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Problem-focused technical content strategist with 8+ years of experience growing a variety of essential content channels including blog, video, webinars, social media, copywriting, and SEO. Juggling projects across content, social media, and SEO all at the same time is part of the job these days. None of these channels can succeed in a silo. Developing empathy for users, creating content that solves for user pain, and driving up organic search traffic are my strengths. I also really enjoy the process of humanizing a brand to make it more relatable and to turn it into a business that people want to worth with. Simply put: I'm interested in creating useful, empathetic content that drives traffic and pipeline.
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Head Of MarketingExpoSeattle, Wa, Us -
Senior Director Of MarketingExpo Sep 2023 - PresentPalo Alto, California, Us -
Sr. Technical Content Marketing Manager IiCockroach Labs Jan 2019 - Sep 2023New York, Ny, Us• Build a comprehensive content strategy that ladders up to larger marketing and business goals. • Manage end-to-end execution of the content strategy including the annual campaign calendar and quarterly editorial calendar.• Work cross-functionally with the product marketing team, the engineering organization, the product organization, and the sales engineering organization to develop content that addresses the challenges that prospects face. This includes ownership of the blog, the webinar program, and our youtube channel. • Project manage an SEO swat team focused on meeting all of Google's core web vitals requirements including page speed, CLS, and LCP standards that impact SERP rankings.**Quick snapshot of programs I currently own or contribute to: Blog, Webinars, Podcast, Video, SEO, Newsletter, Whitepapers, Email, Social. -
Director Of Content & AccountsPipeline Inbound Jul 2017 - Jan 2019Flagstaff, Az, UsWe offer our clients a Foundation Sprint in which we build an inbound strategy, deliver 13 months of assets (that will appreciate over time), and train our clients to carry the inbound torch after we leave so that the marketing machine we built will continue to function in perpetuity. -
Strategic Account Manager, Business Development, Strategic PartnershipsPorch Oct 2015 - Jul 2017Seattle, Washington, UsIn this role I managed the relationships with all of Porch’s biggest partners. I set a regular cadence of written and verbal communication with each partner to share reporting, discuss opportunities, and analyze strategy. I utilized SQL queries to steer the strategy that I shaped with each partner. Often I would oversee the implementation of new software to enhance our service for a specific partner. I grew my revenue by an average of 18% per month. -
Customer Success ManagerPorch Oct 2015 - May 2016Seattle, Washington, UsThe goal in this role is clear: retain clients and retain revenue. I finished Q1 133% to goal (1st out of 40 account managers). The reason for the success was simple: I earned trust, built strong relationships, used business knowledge to make strategic adjustments and to suggest new best practices. -
Founding Partner/ C.O.O.Slfy Apr 2014 - Feb 2017The intention of this company was to build an interactive in-store marketing tool to solve the issue of brick & mortar retail being cannibalized by online sales. As Co-founder and C.O.O. I wore every hat but I tried to focus on sales, marketing and account management. I built sales decks, made presentations, negotiated contracts and shared conversion analytics. We worked with great companies like Burberry, Bonobos and Soul Cycle.
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Event ManagerMary Giuliani Catering & Events Oct 2010 - Oct 2015New York, Ny, UsThis company produces private events for high end fashion/entertainment clients. I managed staffs of up to 60 people. I was the primary point of contact for the client on the day of the event. The required skills in this job are to foster long term relationships and to be able to think on your feet. -
Co-Founder/ ProducerSwoon House Mar 2013 - Dec 2014SWOON HOUSE produces stylish video content for a variety of up and coming companies in the New York City area.www.swoonhouse.com
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Freelance WriterNba.Com, Sny.Tv, Medium, Más Queso Oct 2012 - Jun 2014I am a freelance writer who specializes in blogging and content writing for the following topics: Food, Travel, Sports, Health and Wellness. Samples of my writing are available in the attached link.
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Editorial InternFoundry Literary +Media Agency Jan 2012 - Sep 2012This position was an exercise in literary endurance. I read as much as a book a day while interning at Foundry. I worked for one specific Literary Agent who trusted me to evaluate whether or not a book was worth pursuing within the first 50 pages. After each reading I prepared a written analytical report in defense of my position on each manuscript. Then I met with the agent to explain the finer points of each report. I also had some logistical responsibilities which mostly consisted of preparing all of our national and international shipments. We used "ShipStream" for these.
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Research And Editing AssistantLoyola Marymount University Jan 2005 - May 2006Los Angeles, Ca, UsI worked for a professor of drama and a successful playwright.He tossed me any area of interest that came to mind and it was my job to go research those areas to find out their essence and identify any particularly literary angles within them. I also served an editorial reader for scripts that he was working on and I had the green light to offer insight into any particular topic of the script that I had ideas about. My logistical responsibilities were to put together script packages and mail them out to agents and playhouses.
Dan Kelly Skills
Dan Kelly Education Details
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Loyola Marymount UniversityEnglish -
University Of OxfordEnglish Literature (British And Commonwealth)
Frequently Asked Questions about Dan Kelly
What company does Dan Kelly work for?
Dan Kelly works for Expo
What is Dan Kelly's role at the current company?
Dan Kelly's current role is Head of Marketing.
What is Dan Kelly's email address?
Dan Kelly's email address is da****@****ail.com
What is Dan Kelly's direct phone number?
Dan Kelly's direct phone number is +120632*****
What schools did Dan Kelly attend?
Dan Kelly attended Loyola Marymount University, University Of Oxford.
What are some of Dan Kelly's interests?
Dan Kelly has interest in Children, Civil Rights And Social Action, Environment, Science And Technology, Arts And Culture, Health.
What skills is Dan Kelly known for?
Dan Kelly has skills like Editing, Storytelling, Creative Writing, Video Production, Research, Editorial, Video, Listening Skills, Strategic Thinking, Strategic Consulting, Event Management, Sports Reporting.
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