❌ 4 out of 10 people act differently compared to their stated behavior. This phenomenon, known as the "say-do gap," presents a significant challenge for companies developing consumer products.𝗪𝗵𝘆 𝗱𝗼𝗲𝘀 𝘁𝗵𝗶𝘀 𝗺𝗮𝘁𝘁𝗲𝗿?1️⃣ Misaligned Product Expectations: Often, products are designed based on customer statements, which might not align with their actual behaviour.2️⃣ Inaccurate Market Predictions: Traditional market research may fail to capture this gap, leading to over or underestimation of a product's success.3️⃣ Ineffective Product Strategies: Without understanding the say-do gap, product teams might make decisions that don't resonate with real consumer actions.At Horizon, we recognize that bridging the say-do gap is crucial for predicting market success. We specialize in integrating real-life behavioural data into the strategic decision-making process, pre-launch and pre-market. This approach allows us to capture the actual consumer actions rather than just their stated intentions.𝗛𝗼𝘄 𝗛𝗼𝗿𝗶𝘇𝗼𝗻 𝗠𝗮𝗸𝗲𝘀 𝗮 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲🌟 Consumer-Validated Decisions: By focusing on actual behaviours, we provide insights that are more aligned with market reality.🌟 Data-Driven Product Development: Our methodologies ensure that your product strategies are built on concrete, behavioural data.🌟 Reduced Market Risk: Understanding the say-do gap significantly lowers the risk of product failure due to misaligned market expectations.Leading companies and brands, including Cosnova, Babbel, BSH, Bosch, Virgin Pure, Brita, and others, have leveraged Horizon's expertise to navigate the complex landscape of predicting market success effectively. Our approach has enabled them to make more informed, data-driven decisions, thereby enhancing their product success rates.If you're interested in how Horizon can help your company bridge the say-do gap and drive successful product decisions:💌 Reach Out: Drop me a LinkedIn message.🌍 Learn More: Visit www.gethorizon.net