Senior Product Manager
CurrentDeveloped strategic vision and roadmap for solutions across videoconferencing, distributed networked AV systems, enterprise cybersecurity, real-time media networking capabilities (AVB, Dante, WebRTC, SIP/VoIP) and audiovisual experiences powered by AI-ML processing.Managed the complete product lifecycle for growth and core platform solution categories across new product development, acquired brands, and legacy products.Conducted comprehensive market research, competitive analysis, developed personas, and identified key user needs and trends through customer summits, panels, and interviews across channel partners and end customers.Successfully presented customer-centric strategic visions, market overviews, and execution plans to executive management and stakeholders encompassing pricing strategy and sales forecasting.Identified and authored market and product requirements, and user stories across multiple solution categories and product roadmaps.Led cross-functional product development teams across hardware, firmware, desktop software, mobile apps, and cloud solutions; collaborated with systems architecture and UX/UI teams in new product development.Coordinated certification efforts with unified communications platforms such as Cisco Webex, Google Meet, Microsoft Teams, and Zoom; Supported partnerships with networking brands such as Cisco, Extreme, and Netgear.Collaborated with Product Marketing on launch campaigns, stories, positioning, sales collateral package creation, and trade show presentations and demonstrations. Guided the creation of technical documentation and sales tools to succinctly represent complex technologies.Provided sales enablement training, presented at customer sales and trade events, conducted media interviews, and evangelized the product story.Continuously managed product lines, focusing on backlog management, line extensions, feature enhancements, and end-of-life planning based on customer feedback and sales performance.