• Oversee affiliate programs for 12+ clients simultaneously, managing all facets of program success through Impact, ShareASale, and UpPromote.• Drive influencer marketing campaigns, extending client reach and engagement through strategic partnerships.• Source PR opportunities to amplify brand awareness and position clients effectively in the market.• Build and optimize client affiliate programs, ensuring competitive growth and strong program infrastructure.• Recruit, onboard, and manage high-quality affiliate partners, tailoring approaches for best fit and performance.• Create and design custom affiliate assets and creative materials using Canva to enhance partner effectiveness.• Monitor performance metrics closely using affiliate network reporting solutions, GA4, and Shopify Analytics, to analyze trends and provide actionable insights to optimize strategy.• Maintain strong relationships with affiliates and clients, acting as the primary point of contact and support for all.• Produce and present comprehensive performance reports to clients and internal teams.• Develop key internal resources, including case studies, white papers, and templates for effective program management.

• Established, managed, and optimized partnerships with publishers, influencers, media companies, and athletes to partner on sales campaigns, product collaborations, and to produce paid and organic content.• Developed affiliate marketing program for the UK ecommerce site to contribute more than 25% of total ecommerce sales.• Created performance reports using Google Analytics, Impact Radius, and Shopify Analytics to analyze key performance indicators for affiliate program and partner performance, social media platforms, and organic content for internal and external stakeholders.• Wrote press releases for upcoming product collections in addition to producing SEO optimized content for publishers to post promotional articles on product launches and product features.• Developed and executed sales campaigns during key industry events, holidays, and promotional retail days.

• Conducted vendor sourcing and developed international supplier relations to achieve strong supply chain• Optimize keyword use and monitor SEO effectiveness to generate a 40% increase in sales conversions• Develop weekly digital and social media marketing plan to create content through Instagram, Facebook,Twitter, and Google Ads for frequent customer engagement and exposure• Developed, updated, and maintained website through Shopify

• Collaborated with management to strategize ways to maximize sales• Gained frequent recognition for strong customer service skills and was among store leaders in signingcustomers up for loyalty program• Assisted customers by helping on cash registers, fitting rooms, and providing excellent and helpfulcustomer service• Frequently multitasked to maintain sales displays, organize sales floors and stockrooms• Used creative problem-solving skills to overcome sale deficiencies and inventory management

Responsible for customer service and assistance, while tasked with stocking shelves and organization sales floor. Assisted with sales, product inventory, and product ordering. Trained new associates frequently.