President & Founder
CurrentAs Founder and President, I actively overview and steward our unique focus on telling brand stories that unlock a pharmaceutical brand’s potential. With my partner, Abby Manning, we have developed and refined over the past 15+ years a unique approach that allows us to uncover each brand’s strategic value within its specific market. Once this is identified, we focus on helping marketers define the key story, messages, and strategic steps necessary to own that value in the minds of their customers.