Daniel Booth

Daniel Booth Email and Phone Number

UX and UI Design Principal @ National Rugby League
Sydney, NSW, AU
Daniel Booth's Location
Greater Sydney Area, Australia
About Daniel Booth

As a designer, I love a challenge. I enjoy working in a team, making an impact in projects that have positive outcomes in the community and businesses, and creating experiences people love. My experience has given me the ability to lead design teams and projects end-to-end by identify problems, planning, conducting user research, understanding the customers and the landscape, identifying key insights and opportunities, concept design, user testing, iterating and prototyping then presenting to stakeholders and hand-over final designs for development.I have been lucky enough to gain experience in two consultancies at Symplicit and Kinlab where I worked in the sport, financial, aged care and government sectors and developed my end-to-end skill set. My time at the Department of Communities and Justice gave me a deeper insight into the government area and experience handling sensitive projects where you had to make sure you were handling the stakeholders and participants in an appropriate way to deliver life changing outcomes with the experiences we designed. And my four years at NRL has given me experience leading end-to-end design projects, leading and managing a team and working internally within a product team with product managers, product owners, producers, designers and developers as well as upper management, designing fan experience products enriching the everyday lives of the NRL fans.Outside of work, I'm always at or around the beach for a surf, playing golf or up for a coffee. If you'd like to catch up for a chat let me know!

Daniel Booth's Current Company Details
National Rugby League

National Rugby League

View
UX and UI Design Principal
Sydney, NSW, AU
Website:
nrl.com
Employees:
708
Daniel Booth Work Experience Details
  • National Rugby League
    Ux And Ui Design Principal
    National Rugby League
    Sydney, Nsw, Au
  • National Rugby League
    Ux/Ui Design Principal
    National Rugby League Nov 2022 - Present
    Australia
    Managing and Leading the User Experience Design Team at the NRL.Digital Products Include:- NRL App- NRL.com- NRL Club and State Websites- NRL Club and State Apps- Fantasy and Tipping Apps and Websites- Grassroots Apps and Websites
  • National Rugby League
    Ux Lead
    National Rugby League Nov 2020 - Jan 2023
    Leading user experience research and design across all the NRL digital platforms including; NRL.com, NRL Club websites, NRL App, NRL Club Apps, NRL Alexa Skill, NRL EDMs, Play Rugby League, Touch Football, and the MySideline Registration and Administration platform.
  • Nsw Department Of Communities And Justice
    User Experience Specialist
    Nsw Department Of Communities And Justice May 2020 - Nov 2020
    Sydney, New South Wales, Australia
    Working with the multi-disciplinary design team at the DCJ across their suite of external and internal products.Responsibilities include:• Leading UX Projects• Leading User Research Planning and Activities• Data Synthesis & Insight Development• Workshop & Co-design Facilitation• Stakeholder Management• Ideation & Concept Development• Information Architecture • Wireframing • Prototyping • User Testing• Iteration• Research and Recommendation… Show more Working with the multi-disciplinary design team at the DCJ across their suite of external and internal products.Responsibilities include:• Leading UX Projects• Leading User Research Planning and Activities• Data Synthesis & Insight Development• Workshop & Co-design Facilitation• Stakeholder Management• Ideation & Concept Development• Information Architecture • Wireframing • Prototyping • User Testing• Iteration• Research and Recommendation Reports• Presentation to Key Stakeholders Show less
  • National Rugby League
    User Experience Designer
    National Rugby League Apr 2019 - May 2020
    Sydney, Australia
    Working in the digital design team at the NRL across the range of digital products including:• NRL.com• NRL Club & Membership Websites• Play Rugby League• Touch Football • Rugby League & Touch Football Registration & Administration Platform - MySideline• NRL Account• NRL App• Club Apps• Voice: NRL SkillResponsibilities include:• Leading End-to-End UX Projects• Leading User Research • Competitor Analysis• Data Synthesis & Insight… Show more Working in the digital design team at the NRL across the range of digital products including:• NRL.com• NRL Club & Membership Websites• Play Rugby League• Touch Football • Rugby League & Touch Football Registration & Administration Platform - MySideline• NRL Account• NRL App• Club Apps• Voice: NRL SkillResponsibilities include:• Leading End-to-End UX Projects• Leading User Research • Competitor Analysis• Data Synthesis & Insight Development• Workshop & Co-design Facilitation• Ideation & Concept Development• User Flows• Information Architecture • Wireframing (Sketch)• Prototyping (Invision)• User Testing• Iteration• Stakeholder Management• Collaboration with designers, product owners, production and internal and external development teams• Presentation to Key Stakeholders(Ended due to COVID-19) Show less
  • Kinlab
    Ux Designer
    Kinlab Jan 2017 - Apr 2019
    Coolangatta, Australia
    Worked in the strategic design team on sport, aged care, insurance, voice-led technology, and social well-being and innovation. Main responsibilities included:• User Research (contextual inquiries, user interviews, immersive, comparative analysis, personas/archetypes)• Co-design/innovation workshop development• Workshop facilitation• Data synthesis• Key insights and strategic opportunities development• Ideation• Product/Service Design• Concept… Show more Worked in the strategic design team on sport, aged care, insurance, voice-led technology, and social well-being and innovation. Main responsibilities included:• User Research (contextual inquiries, user interviews, immersive, comparative analysis, personas/archetypes)• Co-design/innovation workshop development• Workshop facilitation• Data synthesis• Key insights and strategic opportunities development• Ideation• Product/Service Design• Concept development• Information Architecture • User flows• Sketching• Wireframing• Prototyping• Concept and usability testing• Customer and experience journey mapping• Service blueprinting• Report and design writingClients:• Sports Australia• REST Superannuation• Feros Care• SafeWork NSW• Surf Life Saving Australia• Disability Services Australia• Cricket Australia• Hockey Australia• Australia Paralympic Committee• Kelly Slater Wave Co.• Surfing Australia• Virtual Ark• Golf Australia• Adelaide Crows• Western Sydney Wanderers Show less
  • Symplicit
    Ux Intern
    Symplicit Aug 2016 - Dec 2016
    Coolangatta, Queensland, Australia
    Worked within the strategic design team across a series of projects, select clients include:• Australian Sports Commission• Surf Life Saving• Football Australia• Canoe Australia• Golf Australia• Feros Aged CareResponsibilities:• Landscape review• Competitive and comparative analysis• User Research• Synthesis• Persona and archetype development• Product Design

Daniel Booth Skills

Customer Service Management Leadership Microsoft Excel Strategic Planning Sales Project Management Marketing Team Building Training Social Networking Hospitality Event Management Microsoft Office Event Planning Public Speaking Team Leadership Teamwork Social Media User Research Synthesizing Sketch Qualitative Research User Experience User Experience Design Rapid Prototyping Video Editing User Experience Testing Wireframing Interviewing Invision Indesign Customer Experience Product Design Sketch App Adobe Premiere Pro Adobe Illustrator Adobe Photoshop Collaborative Problem Solving Interaction Design Usability Testing User Experience

Daniel Booth Education Details

Frequently Asked Questions about Daniel Booth

What company does Daniel Booth work for?

Daniel Booth works for National Rugby League

What is Daniel Booth's role at the current company?

Daniel Booth's current role is UX and UI Design Principal.

What schools did Daniel Booth attend?

Daniel Booth attended Griffith University, Australian Institute Of Management, General Assembly.

What are some of Daniel Booth's interests?

Daniel Booth has interest in Civil Rights And Social Action.

What skills is Daniel Booth known for?

Daniel Booth has skills like Customer Service, Management, Leadership, Microsoft Excel, Strategic Planning, Sales, Project Management, Marketing, Team Building, Training, Social Networking, Hospitality.

Who are Daniel Booth's colleagues?

Daniel Booth's colleagues are Joanne Breakspear, Cade Banditt, Brock Balgowan, Troy Burgess, David Olivetti, Aiden Menzies, Kenneth Kenevi.

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