I am a creative mind with a strong passion for visual content, currently working as an independent professional freelance photographer and creative director based in Stockholm, Sweden. From a young age, I have been immersed in the world of visual creation, starting with my passion for drawing and later exploring painting miniature fantasy figures and computer graphics. My journey led me to discover my love for photography and visual/graphic design, eventually becoming a professional freelancer in these fields.Throughout my career, I have had the privilege of working on diverse projects, ranging from photographic assignments for esteemed companies like Ericsson and Siemens to graphic design, 3-D rendering of products, and product packaging design for the automotive industry. However, my true passion lies in developing and working with visual brand identity. I thrive on creating a cohesive visual language that encompasses a product/service line-up, websites, graphic elements, photos, and social media, presenting a unified and compelling message to clients and audiences.With over 20 years of experience as a professional photographer, I possess the expertise and understanding to tackle a wide range of photographic assignments. My background as a photojournalist adds a layer of authenticity to my images, coupled with a commitment to technical excellence and a keen eye for lighting. I have garnered recognition for my on-location portraits, skillfully blending light and surroundings to create impactful images. Over the years, I have also conducted workshops on on-location portraits and have been sought after by esteemed manufacturers such as Profoto and Sigma for workshops and presentations. In 2005, I achieved the designation of Certified Supplier of Digital Images by SFF - the Association of Swedish Professional Photographers. Additionally, in 2002, I earned a degree in photojournalism from Nordens Fotoskola, Biskops-Arnö.