● Established and led the Business Analytics & Operations team within FP&A focused on driving growth, retention, and operational efficiency, driving ARR growth from $800M to $1.8B● Orchestrated the due diligence process for a landmark $12B acquisition by Thoma Bravo● Managed automation of near real-time executive reporting and processes critical to decision-making by building robust and available data products, including Board Deck, official scorecard of GTM performance, and comprehensive customer analytics database● Fostered cross-functional collaboration among Finance, Sales, Engineering, Marketing, and Product divisions, driving tangible growth and profitability enhancements, including identifying $50M+ NARR from under-licensed true-up opportunities● Led AWS data warehousing initiative from business case to completion, optimizing data accessibility and utilization, enhancing overall data strategy and saving $100K+/yr in direct operational expenses

● Established and led a data-driven Global Analytics team, offering pivotal insights and strategic direction to the C-suite and functional heads, driving 50% year-over-year growth● Defined company-wide customer and CRM KPIs, influencing product design and merchandising through data-driven analytics and market testing● Led the strategy and deployment of a Customer Data Platform, integrating key platforms and revolutionizing customer engagement

● Led omni-channel customer data analysis, shaping customer insights, marketing tests and strategic recommendations, driving $300M annual growth● Pioneered customer value segmentations, behavior-based solutions, and successful identification of customer behavior● Mentored team members in SAS and SQL, enhancing departmental efficiency and capability● Managed process to identify customer behavior to win class action lawsuits (estimated at $5M+ each) and identified $200K+ in fraudulent gift card activity

Led analysis of orchestras’ financial and customer data for White House briefs, national press, industry leaders, and orchestras across North America, influencing Obama White House Ivory Ban policy

Developed predictive models and strategic plans, significantly increasing revenue and attendance by 25%+