Daniel Rijo Email & Phone Number

Frankfurt Am Main, Hessen, De

My journey at Havas Media Germany over the past eight years has been an incredible learning experience. Starting as an eager team member, I've had the privilege of growing alongside the company, culminating in my current role as Director of Programmatic Buying.Leading a talented team of 15 individuals feels less like management and more like collaboration. We all contribute to our success, exceeding 80 million euros in billings while fostering a supportive and open environment. Attracting new talent to this vibrant group has been exciting, allowing us to share knowledge and best practices.While technical know-how is important, I see my role as one of service. This translates to guiding clients and internal stakeholders, sharing my digital marketing expertise, and maintaining strong relationships with publishers, data partners, and ad platforms. Supporting our Media Investment & spend goals and contributing to the global Havas strategy are essential parts of ensuring a cohesive approach.Simplifying the complex world of programmatic has been a personal focus. Developing easy-to-use products makes navigating this intricate landscape smoother for everyone. Sharing best practices and conducting training across teams helps us maintain a collective high standard.Meeting performance metrics is essential, but the real reward lies in collaborating with the team to deliver exceptional results that surpass expectations.

Frankfurt Am Main, Hessen, De

Over 3 years as Programmatic Group Head, I learned and grew alongside a talented team. We welcomed major clients like Vattenfall and AMD, developing engaging campaigns across local and global markets.Exploring new terrain, I helped introduce ROAS-driven programmatic strategies in the Amazon ecosystem. While results were positive, the bigger win was gaining a deep understanding of this unique space.Performance was always key. We optimized search campaigns to deliver ROI. We also embraced new channels, crafting multi-device campaigns, including connected TV, for B2B audiences.Data was our guide. We conducted lift studies to measure success and used Google Analytics to gain valuable insights. We also designed and executed successful lead generation campaigns, building valuable pipelines for clients.Leadership meant supporting others. I mentored and learned from a dedicated team, staying ahead of industry trends together. From proposals to negotiations and reporting, each step was a collaborative effort.

Frankfurt Am Main, Hessen, De

Transformed traditional buying models into 100% programmatic efficiency for key clients (Axa, C3.ai, Telefonica, Bayer).Boosted campaign performance with expert knowledge on attribution & integration across Adserving, DSP, CRM & Analytics platforms.Successfully implemented & advised on video & display ad verification, exceeding digital buy audit goals with Ebiquity.Responsibilities:Global & Local Supply Management: Cultivated and nurtured relationships with German & global publishers, ensuring top-tier support & service levels.Technical Expertise: Troubleshoot & fixed technical issues, providing solutions and streamlining processes.Campaign Optimization: A/B Tested targeting frameworks, conducted brand lift studies & performance experiments to maximize ROI.B2B Audience Mastery: Spearheaded B2B Lead Generation campaigns, leveraging DMPs to reach high-value audiences.Data Integration Pro: Facilitated seamless data flow between Adserving, DSP, CRM & Analytics platforms for actionable insights.Additional Contributions:Participated in media audits with Ebiquity, exceeding expectations on digital buys.Continuously stayed ahead of the curve with ongoing research & learning in the ever-evolving programmatic landscape.

Frankfurt Am Main, Hessen, De

I had the incredible opportunity to learn and grow as a Programmatic Media Trader at Havas Media Germany, a top 5 media agency in the country. It was an exciting environment with over 300 diverse colleagues, where I gained valuable experience working for renowned clients like the European Central Bank, Nintendo, Studiocanal, and LG.My primary responsibility was programmatic ad buying across various DSPs (DBM, Appnexus, MediaMath, Verizon) – a constantly evolving landscape. I played a key role in campaign optimization, ensuring we delivered optimal results aligned with each client's unique goals.

Berlin, De

During my time at Audibene, a hearing aids company with international reach, I had the privilege of contributing to their programmatic advertising efforts. Witnessing their global expansion across 8 additional countries (Switzerland, Netherlands, USA, UK, Japan, South Korea, Thailand, and Malaysia) was truly inspiring.Key Responsibilities:Ad Serving & Training: Led the implementation of ad serving across diverse channels, facilitating a smooth transition and providing global training to ensure efficient campaign management.RTB Strategy & Execution: Collaborated in defining and implementing RTB campaign strategies, optimizing them for maximum impact.Programmatic Optimization: Played a key role in optimizing both prospecting and retargeting campaigns across programmatic platforms, ensuring they aligned with overall objectives.Display Campaign Mastery: Continuously optimized display campaigns by fine-tuning targeting, bidding, and creative elements to achieve optimal results.Knowledge Sharing: Actively supported other countries in developing their display advertising strategies, fostering a collaborative and knowledge-sharing environment.Holistic Tracking Solution: Designed and implemented a comprehensive tracking solution using Adform and Salesforce, enabling insightful data analysis and campaign performance evaluation.Product Management & Communication: Leveraged my product management skills in Jira to effectively communicate with developers regarding tracking implementation across various platforms (Salesforce, Website, GA, Adform).Platform Expertise: Adform (Ad Server, DSP, DMP), Taboola, Plista, Ligatus, Twiago, Unister, Adwords (GDN).

Singapore, Singapore, Sg

During my journey as a Display & RTB Manager at Foodpanda from September 2014 to September 2015, I had the opportunity to contribute to the company's continued growth and expansion in various international markets. My primary focus was on maximizing campaign performance using RTB and Facebook platforms across app, mobile, video, and desktop formats.Key Milestones:Pioneering Innovation: Led the setup of the first in-house product feed with dynamic retargeting in RTB, laying the groundwork for future optimizations.Building Infrastructure: Established the first in-house Ad Server and successfully connected it with Ad Exchanges, streamlining campaign management.Tailored Strategies: Collaborated with the team to develop and implement an RTB strategy specifically tailored to the food delivery business, ensuring relevance and effectiveness.Data-Driven Insights: Created a global floodlight tracking system integrating GTM, DCM, and various platforms, enabling comprehensive data analysis and audience understanding.Cost-Effective Growth: Launched high-reach campaigns (RTB and Facebook) achieving significant spending increases while staying below target acquisition and order costs.Collaboration & Efficiency: Facilitated successful data integration between DCM, DBM, and Google Analytics, streamlining reporting and driving informed decision-making.DMP Implementation: Implemented and integrated a DMP with Adwords, further enhancing audience targeting and campaign personalization.Global Impact: My work spanned across major markets like India, Russia, Brazil, Mexico, and more, contributing to Foodpanda's reach and success in diverse regions.Platforms: Doubleclick (DBM/DCM/DRM/STUDIO/DDP), Google Tag Manager, Google Analytics Premium, Facebook (PMD/Adserver Atlas)

Singapore, Singapore, Sg

During my time as an SEM Manager at Foodpanda, I contributed to the company's dynamic expansion within the e-commerce food delivery space. I managed over 100 search campaigns across Brazil and various Latin American countries, playing a vital role in acquiring new customers and expanding the online marketplace's reach.Although still in the early stages of my career, I actively participated in knowledge sharing and reporting campaign results to both local managing directors and global directors. This valuable experience exposed me to the broader impact of SEM strategies and provided insights into data-driven decision-making processes.My time at Foodpanda laid a strong foundation for my digital marketing career, instilling in me the importance of collaboration, performance analysis, and contributing to team success.

Porto, Pt

At Adclick, I led the Media Buying Competence Center, driving performance across diverse markets and verticals. Leveraging strong relationships with key suppliers like Google, Facebook, and Microsoft, I implemented innovative strategies to deliver impactful campaigns for clients in finance, entertainment, education, astrology, games, and telecommunications.Key Responsibilities:Media Buying Competence Center Management: Cultivated a high-performing team through knowledge sharing and collaboration. Negotiated optimal campaign terms with key suppliers, ensuring best value for clients.Strategic Platform Implementation: Pioneered the adoption of new PPC and RTB platforms (e.g. Doubleclick Bid Manager), expanding reach and targeting capabilities. Successfully integrated RTB strategies for cost-efficiency and audience granularity.Innovative Traffic Acquisition: Introduced retargeting and audience segmentation techniques, significantly boosting user engagement and campaign ROI.Data-Driven Optimization: Continuously analyzed performance across search, display, social, remarketing, and RTB campaigns. Delivered actionable reports and recommendations to clients, maximizing campaign effectiveness and budget allocation.Market Expansion: Championed successful entry into new markets (e.g., MENA), developing localized strategies and securing regional partnerships.Global Experience: Managed campaigns across Latin America, Southern Europe, Turkey, Russia, and the Middle East.Technical Expertise: Google Adwords, Facebook Ads, Bing Ads, RTB platforms (Doubleclick, AppNexus), Social Media Advertising Platforms.

Porto, Pt

During my time at Adclick, I've had the privilege of contributing to a company recognized for its international reach and impressive growth, ranking 44th in Deloitte's Technology Fast 500TM EMEA. But the real reward has been the opportunity to learn and grow alongside a passionate team and contribute to the success of diverse clients across Europe, Africa, and Latin America.Responsibilities:Performance analysis and optimization: I delve deep into campaign data to identify trends and opportunities, crafting insightful reports that inform strategic decision-making. I'm a stickler for daily optimization, ensuring each campaign delivers maximum impact across search, display, remarketing, and RTB channels.Media Buying Competence Center: Leading this team, I've built strong relationships with key partners like Google, Facebook, and Microsoft, fostering knowledge sharing and collaboration to unlock better outcomes for our clients.Platform expertise: I'm adept at navigating leading platforms like Google Adwords, Facebook Ads, Bing, and RTB platforms like Doubleclick DBM and Airpush. My understanding spans across various verticals, including education and finance, and I'm comfortable working across diverse markets like Portugal, Spain, France, Poland, and Belgium.

London, Gb

Small World Financial Services (SWFS) is a money transfer group based in Madrid, Spain, with a network spanning across Africa, Europe, and America. During my time at SWFS, I had the opportunity to contribute to their growth in Central Europe.As Marketing Manager for Central Europe, I collaborated with a dedicated team to execute marketing strategies across online and offline channels. I focused on building awareness, driving engagement, and streamlining customer acquisition within the region.Actions & Contributions:Developed and managed multilingual websites for Germany, Ireland, Portugal, Switzerland, Belgium, Luxembourg, France, and Netherlands, improving online presence and brand visibility.Collaborated on creating internal websites to support agents and attract new talent, including a live chat feature for agent assistance.Implemented Google Analytics to gather data-driven insights and inform marketing decisions.Designed and managed Facebook Ads and Pages, fostering community engagement and lead generation.Contributed to optimizing the call center experience by designing multilingual voice recordings and an IVR system, and launching initiatives to activate new registrations.Participated in various company-wide projects, including the global website launch, rebranding efforts, and pricing analysis, alongside supporting merchandising activities.

During my time as a freelance Content Developer at Raiz da Palavra, I had the opportunity to contribute to the publication of Correio de Sintra, a local newspaper reaching a potential audience of 300,000 readers. In this role, I learned valuable skills in content creation and editorial processes.Responsibilities:Assisted with pagination and layout: I worked alongside the editorial team to design the newspaper's layout, ensuring efficient use of space and visually appealing presentation.Contributed to content editing: I proofread and edited content for accuracy, clarity, and consistency with style guidelines.Supported with minor content creation: When needed, I assisted with writing concise news articles and promotional content.

Pt

While juggling demanding academic pursuits, I gained valuable experience serving customers as a Call Center Assistant at PT Contact for over eight years. I adeptly balanced my studies with the responsibility of troubleshooting technical issues related to phone, internet, cable TV, VoIP, and web hosting, drawing on my training in networks, communication protocols, and device configuration.Key Focus Areas:Technical Support: Offered comprehensive assistance with technical challenges, leveraging my knowledge of networks, protocols, and device configuration to guide customers towards effective solutions.Customer Service: Prioritized clear communication and building rapport to ensure a positive experience for each customer, whether troubleshooting technical issues, addressing billing inquiries, or navigating retention efforts.Retention and Sales: Proactively engaged in customer retention strategies, identifying concerns and offering solutions to foster continued patronage. I also contributed to sales by recommending relevant products and services based on customer needs and preferences.Teamwork: Collaborated effectively with colleagues and technical specialists to resolve complex issues, share knowledge, and improve processes, ultimately enhancing customer satisfaction.Balancing Act:Successfully managing my time between studies and my role at PT Contact demanded strong organization and prioritization skills. This experience instilled in me valuable time management practices and an unwavering commitment to delivering exceptional service under pressure.Continuous Learning:While fulfilling my responsibilities at PT Contact, I actively participated in training programs, continually expanding my knowledge of various networks, communication protocols, and IT systems. This commitment to learning, paired with my academic pursuits, fostered a well-rounded skillset and fueled my passion for problem-solving and customer interaction.