• Client acquisition and client management at all levels (individuals, private banking and SMEs)• Define the specific objectives of the entire commercial force and set an example for the sales structure.• Promote, coordinate and control the commercial activity, orienting the unit towards the achievement of objectives.• Convey corporate policies to employees and ensure compliance.• Lead people by motivating and generating commitment as one team, and by promoting attitudes and initiatives that generate a good working environment.• Analysis of deviations in the execution of plans and implementation of corrective actions.• Representative before large accounts generating client loyalty.• Economic-financial monitoring, operation budget definition and KPIs follow-up.• Business operational control: definition of procedures, instructions, policies, formats, etc.• Sharing to 200 Directors about the implementation of Salesforce at BBVA and the Management Model.

• Creation, definition and implementation of the company's commercial strategy.• Preparation of sales arguments, incentive policies, reporting and communication to the commercial network.• Create market proposals defining actions for the optimization of the market share and the positioning of the company.• Responsible for defininition and implemention of key processes in the company's value chain for more than 15,000 employees:○ 𝐀 𝐡𝐨𝐦𝐨𝐠𝐞𝐧𝐢𝐳𝐞𝐝 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐌𝐨𝐝𝐞𝐥 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐞𝐧𝐭𝐢𝐫𝐞 𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥 𝐛𝐚𝐧𝐤𝐢𝐧𝐠 𝐧𝐞𝐭𝐰𝐨𝐫𝐤. Established work schemes for team leaders and business units. Implementing a system of operation that guides the activity of the network according to business priorities and guidelines, in order to achieve strategic goals. It is materialized in different recurring milestones, individual and collective, that seek to enhance both the performance of the units and their professional development.○ 𝐀 𝐡𝐨𝐦𝐨𝐠𝐞𝐧𝐢𝐳𝐞𝐝 𝐋𝐞𝐚𝐝𝐢𝐧𝐠 𝐌𝐨𝐝𝐞𝐥 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐞𝐧𝐭𝐢𝐫𝐞 𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥 𝐛𝐚𝐧𝐤𝐢𝐧𝐠 𝐧𝐞𝐭𝐰𝐨𝐫𝐤. Combining best practices, collecting feedback and designing a differentiated software. It is based on the specialization of sales forces that serve each segment, its adaptation to the different needs of the client. A very effective model in terms of profitability and experience, developed in a protocolized and simple way.• Constant coordination with interdisciplinary teams: Financial Management, Distribution Models, Business Development, Digital Transformation and Multichannel Service among others.• Boost the necessary IT processes and tools (CRM) to increase the efficiency and effectiveness of the commercial team.• Implementation of a culture of continuous improvement in promotional and commercial activities.• Collaborate closely with the person in charge of training and establish the necessary resources for commercial development.

• Responsible for the risk of the Unit: high criteria and excellent relationship.• Global team management: planning, management, supervision, coordination, recruitment, training and motivation.• Creation of very personalized trainings and promotion of continuous communication.➛ Best Offices Group award due to business results and continuous improvement of the work environment: Reaching the number 1 position climbing from 68.

• Responsible for the Office: Companies and Public Corporations (Provincial Government, Town Halls and other Public Institutions)• Very remarkable commercial and work environment results in a sustainable way.• Acquisition and growth of multiple companies and institutions, especially in the olive sector.➛ High client acquisition and 25% growth in the annual balance.

• Innovation and implementation of different training models for managers.• Analysis of best practices and problems in order to homogenize and implement guidelines.➛ Implementation of the Leading and Management Model of BBVA throughout the Corporate Banking Network.

• Responsible for the commercial managers for companies.• Increase the portfolios growth and the quality of their risk, as well as improve client experience.• Motivation and team building, improvement of working environment.• Balance analysis and client acquisition.➛ Multiple awards after reaching position 1 in the national productivity ranking.

• Responsible for the relationship with important business groups, maximizing the relationship and managing risk.• Growth: Analysis and increase of the portfolio results account.➛ High productivity and client acquisition.