In my role as a Content Strategist Consultant at My Code, Remezcla, and Veranda Entertainment, I spearheaded the development and launch of the Remezcla TV FAST channel. By leading content licensing with third parties and creating original content, I am also implementing strategy for new initiatives in branded content within the CTV space and beyond.

In 2021 I started as a CEO of Bolder a platform where we empower collaborations between Content Creators and brands beyond social media platforms.

Elevator Studios was founded by Daniel with the idea of developing and producing original content series, with the intent of providing branded content services on a national and international level. Daniel leads the way in the daily management of his team of developers, designers, writers, and storytellers, and the production of branded content and series. Through Elevator Studios, he has managed development, production, and sales of original series and production services for Turner, E!, Discovery, RCN, VEVO, AMC Group in Latam, Yahoo, ESPN Deportes, People (Spanish), Meredith Group, NPR, Remezcla, and Sony Music. His production experience ranges from original TV series to documentaries, branded content, digital and broadcast series for brands such as: Pepsi, Samsung, Toyota, Hennessy, Lexus, Amtrak,P&G,, Delta, Cadillac, and more. Daniel also developed and produced in partnership with Univision and I Heart Radio, a Billboard-branded content award-winning content platform “Bunch of Beats:” a series of digital music, video narrative formats airing on a branded native mobile app. Elevator Studios provides routine and ad-hoc video production services to individual clients, ad agencies, publishers, digital companies, and networks. Room Service, distributed by Vevo, is just one example of the original digital series. It’s currently a series with almost 4 million views on YouTube/VEVO and has been produced at music conferences, such as SXSW, LAMC, and Latin Grammys.

As part of Daniel entrepreneurial spirit, he co-founded: eSTYLAR. Using Artificial Intelligence and Computer Vision, eSTYLAR'ss body scanner will match shoppers with items on brands e-commerce that will match their size and body shape

Daniel joined Catovia as a managing partner and executive producer, with the intention of leading initiatives in AR and VR at the company. Catovia is a place where storytelling remains the art form it’s been for years, but in a modern, immersive way that can reach viewers in ways that could never be done before. At Catovia, Daniel Salcedo has produced AR and VR content for important clients, such as the New York Times, Bud light, Sony Music, Liberty Fairs, and Endless Collective. Expounding on his personal experience with music original video formats, Daniel Salcedo has a created-in partnership with Sony Music- Beat Town at CATOVIA with the original idea of bringing an artist, song, and new city together for viewers to “live” new experiences and places they haven’t before.

Daniel also lends his creative talent to other studios as an Executive Producer-Production Consultant. When publisher Remezcla announced its Series A financing with important players of the industry, such as Macro and Hemisphere, with the goal of becoming a video destination, Daniel helped them raise the bar, by assisting as a video production consultant. He built a team at Remezcla, trained them in video capabilities, helped with creation and production of different type of video products, and enhanced the production flow. Now, Remezcla has a fully functional in-house video studio that offers top-notch branded content, social media, and original content.

Trenderscope is a music discovery application that measures social and digital media data of music artists with Hispanic heritage. The main feature of Trenderscope are charts that compile scores for artists based on how much fan engagement they are getting from social media platforms, blogs and other online media sources.On September of 2016, Trenderscope became part of Industria Works, joining other big brands in the music industry such as Supersonico, LAMC (Latin Alternative Music Conference), Nacional Records, among others. During this new transition, I decided to sell my shares to the group.

Company was co-founded as the first and only music integration platform devoted to bringing the sound of Latin America and Spain to the film, television and advertising industries in the US and LatAm. Through partnerships with major and indie labels, as well as publishers, Muuseme represents the only resource dedicated solely to showcasing music from some of the most creatively vital regions of the world.Provide clients with consulting services in areas that include music strategy, celebrity integrations and music-driven content.Managed the creation of an award-winning proprietary music search engine developed completely in-house.Coordinate and manage deals through advertising agencies for brands such as Special K, Target, Verizon Wireless, Bloomindale’s, J. C. Penney, Pepsi and McDonald’s, among other clients served on a daily basis.Handle specific new content leads with artists, managers, independent and major labels with the idea of constantly increasing the system’s music content library.On September of 2016, Muuseme became part of Industria Works, joining other big brands in the music industry such as Supersonico, LAMC (Latin Alternative Music Conference), Nacional Records, among others. During this new transition, I decided to sell my shares to the group.

In collaboration with different advertising agencies in New York, managed TV commercial sales and productions locally, as well as in LA, Chicago, Miami, Boston, Buenos Aires and Mexico. Produced TV spots and videos for clients such as Sprint, Gatorade, Beck’s, Citgo, Wendy’s, Cisneros group, Motorola, and ad agencies such as Grey, TBWA, Saatchi & Saatchi, Y&R and Wieden Kennedy.

Worked on key aspects of the production and sales of this award-wining Documentary featuring the son of Pablo Escobar. Content was successfully sold to HBO in the US, Discovery in LatAm, Channel 4 and Canal Arte in Europe, amongst other clients around the world.

Managed TV shoots, post-production sessions and audio sessions. Worked directly with clients such as Verizon Wireless, Macy's and Pernod Ricard. Amongst the serviced brands were Martell, Chivas Regal and Stoli. Developed a lifestyle marketing campaign for Chivas Regal and Stoli Vodka in the New York Metro Area. Found and negotiated the right properties and opportunities according to the client’s strategy. Managed all campaign executions for the agency, such as film festivals, outdoor concerts and private parties.

Developed, produced and hosted a prime time radio show for one of the top radio stations in the city of Caracas, Venezuela.

As a part of the music department, created an MP3 site devoted to the promotion of independent music bands. This was one of the first MP3 initiatives of its kind in Latin America at the time.Headed new area of growth for this established Venezuelan enterprise, by focusing on creating micro sites and fan clubs for almost 500 music bands. Managed an entire music department, editorial, graphic design and html team of 100 people located across Venezuela, Mexico and Brazil.