Daniel Ryan Email & Phone Number

Olympic Valley, US

• Established the Ecommerce Department and assisted in reorganizing company structure.
• Accountable for all ecommerce channels P&L, including individual and omni channel contribution.
• Created an ecommerce omnichannel growth road map using data driven decision making to inform strategy. Adjusted product assortment between channels, changing forecasts and unit demand to work cohesively between the.
• Worked with the CEO & CFO to redefine profitability targets supporting growth with an omnichannel focus.
• Redesigned the site and catalog structure launching a Shopify 2.0 theme which consolidated US & CA websites under arcadebelts.com for better site performance and CX.
• Tracked & reported site performance with A/B and multivariant testing CX for both desktop and mobile customers targeting CRO on both arcadebelts.com and Amazon.

Olympic Valley, US

• Led ecommerce on arcadebelts.com, arcadebelts.ca, and the Amazon sales channel. Collaborated with arcadebelts.eu, arcadebelts.uk, arcadebelts.nz, and arcadebelts.au.
• Accountable for all ecommerce sales targets and revenue ownership.
• Reimagined ecommerce strategy and reporting for the VP of Sales to build into omnichannel brand growth.
• Leveraged customer research and implemented CJ tracking tools to inform opportunities to improve site structure. Organized and led site development with support from Marketing, Creative, & Operations departments.
• Oversaw all performance marketing, redesigned customer acquisition channels and KPI’s for changing customer behavior.
• Worked cooperatively with Marketing to revamp the marketing calendar to support ecommerce seasonality and ongoing growth needs.

US

• Ecommerce Sales Manager – Placed in charge of the DTC transition for Club Ride Apparel’s online presence during the COVID pandemic.
• Customer Segmentation – Championed further customer segmentation focusing on communicating with customers based on their engagement with the brand and personal user journey. Implemented live segmented experiences on.
• CRM – Established a new CRM platform for Club Ride with automated workflows via the live site, email, and sms messaging. Categorized user attributes and began collecting 1P data to create future segmented & tailored.
• Digital Marketing – Transitioned Club Ride’s digital marketing to a holistic approach connecting digital marketing with segmentation and user journey from our CRM. Expanded to new platforms and changed KPI’s to CLV in.
• Extend Customer Lifetime Value – Used CLV as a KPI to extend users engagement with the brand and move customers through their lifecycle then extend their lifetime engagement.
• Customer Acquisition Cost – Focused KPI’s into customer cost and returned value. Increased CaC targeting quality customers with longer CLV. By segmenting cohorts of customers, we were able to identify more valuable.

US

• Sales Manager – Managed Club Ride Apparel’s online sales channels.
• Website Structure – Managed Shopify Platform including operations, content, assortment, and maintenance.
• User Journey - Implemented on site functionality, brand storytelling, product photography and presentation, and SEO structure for the D2C experience.
• Digital Marketing - Oversaw strategy and execution for go to market, retargeting, brand awareness, and customer lifetime value expansion. Segmenting and moving consumers through the user journey from awareness to.
• Ongoing review and reporting of B2C performance, KPI’s, and any gaps to target. Implemented strategic and tactical changes to meet goals.
• Email Marketing – Aligned email marketing to brand voice and storytelling. Grew and segmented mailing list moving subscribers strategically through the customer journey to conversion and extended lifetime value with.

Portland, Oregon, US

• Responsible for the monthly forecast process, sales planning, and improvement of services to customers while ensuring control of inventories.
• Ongoing review of performance, KPIs and actual vs forecast expectations. Communicated those forecast results to AOR leadership and gaps to target enabling alignment. Communication of key drivers in forecast performance.
• Manage the sales analysis templates with actuals/future forecast data and conduct top-down validation of forecast.
• Review current business intelligence/business drivers, expected impact on future forecast, Trade Marketing promotions actual performance and Trade Marketing plans.
• Evaluate future forecast building blocks for reasonability, benchmarking vs. historical similarities.
• Align forecasts by working in conjunction with the Commercial Manager, Finance Manager and Sales Managers.

Portland, Oregon, US

• Coordinated eCommerce projects interdepartmentally balancing brand, commercial, and creative teams initiatives.
• Designed and implemented a new brand protection program and MAP Policy for Smith Optics and Suncloud Optics, working with sales, legal, and commercial teams interests.
• Ongoing review of eCommerce sales performance against historical and budgeted KPIs, realigned sell through data and forecasting with the commercial team and sales managers.
• Managed the execution and implementation of brand strategy and distribution on all 3P sales platforms, specifically Amazon.
• Responsible for managing the Smith Optics Pro Program, user base, and training interface.
• Led alignment and ongoing review of Smith brands SEO performance, strategy, and site structural optimization.

Charlotte, North Carolina, US

• Sales Representative – Men’s Channel Inside Sales Representative for the South East United States with an annual budget of $900,000. Recovered falling sales to meet goals for Fall 2014 and strategy for budgeted 2015.
• Dealer Services Representative - Dealer support focused on success through creating long-term relationships fostering good will and product line growth for 110+ accounts and outside channels. Grew channel distribution.
• Sales Coordinator – Tasked with an underperforming sample product process, managing $400,000 in product. Primarily managing lead times, distribution, and resource allocation/product sharing practices. Identified.

Las Cruces, NM, US

• Primarily assisted professors with marketing curriculum changes and applications in coursework.
• Conducted Graduate Research on improving productivity, focusing on student’s success in team environments.
• Successfully identified root causes and solutions to decreasing enrollment in the NMSU marketing department.

Charlotte, North Carolina, US

• Managed daily tour operations and logistics during the 3 month tour which stopped at over 120 retail locations, in 12 states, covering 7,000 miles. The tours success resulted in 15 new accounts during the tour and an.
• Social Media – Increased social media engagement 5 fold during the tour. Worked closely with the marketing department to maintain content consistency used on Facebook, Instagram, Vine, Twitter, and Blogs.
• Worked directly under each department through multiple projects spanning B2B, B2C, direct sales, brand presentation, and trade show coordination and logistics.

Las Cruces, NM, US

• Retail store manager and buyer, managing payroll and daily store operations. Attended annual trade shows buying for all departments, expanding retail offerings to over 30 brands.
• Cofound the NMSU Adventure Arts Series managing all performing art series events, contracts, schedules, fundraising, partnerships, marketing, and staffing.
• Created and managed department marketing programs and sales programs increasing retail sales by 18% annually.
• Instructed curriculum for NMSU outdoor recreation classes, lead student trips, and instructed high ropes courses.

Masters, Buisiness Administration

Bachelor Of Administration, Marketing

Bachelor Of Administration, Marketing