Experienced marketing executive with a broad skillset, experienced at building marketing teams from the ground up. I have worked at a variety of startups and mid-sized organizations, across multiple verticals, with a primary focus on B2B marketing.I believe strongly in data-driven marketing - both using data to define marketing programs' successes and using in-house marketing to craft unique, compelling marketing content.I have significant experience in inbound marketing, building a pipeline of qualified, engaged leads for my partners in the sales side of the business to work, and marketing to support a strong outside sales organization.My journalism background lends itself strongly to my ability to communicate strategically; I consider myself an excellent writer, and having spent time as a television reporter, I am also very confident in my ability to convey strategic messaging via video and in person.Additionally, I have significant experience planning and executing tradeshow/conference events.I believe that a marketer must be a jack-of-all-trades - creative, technical, data-driven, able to influence potential clients online, offline and in person - and as a serial first marketing hire, I have developed this broad set of skills. Be it tactical or strategic, I have done it.Finally, I am passionate about teaching. A good marketing executive must be dedicated to helping his or her team grow professionally. I have spent several years guest lecturing marketing courses at Bentley University, and will be teaching a course as an adjunct professor starting in the fall semester of 2020.There is little more rewarding in my professional life than seeing someone learn, be it from your words, deeds or mistakes.