I’m the founder of DSR Branding, an award-winning design studio specialising in brand strategy and identity for professional services, tech businesses, construction and heavy industry. DSR Branding exists to inspire people to love their work. We do this through intelligent brand strategies and impactful design. We are obsessed with the effect that extraordinary branding can have on a business. Good branding can be the difference between success or failure, because while quality of output is necessary it isn’t always necessarily enough. It can help business owners rearticulate the reason they first started their business. It can re-energise and revitalise businesses so that their staff and customers become willing brand advocates. It all starts with loving your work. Finding the human truth that drives the core of a workplace and communicating it well remains singularly rewarding and successful.It’s not always about radically changing your look, but understanding the critical elements of your business and aligning them to attract and retain the right staff, customers and market perception. Our clients are leaders in their markets, and are deeply uncomfortable standing still, becoming complacent and just ‘getting by’. We don’t believe in growth for the sake of growth, but in continual improvement, be it self betterment or just mastery of your space. In my previous role at a full-service Creative Agency, I worked across a number of national household brands including the Brisbane Heat, Betta Home Living, The Coffee Club and Seqwater. While watching your ideas and work roll out across across national markets and media formats is incredibly rewarding, it isn’t nearly as much as creating meaningful change working directly with business owners. Outside of work and family time, you’ll find me at the gym, drinking coffee at cafes or landscaping in the name of playing golf.For more information on DSR Branding or to view our work head to dsrb.com.au.