Corporate Ventures Director
Current
Apr 2024 - Present
AeroLeads people directory · profile
Daniel Rodriguez Siller Email & Phone Number
Corporate Ventures Director
at
Arca Continental
LinkedIn matched
✓ Verified Jul 2026
3 data sources
Profile completeness 100%
Who is Daniel Rodriguez Siller? Overview
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Quick answer
Daniel Rodriguez Siller is listed as Corporate Ventures Director at Arca Continental, based in Mexico. AeroLeads shows a matched LinkedIn profile for Daniel Rodriguez Siller.
Daniel Rodriguez Siller previously worked as Digital Transformation Head at Arca Continental and Founding Managing Partner at Mercado Abierto. Daniel Rodriguez Siller holds Master Of Liberal Arts, Extension Studies, Harvard University, Management from Harvard University.
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Email format at Arca Continental
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Arca Continental
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Profile bio
About Daniel Rodriguez Siller
Ejecutivo de Innovación y Marketing con amplia experiencia en la construcción de marcas y categorías comerciales especializado en el diseño e implementación de plataformas estratégicas; apoyado por fuertes habilidades de comunicación. Me he desempeñado en los sectores de FMCG y Retail para algunas de las empresas más destacadas a nivel mundial.
Listed skills include Consumer Insights, Marketing Strategy, Brand Development, Project Planning, and 14 others.
Current workplace
Daniel Rodriguez Siller's current company
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10 roles
Daniel Rodriguez Siller work experience
A career timeline built from the work history available for this profile.
Digital Transformation Head
Oct 2018 - Apr 2024
Founding Managing Partner
Mercado Abierto
Startup venture connecting local food suppliers with closed-space office environments through integrated micromarket POS and supply chain platforms.
Apr 2018 - Oct 2018
Marketing & Innovation Director
Responsable del equipo nacional de Marketing con 12 reportes en el corporativo y 35 gerentes regionales distribuidos a lo largo del país.
Aug 2017 - Apr 2018
Group Marketing Manager
Responsable de la operación de Mercadotecnia para México reportando al Director Divisional de Norte y Centro América.Profundizando en los más recientes insights de mercado y de los consumidores, rediseñamos la Estrategia de Marketing para México. Esto nos permitió llegar a un nuevo target demográfico con una plataforma comercial y de comunicación actualizada. En los primeros 6 meses del lanzamiento, logramos revertir una tendencia negativa de más de 10 años alcanzando crecimientos de doble dígito.Logro destacado: Plataforma de valor “McTrío 3x3”
Aug 2016 - Aug 2017
Sr Brand Manager, Johnnie Walker
Responsable del desempeño comercial, la estrategia de Comunicación y de Trade Marketing de la marca más grande de la compañía y de mayor venta en México (Johnnie Walker Red Label). Utilizando un concepto de relanzamiento hacia dentro y fuera de la compañía con una campaña renovada de comunicación logramos romper la tendencia de más de 2 años con desempeño estancado y cerramos el año fiscal con crecimientos de +8% vs año anterior. Logro destacado: Campaña de publicidad “Walk with Joy”
Jan 2015 - Aug 2016
Brand Manager, Heineken
Responsable del lanzamiento en México de la marca insignia de la compañía, alcanzando un crecimiento agresivo en los primeros 2 años gracias a la implementación tropicalizada de la estrategia global y una evangelización profunda a lo largo de la compañía.Logro destacado: Innovación de producto “Heineken Mini 250mL”
Nov 2012 - Jan 2015
Innovation Jr. Manager
Jul 2009 - Nov 2012
Front-End Innovation Executive
Jul 2008 - Jul 2009
Coordinador De Marketing
Jul 2007 - May 2008
4 education records
Daniel Rodriguez Siller education
Master Of Liberal Arts, Extension Studies, Harvard University, Management
Harvard University
Corporate Learning
Harvard Business School Executive Education
Educación Ejecutiva Para Directores Y Gerentes De Diageo.
Ipade Business School
Licenciado En Mercadotecnia, Marketing
Tecnológico De Monterrey
FAQ
Frequently asked questions about Daniel Rodriguez Siller
Quick answers generated from the profile data available on this page.
What company does Daniel Rodriguez Siller work for?
Daniel Rodriguez Siller works for Arca Continental.
What is Daniel Rodriguez Siller's role at Arca Continental?
Daniel Rodriguez Siller is listed as Corporate Ventures Director at Arca Continental.
Where is Daniel Rodriguez Siller based?
Daniel Rodriguez Siller is based in Mexico while working with Arca Continental.
What companies has Daniel Rodriguez Siller worked for?
Daniel Rodriguez Siller has worked for Arca Continental, Mercado Abierto, Farmacias Del Ahorro, Mcdonald'S, and Diageo.
How can I contact Daniel Rodriguez Siller?
You can use AeroLeads to view verified contact signals for Daniel Rodriguez Siller at Arca Continental, including work email, phone, and LinkedIn data when available.
What schools did Daniel Rodriguez Siller attend?
Daniel Rodriguez Siller holds Master Of Liberal Arts, Extension Studies, Harvard University, Management from Harvard University.
What skills is Daniel Rodriguez Siller known for?
Daniel Rodriguez Siller is listed with skills including Consumer Insights, Marketing Strategy, Brand Development, Project Planning, Project Execution, Consumer Product Design, Innovation Management, and Product Innovation.
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