Daniel Racca

Daniel Racca Email and Phone Number

Head of Design at Horizon Blockchain Games Inc. | NN/g UX Certification @ Horizon Blockchain Games Inc.
Daniel Racca's Location
Canada, Canada
Daniel Racca's Contact Details

Daniel Racca personal email

About Daniel Racca

👋 Hi, I’m Daniel, a Lead UX/UI Designer for Products & Games with over a decade of experience. I’m passionate about crafting impactful and visually immersive digital experiences. My expertise lies in solving complex challenges through user research, designing seamless user flows with intuitive interfaces, and prototyping for user testing. Working closely with cross-functional teams, I prioritize aligning team efforts with user needs to create engaging experiences that ultimately drive business growth.

Daniel Racca's Current Company Details
Horizon Blockchain Games Inc.

Horizon Blockchain Games Inc.

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Head of Design at Horizon Blockchain Games Inc. | NN/g UX Certification
Daniel Racca Work Experience Details
  • Horizon Blockchain Games Inc.
    Co-Founder & Chief Designer At Horizon Blockchain Games Inc.
    Horizon Blockchain Games Inc. Jun 2018 - Present
    Toronto, Ontario, Ca
  • Horizon Blockchain Games Inc.
    Lead Ui/Ux Designer & Art Director - Skyweaver
    Horizon Blockchain Games Inc. Jun 2019 - Mar 2024
    Toronto, Ontario, Ca
    As Head of Design for Skyweaver, I led both UX and Art Direction, overseeing a global team of 10+ artists and designers. My responsibilities included conducting player research, developing user flows, designing interfaces, prototyping for testing, and ensuring a cohesive and creative aesthetic. Collaborating with other teams, I ensured the experience was aligned with player needs, resulting in an engaging and visually compelling game.Initiatives & Contributions:➤ Player-Centric Flows and Prototypes: I collaborated with stakeholders to design user flows for key user steps like onboarding, core loops, matchmaking, battle passes, in-game purchases, etc. From low-fi wireframes to high-fi interactable prototypes, we ensured the whole team was synced with clear communication and specs during every design handoff step.➤ Data-driven asynchronous workflow: We implemented a hypothesis-based template, improving UX maturity by aligning features with user insights and validating them through data. We also ensured that communication was clear, documented, and asynchronous.➤ Player Research: User interviews and play-tester feedback guided design decisions, allowing continuous refinement based on real insights.➤ Art Direction: I led a global team of contractor artists to conceptualize a cohesive and creative aesthetic, defining visuals from branding to character identity**.** Additionally, I collaborated with the team to refine feedback animations, sound design and game story, enhancing the game feel, player understanding, and learnability.➤ Branding: Worked closely with the marketing team to define the communication language of the game for broader audiences, from designing landing pages to establishing branding and market positioning.
  • Mailbird
    User Experience Designer
    Mailbird Feb 2016 - Jan 2018
    Palo Alto, Ca, Us
    ● Worked leading precise redesigns and improving the overall User Experience and focusing on growing the product from the very early sketches to its end high fidelity prototypes always doing iterations on the product based on user data. ● I have done user research, aiming to understand their pain points and goals.● Contributed to the Growth Hacking Methodology of the company, suggesting A/B tests and quick experiments to provide real user feedback helping clear the path and make the business take data-driven decisions.
  • Danielracca.Com
    Senior Ui/Ux Designer
    Danielracca.Com Apr 2014 - Feb 2016
    ● I've worked remotely for clients around the world. Chicago, Dublin, and Rio de Janeiro. ● I like to always give a new vision for the projects that I participate. Not only from the Look & Feel Aspect but I also seek to question the purpose of the product itself in order that I can deliver an effective and clear interface to the end user that could really boost the product up into real results.● Delivery and Followups with Trello (Schrum and Agile Method)
  • People Interactive Brasil
    Senior Ui/Ux Designer
    People Interactive Brasil Dec 2014 - May 2015
    Rio De Janeiro, Rj, Br
    ● I’ve contributed by building smart designs from the first wireframe sketches to the development of the final user interface.● I’ve worked remotely doing daily meetings via Skype with Delivery Methodology on the go.● Proactive in solutions for team fluidly integration.● Evaluated user's test information and applied to redesign company's projects.
  • Agência Amo
    Senior Designer
    Agência Amo Sep 2011 - Mar 2014
    Rio De Janeiro, Rio De Janeiro, Br
    ● I was responsible for designing innovative ideas and solutions for the company projects from scratch to its final design.● I’ve started a project called Ignite. A weekly gathering of all the company members. On it, every team member could, if they want, make a small 5 minutes freestyle lecture for the other employees. The goal was to share knowledge in order to inspire ideas and solutions for recurring real projects. The topics were the most varied. We had brilliant presentations such as Body Language, Understanding the Creativity, MountClimbing Preparation or even Cooking Processes. The result was solid, the team members felt more integrated and from there we had some great insights to improve projects.
  • Kindle Digital Agency
    Senior Designer
    Kindle Digital Agency Jul 2010 - Sep 2011
    Rio De Janeiro, Rj, Br
    ● Led designs to meet user goals, created meaningful interactions, beautiful interfaces & translated data into compelling and actionable stories● Actively collaborated with the rest of the design team on process development● I've created the aesthetic foundation for various applications; turning wireframes into beautiful, elegant interfaces and assembling/managing design guidelines and asset libraries.
  • Mpp Solutions
    Ui Designer
    Mpp Solutions Oct 2009 - Jul 2010
    Rio De Janeiro & Sao Paulo, Br
    ● I've helped set the look and feel of various client's applications.● I've Worked closely with UX/Product to create gorgeous designs from wireframes that have already been created● Translated beautiful comps into coherent and thorough design guidelines and asset libraries
  • Agencia Trato
    Ui Designer
    Agencia Trato Dec 2008 - Jul 2009
    ● Started the digital part of the company.● Actively collaborate with the rest of the design team on process development● Contribute to design guidelines to ensure interface consistency

Daniel Racca Skills

Art Direction Illustration User Experience User Interface Design Illustrator Web Design Interaction Design Typography Usability Concept Design Information Architecture Online Advertising Graphics Wireframes Accessibility Adobe Illustrator User Centered Design User Interface Photoshop Adobe Photoshop Rapid Prototyping Storyboarding Wireframing Visual Concepts Task Analysis User Experience Design

Daniel Racca Education Details

  • Estácio
    Estácio
    Graphic Design

Frequently Asked Questions about Daniel Racca

What company does Daniel Racca work for?

Daniel Racca works for Horizon Blockchain Games Inc.

What is Daniel Racca's role at the current company?

Daniel Racca's current role is Head of Design at Horizon Blockchain Games Inc. | NN/g UX Certification.

What is Daniel Racca's email address?

Daniel Racca's email address is da****@****ail.com

What is Daniel Racca's direct phone number?

Daniel Racca's direct phone number is +143734*****

What schools did Daniel Racca attend?

Daniel Racca attended Estácio.

What skills is Daniel Racca known for?

Daniel Racca has skills like Art Direction, Illustration, User Experience, User Interface Design, Illustrator, Web Design, Interaction Design, Typography, Usability, Concept Design, Information Architecture, Online Advertising.

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