company’s marketing tools the franchisees opening new stores to be used live in the field.Advisor to the Social Media department working with SEO and SEM. Created an easy-to-follow Grand Opening guide including correlating with social media tactics and strategies .Developed a local store marketing plan, and spearheaded the development of the New Store Opening packages.Key achievements include:☑ Successfully implemented plan to increase Social Media Followers by 5% in both brands☑ Completed Grand Opening Guide for both stores DRNK and QWENCH to be used by real clients☑ Completed a Local Store Marketing template used by a live client

I worked in a variety of roles for a popular Southern California batting cage facility. Proud to be part of the team acting as a Lead Attendant, Office Manager, and Social Media & Marketing Coordinator for the business. ✏ I was responsible for assisting the owner with overall operations. I handled customer bookings and reservations, managed and balanced daily cash intake, and interviewed, hired, and trained new staff members. Some of my key achievements include:☑ I took initiative and received permission from the business owner to create a social media presence on Instagram for the establishment. I developed and advertised special promotions and giveaways in order to engage patrons and drive growth. ☑ I taught myself on all electrical and mechanical batting cage repair. I used my analytical skill set and mechanical inclination to troubleshoot and fix the facility's equipment.