Daniel Booth
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Daniel Booth Email & Phone Number

UX and UI Design Principal at National Rugby League
Location: Greater Sydney Area, Australia, Australia 7 work roles 3 schools
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Current company
National Rugby League
Role
UX and UI Design Principal
Location
Greater Sydney Area, Australia, Australia
Company size
708 employees

Who is Daniel Booth? Overview

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Quick answer

Daniel Booth is listed as UX and UI Design Principal at National Rugby League, a company with 708 employees, based in Greater Sydney Area, Australia, Australia. AeroLeads shows a matched LinkedIn profile for Daniel Booth.

Daniel Booth previously worked as UX/UI Design Principal at National Rugby League and UX Lead at National Rugby League. Daniel Booth holds Bachelor Of Business, Major Management from Griffith University.

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National Rugby League

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Profile bio

About Daniel Booth

As a designer, I love a challenge. I enjoy working in a team, making an impact in projects that have positive outcomes in the community and businesses, and creating experiences people love. My experience has given me the ability to lead design teams and projects end-to-end by identify problems, planning, conducting user research, understanding the customers and the landscape, identifying key insights and opportunities, concept design, user testing, iterating and prototyping then presenting to stakeholders and hand-over final designs for development.I have been lucky enough to gain experience in two consultancies at Symplicit and Kinlab where I worked in the sport, financial, aged care and government sectors and developed my end-to-end skill set. My time at the Department of Communities and Justice gave me a deeper insight into the government area and experience handling sensitive projects where you had to make sure you were handling the stakeholders and participants in an appropriate way to deliver life changing outcomes with the experiences we designed. And my four years at NRL has given me experience leading end-to-end design projects, leading and managing a team and working internally within a product team with product managers, product owners, producers, designers and developers as well as upper management, designing fan experience products enriching the everyday lives of the NRL fans.Outside of work, I'm always at or around the beach for a surf, playing golf or up for a coffee. If you'd like to catch up for a chat let me know!

Listed skills include Customer Service, Management, Leadership, Microsoft Excel, and 38 others.

Current workplace

Daniel Booth's current company

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National Rugby League
National Rugby League
UX and UI Design Principal
Sydney, NSW, AU
Website
nrl.com
Employees
708
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Company profile
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7 roles

Daniel Booth work experience

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Ux/Ui Design Principal

Current
National Rugby League

Australia

Managing and Leading the User Experience Design Team at the NRL.Digital Products Include:- NRL App- NRL.com- NRL Club and State Websites- NRL Club and State Apps- Fantasy and Tipping Apps and Websites- Grassroots Apps and Websites

Nov 2022 - Present

Ux Lead

National Rugby League

Leading user experience research and design across all the NRL digital platforms including; NRL.com, NRL Club websites, NRL App, NRL Club Apps, NRL Alexa Skill, NRL EDMs, Play Rugby League, Touch Football, and the MySideline Registration and Administration platform.

Nov 2020 - Jan 2023

User Experience Specialist

Nsw Department Of Communities And Justice

Sydney, New South Wales, Australia

  • Working with the multi-disciplinary design team at the DCJ across their suite of external and internal products.Responsibilities include:
  • Leading UX Projects
  • Leading User Research Planning and Activities
  • Data Synthesis & Insight Development
  • Workshop & Co-design Facilitation
  • Stakeholder Management
May 2020 - Nov 2020

User Experience Designer

National Rugby League

Sydney, Australia

  • Working in the digital design team at the NRL across the range of digital products including:
  • NRL.com
  • NRL Club & Membership Websites
  • Play Rugby League
  • Touch Football
  • Rugby League & Touch Football Registration & Administration Platform - MySideline
Apr 2019 - May 2020

Ux Designer

Kinlab

Coolangatta, Australia

  • Worked in the strategic design team on sport, aged care, insurance, voice-led technology, and social well-being and innovation. Main responsibilities included:
  • User Research (contextual inquiries, user interviews, immersive, comparative analysis, personas/archetypes)
  • Co-design/innovation workshop development
  • Workshop facilitation
  • Data synthesis
  • Key insights and strategic opportunities development
Jan 2017 - Apr 2019

Ux Intern

Symplicit

Coolangatta, Queensland, Australia

  • Worked within the strategic design team across a series of projects, select clients include:
  • Australian Sports Commission
  • Surf Life Saving
  • Football Australia
  • Canoe Australia
  • Golf Australia
Aug 2016 - Dec 2016
Team & coworkers

Colleagues at National Rugby League

Other employees you can reach at nrl.com. View company contacts for 708 employees →

ZD Zali Dymock Zali Dymock Colleague at National Rugby LeagueGreater Sydney Area, Australia View → JS Joshua Stein Joshua Stein Colleague at National Rugby LeagueBondi Beach, New South Wales, Australia, Australia View → MP Megan Powell Megan Powell Colleague at National Rugby LeagueRockhampton, Queensland, Australia, Australia View → GR Gavin Reynolds Gavin Reynolds Colleague at National Rugby LeagueGuildford, New South Wales, Australia, Australia View → LF Louise Finch Louise Finch Colleague at National Rugby LeagueSt Leonards, New South Wales, Australia, Australia View → AG Adam Gee Adam Gee Colleague at National Rugby LeagueCronulla, New South Wales, Australia, Australia View → BH Bessie Hayes Bessie Hayes Colleague at National Rugby LeagueNorth Mackay, Queensland, Australia, Australia View → JC Joel Curtis Joel Curtis Colleague at National Rugby LeagueGreater Sydney Area, Australia View → RC Rebecca Cook Rebecca Cook Colleague at National Rugby LeagueSydney, New South Wales, Australia, Australia View → VF Vincent Forbes Vincent Forbes Colleague at National Rugby LeagueBrisbane City, Queensland, Australia, Australia View →
3 education records

Daniel Booth education

FAQ

Frequently asked questions about Daniel Booth

Quick answers generated from the profile data available on this page.

What company does Daniel Booth work for?

Daniel Booth works for National Rugby League.

What is Daniel Booth's role at National Rugby League?

Daniel Booth is listed as UX and UI Design Principal at National Rugby League.

Where is Daniel Booth based?

Daniel Booth is based in Greater Sydney Area, Australia, Australia while working with National Rugby League.

What companies has Daniel Booth worked for?

Daniel Booth has worked for National Rugby League, Nsw Department Of Communities And Justice, Kinlab, and Symplicit.

Who are Daniel Booth's colleagues at National Rugby League?

Daniel Booth's colleagues at National Rugby League include Zali Dymock, Joshua Stein, Megan Powell, Gavin Reynolds, and Louise Finch.

How can I contact Daniel Booth?

You can use AeroLeads to view verified contact signals for Daniel Booth at National Rugby League, including work email, phone, and LinkedIn data when available.

What schools did Daniel Booth attend?

Daniel Booth holds Bachelor Of Business, Major Management from Griffith University.

What skills is Daniel Booth known for?

Daniel Booth is listed with skills including Customer Service, Management, Leadership, Microsoft Excel, Strategic Planning, Sales, Project Management, and Marketing.

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