Daniel Ross Friedlander Email & Phone Number

United States

San Jose, Costa Rica

San Jose, Costa Rica

Davis, California

ASEV manages the largest wine and grape tradeshow in the Western Hemisphere.■ Simplified event registration updates requiring over 30 steps to under 5 (a 6X improvement).■ Improved cross-functional team organization and communication using sponsorship tracking for increased quality and eliminated wasted time.■ Developed internal mobile app to process trade show exhibitors, providing access to live data updates and improved operational performance.

Crystal Bay, Nevada

LabNet provides laboratory industry management solutions comprising a network of laboratories and professionals specialized in the environmental sciences and related support activities associated with the management of science.■ Spearheaded development of a SaaS Laboratory Information Management System (LIMS): included strategic planning and goals for its market implementation, as well as roadmaps, industry trend research, business process integration, workflow development.■ Built visual dashboards and identified Key Performance Indicators (KPI) to measure impact and optimize productivity.

San José, Costa Rica - Davis, California

Development for business, products, and systems with focus in the areas of experience design, product management and related research, technical business consulting.Highlights:■ Product Management■ Art/Design direction, UX development■ Created award-winning designs■ Value Engineering and Functional Analysis

San José, Costa Rica

Ener-G Tech is an energy services company (ESCO) providing financial, engineering, and technology management.I participated through the entire implementation cycle: engineering, investment, installation/retrofits, maintenance/renovation and provided visual design direction. I planned energy audits identifying problems/opportunities, researched technological solutions, and evaluated alternatives which generated savings in excess of $12MM. Negotiated contracts signed for 6 to 15 years.In order to increase the speed and agility of internal management, I modernized existing systems into a consolidated technology database that served as a key decision-making tool. In addition, documentation and communication were migrated to cloud-based apps.I led investigation and research for high ROI, energy-efficient products and technologies.

Seattle, Washington

At O'Brien and Co. we were primarily involved with certification of sustainable buildings, sustainability and materials research, and project management. I re-engineered the process for design charrettes (intense group brainstorm/planning sessions) to eliminate shortcomings generated by the LEED (Leadership in Energy and Environmental Design) certification process, and at the same time increased the use of sustainable measures applied in green buildings.I was engaged in the strategic development of a total ecological conversion for an internationally recognized high school. This involved 360-degree surveys and integrated ideation with students, administration, teachers and parents. Areas of focus included green building infrastructure (LEED EB), energy management, water conservation, full bicycle management (farm-to-school), environmentally preferable purchasing, and community development.

San José, Costa Rica

Neuro-Boutique is a Human Performance Development service and product based company focused on state-of-the-art neuro-linguistic programming and complementary mind-enhancing technologies. I orchestrated product management and art direction for a complete redesign of the full product line. This resulted in fully digital products suitable for online sales. I mobilized the user-experience design and shopping experience. Efforts included benchmarking competitive systems to create optimal flow structures and to perfect sales funnels.I oversaw the upgrade of existing and future product technologies to ensure a consistent and rich experience for end users.

San José, Costa Rica

Internationally recognized university dedicated to innovation in art, design, and architecture.■ Streamlined release of certificates for the Continuing Education Department from over 90 days to under 30 minutes through process redesign.■ Developed live reporting analytics for Continuing Education courses and seminars to evaluate key performance indicators related to quality and profitability. Created and taught courses and seminars through the product design department. Following are sample courses and seminars:■ Design Thinking■ Product Design Studio■ Continuous Improvement with Value Engineering & Functional Analysis System Technique (FAST)■ Biomimicry: Designing from Nature■ Quality Control and DesignSeminars:■ Sales and Marketing for Designers and Non-Sales People■ Process for User-Centered Design■ Graphic User Interface: Building Intuition into the Product

San José, Costa Rica

Pioneered Interactive design and marketing services for the Latin American market.Business Development and Leadership:I developed and bootstrapped the Axisol startup from ground zero through its funding and acquisition by the BBDO/OMNIgroup. As part of the leadership and management I evangelized and developed the corporate culture, applying strategies designed to stimulate group cohesion.I attracted and appointed suitable candidates, created interview processes, coached and dismissed employees. I was involved in identifying star performers, recognizing transferable skills and competencies, and inspiring the best performance in people.I acted as Director of User Experience Design, which included research into processes for developing large-scale web sites and systems. These took into consideration information architecture and interaction design.Pioneered Internet Marketing:Early on, I created strategies and processes for selling intangible services in a pioneer market. At the time of the initiation of this company, dedicated internet marketing services were almost non-existent in Latin America (thousands of websites were built on the premise that “if you build it, they will come”). In response to this, I recruited marketers to build a full internet marketing department (first of its kind in Latin America). I mentored star performers in marketing practices and community growth.Key Clients Included: (partial list)Bellsouth, Pepsi, Chiquita Brands, PriceSmart, Tommy Hilfiger, Pure-E Entertainment Portal

Product Management Certification (Pmc™) - See Below

Bachelor Of Applied Science (B.A.Sc.), Industrial And Product Design

Bachelor Of Arts (B.A.), Interpersonal And Group Communication

Includes Computer and Mechanical Engineering