Data Analysis:● Proficiently use advanced analytical tools and techniques to interpret complex datasets, extracting actionable insights to inform strategic decision-making.● Demonstrate the ability to conduct thorough data audits, identify trends, and present findings that drive informed business decisions.Performance Strategy:● Develop and execute comprehensive performance marketing strategies, optimizing campaigns to achieve key performance indicators (KPIs) and exceed business objectives.● Implement A/B testing methodologies, consistently refining strategies based on data-driven insights to enhance overall campaign effectiveness.Forecasting:● Apply advanced forecasting models to predict market trends, customer behavior, and campaign performance, resulting in proactive adjustments to achieve optimal outcomes.● Develop and maintain forecasting models that support resource allocation, budgeting, and strategic planning.Data Storytelling:● Exceptionally translate complex data findings into compelling narratives for diverse audiences, including executives, and stakeholders.● Leverage visualizations and presentations to communicate data-driven insights effectively, facilitating a deeper understanding of key metrics and informing strategic business decisions.

Paid Social Responsibilites:• Created Facebook Ads campaigns using insights into audience targeting for optimized media planning• Optimized and reported on various Facebook brand awareness and lead generation campaigns on a monthly cadence• Strategized a system of reports to track key performance indicators for paid social campaigns• Lead digital projects from start to finish such as the creation of landing pages, paid search campaigns, and paid social campaignsPaid Search Responsibilities:• Structured Google Ads Search campaigns increasing lead generation by an average of 200% monthly• Optimized Paid Search campaigns driving down CPC by 50% on average increasing impression share

• Collaborated across web development and account management teams to build websites increasing leads by ~150% per month• Planned content to be published at optimal times on websites and various social media platforms for the highest visibility• Structured marketing projects improving SEO for websites, online reputation for businesses, and SEM campaigns• Constructed a client database in Google Sheets checking data with the VLOOKUP function to allow for smooth data migration into a CRM

Fourandhalf provides marketing solutions for property managers which include website development, content creation, PPC, lead nurturing and much more.

• Facilitated classes on platforms and best practices utilized in the data analytics industry• Mentored a team of 4 to report on and analyze the accessibility and usability between Uber vs Muni• Coordinated with a team to create engaging virtual lesson plans capturing 75% participation • Forged a dynamic team setting throughout a 19-week program resulting in high collaborationCOOP is a non-profit organization, helping recent college graduates overcome underemployment through digital marketing and data analytics skillsets in use in the professional world today.

• Conducted gameday operations to promote a rich fan experience for families in attendance• Collaborated with a team of 6 to promote an efficient setup and takedown process• Brainstormed new ideas to promote events that increase future foot traffic • Facilitated events and activities to ensure proper safety precautions are metSan Jose Earthquakes Soccer Organization and Major League Soccer team was established in 1994, with a rich history reaching as far back as 1974.

• Streamlined sales process in an efficient manner reducing process by 5 minutes to meet demand• Managed customer relationships which lead to achieving branch goal of $100,000 sales• Increased sales by 5% by being a translator and collaborating with sales representatives• Maintained customer satisfaction handling invoices, quotes, discrepancies, and accounts receivableFastenal Company is a wholesale distributor of industrial and construction supplies focused on providing its' customers with what will make them more successful through exceptional customer service.