President, GM Venturing and Emerging Businesses Portfolio with end to end P&L responsibility for Red Tree Beverages the beverage alcohol subsidiary (Topo Chico Hard Seltzer, Simply Spiked, Fresca Mixed, Jack&Coke), Topo Chico Mineral Water, Coffee (Dunkin’, Costa), Non Alcoholic Ready to Drink Mixers, Home Equipment and new business models and select M&A including Body Armor and Monster equity transfer.

Appointed role to Chief Operating Officer office to re-define and operationalize the global marketing model. Develop strategic choices on acquisition integration and asset light deployment. Develop select board and investor content.

Responsible for the brand growth, general management, strategic direction and marketing for the sparkling brand portfolio including The Coca-Cola Trademark, Diet Coke, Sprite, Fanta, and 5 additional brands. Led business to best results in 12 years, highest share gains in retail value via meaningful innovation, strategic RGM, and renewed retailer belief.

Promoted as turnaround leader and President/GM for one of the largest divisions of The Coca-Cola Company. Re-set strategy, driving accountability, developing capability, and re-committing to flawless marketplace execution. Lead billion dollar plus marketing, sales, supply chain, operations, with full P&L responsibility.

Appointed VP, Global Marketing & Innovation with an expanded role as Chief Marketing Officer for the Company's high profile operating division. Develop and deploy long term strategy and short range critical growth initiatives. Lead team of marketers to drive multiple categories of business spanning 100+ countries. Redesigned a networked approach to high speed innovation that includes 5 innovation hubs by area of the world cutting prototype and in market time by 2/3's. Inspire business to transformational action and platform driven growth.

Led the initiation of the ownership stake of Monster Beverage Corp and the sale of over $1B in brands to Monster Beverage Corp completed in June 2015. Led the growth in value of global portfolio of 28 Energy Brands - the most profitable and fastest growing category in the industry. Led the strategic growth plan of a portfolio of brands in over 100 countries from development, commercial planning, new market launch, and product innovation and scaled the largest brand from 38 countries to over 100 in less than 2 years. Tripled the business and streamlined growth to a focused portfolio growing +27%, making it the fastest growing beverage category and brand in the Company. Responsible for new positioning that led to turnaround and country expansion as well as new innovation and packaging of the global brand burn. Led the marketing asset development for major music platforms including global burn studios including award wining creative and film development, Cannes Lions award for short film, the partnership with X Games, Air+Style, David Guetta, Avicii and Sochi Winter Olympics as well as the recent entry to re-define Formula 1 racing with Team Lotus. Redefined partnership marketing models for a content driven culture. Prior to Energy, launched the specialty coffee and tea brands in Norway, Canada and Singapore as the first globally branded multi-category business for the Company. This included Vancouver Olympics official beverage status, and the opening of 3 full service concept stores to define the brand in market conceived by the design inspiration of Anthropologie and American Apparel.

Sought out to lead the start up coffee and tea brand business with retail hubs in Norway, Singapore, Canada, and USA. Launched two new global brands in the premium coffee space. Led the marketing, store design and market entries in four countries and expanded the business via hub and spoke experience with retail stores, kiosks and then through traditional retail and restaurant distribution. Experienced new brand positioning and commercialization.

Led Brand, Customer and Channel Marketing for $3B division. Managed the consumer, channel, and brand groups and grew the level of strategic ownership and scale of marketing programs for the division. Led the first comprehensive integrated campaign post acquisition and optimized brand portfolio. Grew value added portfolio and de-commoditized Tyson though branded retail concepts. Led Tyson to be the #1 company in every channel of business as ranked by Cognitio Cannondale Study. Created the Association of Food Distributors Association and hold patents on innovative packaging.

Led channel and customer marketing development, activation and execution. Managed 30% of overall division marketing budget. Experienced with promotions development, strategy, new business models and specific channel marketing

Led the development of the experiential marketing group responsible for event activation and community building brand activity for segments including banking, food and beverage, tobacco, and apparel. Developed and executed feet on the street influencing models and predictive models.

Worked with Ray Ban, Renu, and Contact Lens Division for brand marketing and consumer promotion