Managing a team of 5 analysts who are responsible for several leading internet brands across the company portfolioProvide feedback to senior management on exciting and potential ad tech vendorsDeliver quarterly business reviews that ensure senior manangement is fully informed about the key areas of the business and able to make informed, long term strategy decisionsLead interdepartmental projects designed to improve processes and Ad systems setupCollaborate with Finance on yearly budgets & monthly revisions to those budgetsLead weekly revenue at risk call between clients services and Ad ops to resolve delivery risks.

Influence revenue growth by optimizing media plans and identifying future areas demandPropose pricing and product strategy changes to senior management based on recent sales activities and shifts in Media industry

Levearge SQL & Excel skills to build comprehensive, yet digestible, reports and dashboards.Develop new products in collaboration with product marketing and ad product teamsDevelop and analyze risk models that guage the impact of landscape shift in the digital advertising industry

Designed and delivered inventory & revenue reports enabling senior management to make strategic decisionsBuilt reports and models such as monthly impression capacity forecast model and targeting data usage reportCreated and monitored reports to track dynamic ad insertion on “Video On Demand” media productsGenerated monthly “Video On Demand” capacity forecast model for all of CBS interactiveCreated a campaign delivery report template to identify orders with revenue at risk for campaign managementCollaborated with key personnel to investigate discrepancies identified from analysis reporting and ensure all delivered impressions are billed

Design and interpret reports that track new innovations across several key measures, as defined by brand and product managersEffectively communicate the findings of several progress reports to key personnel by leveraging my strong communication and analytical skillsOutline, define, and interpret volume data in order to develop useful and meaningful business insights that facilitate educated marketing and financial decisionsCreated promotion tracking reports for new innovations and established legacy brandsCollaborate with Brand and Product managers to develop insightful tracking reports Implement daily data validation processes that utilize advanced Excel reports to increase accuracy and precision of data