DX Performance maximizes the performance of your business' digital experience by focusing on what matters most – creating the vital exposure your business needs for maximum ROI on advertising dollars. We help put your website in front of the right people at the right time through Search Engine Optimization (SEO), Pay Per Click (PPC) advertising and Content Creation. Through proven digital marketing strategies, we put your valuable content in front of the right people, more often.

• Worked closely with Product Directors to develop marketing plans for specialty healthcare products/services. • Worked closely with Sales on design and technical execution of sales tools and marketing campaigns. • Supervised creative team with a focus on design, multimedia development and video content for projects related to marketing of healthcare data solutions and workflow.• Oversaw the design of marketing materials, landing pages, online training courses, and UX for online applications • Oversaw the website creation for marketing and training purposes; develop interactive training courses for CME certifications; manage mass marketing email campaigns• Managed video/audio studio including creation of video content for online streaming of marketing and product training • Led teams on strategies for future development methods and technologies• Provided hands-on assistance to the team; Skills in Adobe Creative Suite for design; WordPress and Bootstrap for websites.• Managed SEO and AdWords/Bing campaigns

• Supervised teams of varying functions including: • Curriculum Development team for design, development and administration of the LMS, CBTs, and all online training curriculum • Customer Transition Specialists who support customers through post Go-Live implementation • Internal Trainers who are responsible for training all internal staff on software upgrades for three different proprietary pharmacy systems • System Trainers delivering week long onsite training in support of our pharmacy applications • POS Trainers delivered week long onsite training for three different proprietary POS systems • Reviewed and approved time and expenses for direct reports. • Hiring manager for the Training team. Hired 50+ people for a variety of roles and projects. • Re-designed and implemented overhaul of custom web-based training for all of McKesson’s pharmacy products. Reduced complexity and increased completion of training materials. • Work closely with clients to maintain successful implementation and training of multiple pharmacy and POS applications. • Lead teams on strategies for future development methods and technologies for all training needs • Lead initiative to streamline training process. Saved McKesson $70,000 in the first year of deployment. • Lead the production of a live action training video on Pharmacy Workflow • Designed and developed a prototype for the future UX of the next generation pharmacy system.

• Designed and developed custom web-based solutions for both training and business applications. • Worked closely with clients to establish problem specifications and system designs • Lead programmer on projects - supervised additional programmers and saw projects to completion • Designed and built database systems in SQL • Created reports using Crystal Reports and SQL Reports