Charu K. Email & Phone Number

Bengaluru, San Francisco

Multi industries

Bangalore

I have developed product content creation for specific HP and partner products, campaigns, solutions, or other programs; I have developed content that includes web collateral, datasheets, presentations, social media, e-mail, technical briefs, white papers, scripts, articles, sales aids and other similar marketing documents.I have proactively (and rapidly!) produced content that takes advantage of breaking news or other relevant events, leveraging success stories, awards, and other content, in order to capture attention and mindshareI have collaborated with global campaign managers, product marketing managers, and other aspects of the global marketing organization to deliver campaign assets on timeI have worked with campaign managers to ensure the appropriate content mix for various campaigns and solutionsI have delivered content tailored to campaign objectives, and to aid in lead generation and lead nurturing efforts

Bengaluru Area, India

Accountable for marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to met the business objectives at the lowest possible costThis role requires a brand publisher mindset: the create the content our audience is looking for and then to optimize the path to conversionEditorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.Editorial calendar and organization workflows must be developed and managed.Channel management of digital content hubs and all supporting social channels including email / newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and whyMeasurement and optimization of the program will be required on a regular and ongoing basisManagement of all creative resources including designers, writers, and other agency personnelIntegration of content programs with brand campaigns to drive brand to demand.Executive presentations on the program approaches and results will be required.

Bangalore

Managed accounts for print, television, outdoor and internet/digital campaigns.