Driving GTM execution, sales operations, marketing plans, business rhythms, and change management for Microsoft's Business Applications solution area in Central Europe. Develop and execute strategies to drive growth and success.

Accelerator of transformation, driving clarity, accountable for delivering results across our core solution areas to enable customer and partners digital transformation success.Drive impactful Connected Sales & Modern Marketing execution to enhance customer experiences & deliver new revenue opportunities aligned to our core solution areas.Building capability across all employees, partners & the market for sustainable business performance. Drive business and sales insights for leaders, managers and sellers to inform decisions that enable growth

Business and Monetization - As the Business Group Lead, I’m accountable for Cloud and Enterprise business goals and targets (revenue, scorecard and share dashboard), including consumption and usage for cloud servicesMarketing Planning - cross subsidiary influence and leadership access to enable marketing team to create timely and quality integrated marketing plans that are fully supported by the Segment Leaders. Competitive Positioning and Response – asses the overall ecosystem (internal sales, Partner sales, connected sales and marketing motions) and establish changes needed to build a sustainable compete muscle. Product Advocacy, Positioning, Messaging & Storytelling - asses the overall strengths and weaknesses of the subsidiary’s sales and marketing force in being able to message the value proposition, story tell and advocate (demo) Cloud and Enterprise key products.

Leading transformation of Microsoft distribution channel from box/license transaction to Cloud and service sales.Drive the adoption of Microsoft products and services, and take Microsoft customers to the Cloud.

Build and deliver end-to-end Office 365 (cloud productivity) business and marketing strategy in order to create and deliver high quality added value services to customers and contribute to the achievement of company’s business and marketing objectives. Partner with Segments and other BGs to build, support, and orchestrate Office 365 PM-led marketing and partner activities based on end-to-end business plans, optimizing use of subsidiary marketing engines to deliver high business impact marketing campaigns and launches.Key Achievements: • Secured excellent momentum for Office 365 • Prepared and launched new partner models such as syndication partnerships, banks and scale partners to address the SMB market• Launched new marketing engines to increase awareness of Microsoft cloud products (e.g. www.microsoft.ro/office365tube )• Awarded "Best performance in driving CLOUD Transformation"

ANIS represents the interests of Romanian IT companies and supports the development of the software and services industry, as well as the growth of companies involved both in outsourcing projects and in developing proprietary applications. The association was founded in 1998 and now includes approx. 120 members – companies with both Romanian and foreign capital, small and medium companies as well as multinational ones, with presence in the main technical universities in the country. ANIS aims to contribute to promoting Romania as a regional leader for software development and established exporter for high quality software products and services. ANIS is also acting as main point of contact for information regarding the industry.

General purpose of the job and main accountabilities:Develop strategic plan for fixed voice services, in line with Romtelecom strategy in order to fulfill objectives set in the Business Plan. Manage, plan and organize internal department activities in order to achieve goals; Financial P&L ownership of the voice and internet products and direction of organization-wide activities to ensure success as measured with the business plan. Responsible for staff, instruct, schedule, lead, model, motivate, budget, forecast, coach, develop, analyze and organize so that customers, employees and owners needs and wants are metProtect the pricing integrity of products. See that pricing policies and practices in one market do not jeopardize the company's position or profit structure in another.Key Performance Indicators: Revenues, Churn Management, OPEX, P&L, Product Innovation, Customer satisfactionKey Achievements: • EBIDTA Margin of 87% for voice services• Launching of the first truly convergent fix-mobile project between Romtelecom and Cosmote – OneNetwork - 2010 • “Top-Club 2009 – Best Manager” Award – grated by the CCO – Business, awarding overall activity as Senior Manager of Fixed Voice Product Management• First F2M convergent solution in Romania with “Convergent “product line– 2009• Active participation in presales and post-sales support with contracts over 20 mil Euro • Complete redesign of voice services. The only telecom company that offered unlimited to all destinations. 300% increase in net new connections on business voice services – via complete redesign process. • Massive voice services churn trend reverse from -50.000 in Mar 2007 to + 9000 in Dec 2007• Launch of SLA for voice services, as a result TRI*M index trend reversed • Launch of first bundle Voice/Hardware on the Romanian Market• Premiere Launch of Save Desk for voice services & Successfully Win-Back programs (e.g.: bundles, International Traffic Win-Back Campaigns)

General purpose of the job and main accountabilities:Ongoing monitoring of portfolio product/service evolution and life-cycle, for eliminating potential discrepancies between actual results and forecasted objectives and for analysis the product/service’s efficiency and trends in terms of revenue and profitability.Key Performance Indicators: Revenues, Product Innovation, Customer satisfactionKey Achievements: • Initiating the redesign of VPN services • Launch of VPN over Internet products• Double the no of VPN PoP’s

• Selling VPNs & enterprise solutions of more the 200k value• Closing one of the biggest IP Fix Data & Internet Division deal – more then 100k value• Customizing & selling enterprise solutions to large customers• Win back of former large accounts & over 100 deals closed with more then 200k total value• Conducting a proactive process of business development and enlargement of the customer’s base • Understand potential customer's profile, able to listen and take feedback, building rapport with them. • Emphasizing the major advantages and benefits of the Company’s products, handling objections• Constant overachieving of target