Paid Media Specialist
CurrentDeveloping, executing, and optimizing cutting-edge digital campaigns from conception to launchWorking cross-departmentally to align campaign strategies and goals across the organizationProviding ongoing actionable insights into campaign performance to relevant stakeholdersDefining, measuring, and evaluating relevant paid media KPIsBuilding out media buys for various ad platforms and overseeing the day-to-day execution of paid mediaOverseeing and managing the overall budget for paid mediaConducting in-depth keyword and website research, ad grouping and audience targetingMaintaining knowledge of industry best practices and new technologies