Channel/Product Marketing Director Develop and launch B2B go-to-market strategies for expansion into new market. Lead strategic marketing to promote the value of HR and compliance solutions to payers (to embed in their health plans). Drive product and channel marketing initiatives - product vision for the health insurer channel, packaging, pricing, conference/events, webinars, content creation, awareness, etc. to achieve growth goals of 60% over 2023.Key Accomplishments: • Build marketing program from scratch for expansion into the payer market, experiment with messaging, positioning, go-to-market initiatives to inform future strategy. Create baseline to measure future success. • Manage the product package, provide market and competitive research and training for product and sales teams. • Develop messaging/positioning/value prop, product launches, and content foundation in support of a new framework and market, as well as ABM and co-branding with alliance partners to jointly promote services and improve client engagement. • Re-imagine the member engagement process to improve interaction, stickiness, and engagement by overhauling the onboarding process, creating new communications, and providing additional ways to interact. • Responsible for launching a top 3 company priority into the health plan market, working closely with product, sales and growth office leadership.

Marketing Director Led B2B lead generation and sales enablement strategies, promoting financial wellbeing solutions to benefit consultants and brokers serving the employer market. Drove marketing initiatives to increase growth of more than 150% over 2020. Managed sales budgets, conferences/events, brand, thought leadership and lead cultivation planning.Key Accomplishments: • Designed and launched new go-to-market strategy to create a stronger reputation as market experts through content and collateral development, email and digital campaigns, conferences/events, and client forums. • Overhauled the event marketing strategy and developed a new social media campaign to better position ourselves as thought leaders and create consistent, ongoing engagement touchpoints. • Launched a Client Advisory Board with senior leaders and stakeholders to help educate and influence brokers/consultants; designed engaging, interactive forums that resulted in average satisfaction scores of 4.9 out of 5.

As para-educator, I primarily worked with dyslexic children in the 2nd grade on their English, vocabulary, reading comprehension and math skills to ensure they were learning and retaining essential knowledge. I was also a substitute teacher for children from nursery school age to 8th grade in all school subjects. 2020-2021 school year.Hiatus I was part of a reduction in force due to a reorganization and changing business model. I looked at the situation as an opportunity to take time off; I traveled extensively (until COVID), spent meaningful time with friends and family, and took on some temporary employment roles to keep myself occupied and productive.

International Marketing DirectorStrategic marketing development to promote brand awareness and emotional/mental, physical, financial wellbeing and digital health engagement solutions to global employers, payers and consultants in 130+ countries (outside the U.S.).Marketing DirectorMarketing leadership and strategy for the Optum Consultant and Broker Relations teams, promoting health solutions and technology to benefit consultants and brokers serving the employer market.Senior Marketing ManagerLeadership and marketing strategy for specialty medical (i.e. transplant, cancer, kidney disease), chronic disease (i.e. CAD, HF, diabetes) and other health management programs that lowered costs, improved outcomes for clients and their employees/members.Marketing Planning ManagerDesigned and managed strategic marketing initiatives to drive sales and differentiate technology, data analytics, predictive modeling, underwriting and consulting solutions in the health plan marketplace with solid engagement results and growth.

Director of MarketingMarketing ManagerDirected creative and strategic programs to promote sales growth and brand recognition in the US and EU for global third party securities lending business.

Senior Corporate Marketing CoordinatorCorporate Marketing CoordinatorSenior Corporate Marketing SpecialistCorporate Marketing SpecialistProvided strategic execution, MarCom, conference support, sales reporting and brand promotion for various product groups within a Fortune 400 financial services technology company.