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Sargon Daniel is a Business, Marketing and Growth strategist with nearly twenty years of consumer packaged goods (CPG) experience in the Health, Wellness and Nutritional Food industry. Proven success at all sizes and stages of companies (and budgets) – from start-ups to $1B global brands. Known for having a highly strategic, yet pragmatic approach to driving immediate ROI, balanced with long term growth. Sargon has helped organizations fundamentally change how to identify growth opportunities and disruptive relevant innovations.Experience across all sales channels including Retail, Direct-to-Consumer, E-Commerce, Direct Response, and Direct Sales. Led large teams of professionals, with P&L responsibilities and managed $1 Billion global product portfolio across 18 countries.Launched hundreds of products, and dozens of brands over the last 15 years totaling over $1 Billion in sales. Natural product industry expertise includes, but not limited to: healthy foods and snacks, dietary supplements, sports nutrition, nutritional shakes, vitamins and minerals, nutritional bars, protein snacks, fortified foods, beverages, ready-to-drinks, ready-to-eat, children's health and more.Key Skills: Growth Strategy | Product Marketing & Management | P&L | Brand Building and Management | New Product Innovation & Incubator | Product Portfolio Management | Private Label | Formulation | Packaging | Manufacturing | Consumer Research | Team Builder | Organizational Development | International Product Development | Direct Sales | Direct to Consumer | DTC / D2C | Retail | Consumer Goods | CPG | Business Strategy | Category Management | Forecasting | S&OP | Start-Ups
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Co-FounderHlth Code Sep 2020 - PresentThe Woodlands, Texas, UsAt HLTH Code, your best health is our mission. Good health is rooted in proper nutrition and a daily diet that is optimized by prioritizing protein, fueling up with healthy fats, and limiting carbohydrates. Fighting against decades of misinformation and mis-nutrition, we're committed to educating the world on the simple steps that can have a profound effect on human health and metabolism.Formulated by a world renowed metabolic scientist, HLTH Code Complete Meal delivers the right balance of dense nutrition, taking the guess work out of healthy eating. Learn more at https://getHLTH.com -
Marketing And Business Strategy ConsultantNatural Market Consulting Jul 2019 - Aug 2020Independent marketing and business consultant to entities seeking high-level strategic guidance, industry expertise, brand direction, product development, innovation and/or growth acceleration. Leverages over 15 years of natural product industry expertise with companies operating across retail, direct sales, direct response and direct-to-consumer to provide real world, practical, and proven approaches to accelerating growth.Supporting wellness start-ups across all stages (formation+), looking to drive next generation nutritional products. Offering consulting services across the full spectrum from ideation through go-to-market for new brands, new products and new entities including: market opportunities, concept testing/refinement, competitive and consumer research, sourcing, product development, packaging, branding, pricing, P&L, digital marketing strategies and more. -
Head Of Product Marketing & ManagementIsagenix Aug 2015 - Jul 2019Gilbert, Az, UsIsagenix is a global health and wellness company that develops and offers nutritional solutions to transform lives. Approaching annual sales of nearly $1B, Isagenix product offering includes high quality nutritional meals, foods, snacks, beverages and dietary supplements that provide real results. Recruited by Isagenix to build the company’s first Global Product Marketing/Management organization. Led four teams including Product Management, Product Education, Labels Graphics and Consumer Insights. Responsible for the Global Product Portfolio consisting of over 200 products, 700 SKUs and +$800M in annual revenue throughout 18 International Markets.Key Accomplishments Include:• Broadened company reach through expansion into new categories including Sports Performance, Plant Based Products, Essential Oils and Children's Health generating over $150M/year.• Introduced and led aggressive LTO strategy driving retention and improving LTV, with an LTO portfolio generating over $100M/year.• Established a Global Product Marketing/Management function, building a team and driving key business strategies that helped increase the Product Freshness Index from 10.4% in 2017 to a remarkable 14.4% in 2018.• Built a New Product Innovation and Incubator process that increased productivity, multiplying the volume of new product launches by 3x.• Chaired New Product Executive Team consisting of company Owners and key C-Level Executives, driving strategy and attaining a 3-year Global Roadmap and innovation pipeline.• Full P&L ownership of products from ideation through go-to-market strategy, leveraging market data and consumer research to mold new product concepts into marketable finished products.• Served as a key stakeholder on a sustainability initiative to reduce the company’s carbon footprint. Transitioned packaging to 100% post-consumer material, making it both recyclable AND made with recycled material. -
Director Of Product Marketing & ManagementTrivita Jun 2006 - Jul 2015Scottsdale, Az, UsTriVita is a premier health and wellness Direct to Consumer (DTC /D2C) company offering nutraceuticals that help fulfill the company's tagline of "experience wellness". Offering more than just products, TriVita offers education, information and inspiration to help people achieve greater health.As Director of Product Marketing, Sargon was responsible for defining and delivering the Product Marketing strategy, including new product pipeline, go-to-market strategy and customer lifecycle management, product P&L.• Developed the company’s very first Product Marketing organization to help arrive at a more consumer-oriented product strategy, driving sales from $53 million to $143 million within 3 years.• Led digital conversion strategies that maximized customer lifetime value (LTV), through drip campaigns, targeted emails, win-back campaigns and referral strategies.• Helped launch a unique, category-creating nutritional supplement that became the company’s #1 seller within the first year of launch, driving $54M in incremental sales in 2009.• Responsible for rebranding and repositioning of a stress product, resulting in a 58% increase in sales. • Launched a line extension to the company’s top-selling product which helped extend the product’s lifecycle, boosting sales by 15% and driving a 12% point higher gross margin. -
Category ManagerHi-Health (Red Wedding, Llc) Nov 2003 - Jun 2006Scottsdale, Arizona, UsAt the time, Hi-Health was a leading nutritional supplement retail chain with more than 50 locations. Hi-Health combines its passion for providing quality supplements with a desire to work with the community to help drive greater awareness for proper nutrition.As Category Manager for the Sports & Fitness category, Sargon was responsible for expanding and solidifying Hi-Health's position as a market leader in the sports category, offering a wide assortment of brands, categories and SKUs to attract anyone interested in a performance product...from bodybuilders to the 'weekend athlete'.• Increased sales for assigned categories by 12% points ahead of overall company growth, and gross profit 6% points ahead of company-wide results.• Leveraged category strength, expanding SKU assortment, resulting in a 16% increase in retail space.• Introduced new brands and subcategories driving incremental sales by attracting new consumer segments. Increased assigned categories sales mix from 24% of company sales to 28%.• Partnered with innovative, emerging brands to reinvent the chain’s image as a leading edge retailer in the market through promotional campaigns, creative merchandising, positioning and advertising. -
Senior Revenue ManagerAvis Budget Group Jul 1999 - Aug 2003Parsippany, Nj, UsBudget Car Rental is one of the world's best-known car rental brands. In 2003, Budget was acquired by Cendant Corporation, who moved Budget headquarters from Lisle, IL to Parsippany, NJ. Today, as an industry leader, Budget continues to appeal to value-driven renters by offering quality vehicles and a rewarding rental experience at more than 3,000 locations in more than 120 countries.As Senior Revenue Manager, Sargon was responsible for revenue management, including pricing, yield, inventory availability management of the Northeast region of Budget Rent-A-Car corporate-owned locations. Directly accountable for $160 million in annual car rental revenue.
Sargon Daniel Skills
Sargon Daniel Education Details
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Depaul UniversityMarketing
Frequently Asked Questions about Sargon Daniel
What company does Sargon Daniel work for?
Sargon Daniel works for Hlth Code
What is Sargon Daniel's role at the current company?
Sargon Daniel's current role is Co-Founder @ HLTH Code.
What is Sargon Daniel's email address?
Sargon Daniel's email address is sa****@****nix.com
What is Sargon Daniel's direct phone number?
Sargon Daniel's direct phone number is +148088*****
What schools did Sargon Daniel attend?
Sargon Daniel attended Depaul University.
What skills is Sargon Daniel known for?
Sargon Daniel has skills like Marketing Strategy, Product Marketing, Leadership, Brand Management, Strategy, Management, Product Development, Market Research, Strategic Planning, Product Management, Marketing, Team Building.
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