Dan Roland

Dan Roland Email and Phone Number

Director - Digital Consumer Sales Growth @ AT&T
Dallas, TX, US
Dan Roland's Location
Atlanta Metropolitan Area, United States
Dan Roland's Contact Details

Dan Roland personal email

n/a
About Dan Roland

Passionate and engaging servant leader with over 20 years of proven and successful experience in digital, project/program mgmt, strategy, sales, marketing initiatives/analysis, customer retention and training in both internet and wireless industries. Specialties: Team Leadership, Project Management/Program Execution, Solutions Innovation, Customer Relationship Management, Customer Lifecycle Management, Direct/Indirect Leadership, Sales and Service Management, Data Management, Research and Analysis, Executive Summary Overview and Presentation.Proud Veteran of U.S. Army.

Dan Roland's Current Company Details
AT&T

At&T

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Director - Digital Consumer Sales Growth
Dallas, TX, US
Website:
att.eu
Employees:
218956
Dan Roland Work Experience Details
  • At&T
    Director - Digital Consumer Sales Growth
    At&T
    Dallas, Tx, Us
    View
  • At&T
    Director - Digital Consumer Sales Growth
    At&T Oct 2024 - Present
    Atlanta, Georgia, United States
    Channel leader accountable for AT&T consumer eCommerce and Omni (chat, call to order) sales growth across all AT&T products.Accountable for leading and developing a high performing cross functional team representing: go to market strategy and execution, offer and promotion execution and analysis, journey progression management and optimization, converged product (wireless and internet) positioning and cross sell strategy, A/B testing strategy and analysis, meeting and exceeding performance budgets for gross sales, yield, and quality. Develop and maintain strong collaborative partnerships with Product Technology, Creative Merchandising, Design Experience, and Product Marketing to meet and exceed digital transformation objectives as business owner.
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  • At&T
    Director - Digital Broadband Growth
    At&T Jun 2024 - Oct 2024
    United States
    Channel leader accountable for consumer eCommerce and Omni (chat, call to order) AT&T broadband internet sales growth representing nearly 40% of total consumer internet sales for the enterprise. Accountable for leading and developing a high performing cross functional team representing: go to market strategy and execution, offer and promotion execution and analysis, journey progression management and optimization, converged product (wireless and internet) positioning and cross sell strategy, A/B testing strategy and analysis, meeting and exceeding performance budgets for gross sales, yield, and quality. Partnerships with product, techdev, paid search, SEO, Social/Display, direct media, and affiliate teams to ensure audience and messaging align to deliver personalized and engaging customer experiences to optimize new connections and relationships.
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  • At&T
    Director - Sales Strategy And Operations
    At&T Mar 2021 - Jun 2024
    Atlanta, Georgia, United States
    Feb 2024 - June 2024Selected to serve as interim leader for Digital Internet Growth team, with responsibility for nearly 40% of all AT&T online internet sales (fiber, copper, and fixed wireless internet). During this time maintained responsibilities for two organizations while delivering optimized and innovative growth for both channel segments in the business to consumer space. March 2021 - Feb 2024Channel leader responsible for strategy and sales execution through strategic partnerships (Digital Acquisition Provider (DAP)) enabling nearly 13% of AT&T consumer broadband connections.Honored to establish organization, employee resources, operating model, and distribution strategies leading to year over year growth in both consumer internet and wireless sales. Focus on quality leading to channel best ever cancel, disconnect, fraud, and NPS rates. Lead cross functional team enabling sales growth through strategy, reporting, compensation, communications, training, go to market product/ offer execution, marketing support, systems, and project management. Responsibility for executive leadership/officer presentation, project development roadmap, and annualized sales performance/ compensation plan against budget. Deep knowledge in multiple aspects of digital marketing strategy and tactics, including paid and non-brand paid search, SEO, SEM, and digital CX journey.
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  • At&T
    Indirect Sales Operations
    At&T Apr 2017 - Mar 2021
    Atlanta, Georgia
    Associate Director - Project Program ManagementLeadership of sales operations for AT&T Local Dealer Channel (LDC) organization.Operational support of national sales force and growth of 4K+ Authorized Retailer and Distributor locations.Responsible for transformational change from legacy video only channel to wireless, internet and video. Change through systems, tools and engagement to enable dealers to successfully deliver effortless experiences through integrated solutions to AT&T customers.
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  • At&T
    Program Execution: Apple Partnership
    At&T Feb 2014 - Apr 2017
    Greater Atlanta Area
    Senior Project Program ManagerRecognized leader and high potential responsible for strategy, execution and day to day operational support of Apple related initiates within AT&T including training, communications, product launches and specialized pilots. Cross functional collaboration and indirect leadership of Apple related initiatives spanning across all business units within AT&T including retail, customer service, digital and business segments.
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  • At&T
    Program Execution - Customer Experience & Technology
    At&T Aug 2012 - Feb 2014
    Greater Atlanta Area
    Program Execution Manager, Customer Experience (PEM-CE)Regional leader responsible for driving execution of company owned retail strategies and initiatives which support the corporate mission by delivering extraordinary experiences to customers to over 500 company owned locations across the region.Responsible for technology evolution through launch of mobile tablet based POS across all regional company owned retail locations. Led major project initiatives including numerous product NPI launches enabling sales success and customer satisfaction.
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  • At&T
    Marketing - Clm, Crm, Project Management, Market Research And Analysis
    At&T Aug 2007 - Aug 2012
    Atlanta, Ga
    Regional Senior Marketing Manager - Customer Lifecycle ManagementResponsible for Customer Lifecycle Management, Retention and Churn Analysis supporting nine states across the Southeast Region.Provide analysis and research to Vice President/General Manager, Business Operations Directors and Sales Operations Directors in supporting markets to help drive key business decisions and executive initiatives to meet and exceed business goals.Position Accomplishments and Achievements: - Developed and executed process to increase market communication of network enhancements to internal employees to increase employee network awareness- Developed and executed multiple region wide reporting templates across multiple metric categories increasing efficiencies for end users to maximize time spent on analysis and excecution. - Successful management multiple special project requests receiving accolades from CMO and senior leadership in my chain of command.
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  • At&T
    Business Account Management And Retention
    At&T Apr 2006 - Aug 2007
    Lake Mary, Fl
    Responsible for sustainment and growth of 7 major accounts concurrently, totaling $13.7M annual revenue and over 24K CRU and IRU subscribers including billing consolidation, churn reduction initiatives, revenue retention and account growth.
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  • At&T
    Company Owned Retail Sales Management
    At&T Mar 2002 - Apr 2006
    Lake Mary, Fl
    Responsible for retail sales and service leadership for various high performing company owned locations throughout the central Florida area. Recognized for leading incremental growth in sales, quality, and operational key performance metrics exceeding targets and expectations.
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Dan Roland Skills

Customer Experience Sales Operations Customer Retention Account Management Solution Selling Leadership Management Customer Satisfaction Cross Functional Team Leadership Customer Service Analysis Program Management Team Leadership Selling Teamwork

Dan Roland Education Details

Frequently Asked Questions about Dan Roland

What company does Dan Roland work for?

Dan Roland works for At&t

What is Dan Roland's role at the current company?

Dan Roland's current role is Director - Digital Consumer Sales Growth.

What is Dan Roland's email address?

Dan Roland's email address is dr****@****att.com

What is Dan Roland's direct phone number?

Dan Roland's direct phone number is +170454*****

What schools did Dan Roland attend?

Dan Roland attended Liberty University, United States Army, University Of Phoenix.

What are some of Dan Roland's interests?

Dan Roland has interest in Volleyball, Traveling, Management Training, Music, Running, Hiking/backpack Camping, Motorcycle Touring, Business Networking.

What skills is Dan Roland known for?

Dan Roland has skills like Customer Experience, Sales Operations, Customer Retention, Account Management, Solution Selling, Leadership, Management, Customer Satisfaction, Cross Functional Team Leadership, Customer Service, Analysis, Program Management.

Who are Dan Roland's colleagues?

Dan Roland's colleagues are Neslie Aguilar Aguilar, Deborah Anderson, Alexander Benasutti, Jana R., Jeremy Bond, Lynda Root, Ramces Tibvrcio.

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