Dan Bayer Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, Us

Vevey, Ch

Led multiple Innovation & Renovation projects- Marketing lead on the launch of new products (including Nesquik Cinnamon Churro); worked with cross-functional and agency partners to design packaging, develop media messaging, and provide critical “Sell-In” material to ensure retailer commitmentTracked and analyzed Nesquik Powder, Nesquik Syrup, Ovaltine, and Nestle Hot Cocoa performance- Built multiple monthly trackers that utilized IRI POS data, serving as tools for leadership- Shared trends and insights in monthly presentation to ensure cross-functions were aware of business performance Played critical role in creation of 2025 Business Plans - Responsible for creating “Size of Prize” estimates (Dollar and Unit sales projections for new items)- Provided summary / performance trends for multiple brands Managed marketing budget for Nesquik Powders and associated brands - Allotted budgeted funds to key initiatives, adjusted accordingly over the course of the year to meet business needs, processed “PO Requests” from external partners, and ensured every dollar was utilized by the end of Q4

Vevey, Ch

Led multiple Innovation & Renovation projects; line extensions and packaging upsize (PPA)- Collaborated with cross functional partners to build project objectives/strategy, develop materials for Sales to present to retail partners, and drive working team to meet timeline milestonesOversaw business health and reporting- Built IRI performance trackers to streamline data gathering for brand team, created weekly recaps for leadership to highlight key business trends, and presented Marketing insights at monthly Demand ReviewManaged creative campaign and long-term media strategies- Drove decisions for Q4 2022 Tik Tok activation for SbN Vertuo Line; selected influencers, wrote scripts, and provided constructive feedback (exceeded Impressions target by 824k)- Played a key role in design process, starting from Creative Brief to execution of campaign

Vevey, Ch

Spearheaded “eCommerce Learning” initiatives to enhance Field Sales understanding of the digital shelf- Created seven informative PowerPoint Presentations; synthesized multiple Nestle research studies, third party data (articles, charts, etc.), and cross-functional insights from internal experts- Delivered the final presentation, providing key information such as: explosive growth of eCommerce, Shopper Profile and Journey, and Best-In-Class examples that could be used in discussions with retail partnersWorked for Nestle’s Walmart Sales team for an eight week “experience”- Built three presentations (Pizza, Snacking, and Meals) that highlighted Walmart’s eCommerce capabilities and opportunity areas for Nestle sales force

Vevey, Ch

Managed eight "Innovation and Renovation" projects, launched three products into market, and transitioned three more products to new project managers- Utilized Microsoft Projects and Excel to create comprehensive, end-to-end timelines- Led weekly virtual meetings, collaborating with cross-functional partners to ensure project success- Worked hand in hand with international affiliates (Mexico and Spain) to import products to USA- Overcame obstacles (e.g. delayed receipt of supplier information, rescinded customer commitments, required factory upgrades to meet FDA standards, etc.) to ensure project stayed on track

Purchase, New York, Us

Shadowed sales representatives for multiple weeks- Learned and utilized “SmartR” ordering app; mastered the maintenance of planogram integrity; assisted in preparations for a market tour by Pepsi leadership- Merchandised in small and large format stores; rode in both detachable bay and bulk trucks; helped oversee the interview process for a delivery driverCreated a comprehensive PowerPoint presentation detailing my experiences, findings, and recommendations- Presented at PepsiCo’s World Headquarters in Purchase, NY

Horsham, Pennsylvania, Us

Contributed to the brand development of The Rustik Oven, an artisan bread line- Worked on overall creative campaign, including social media platforms, television commercials, print advertisements, out of home (OOH), and other media channels - Helped create brand website, as well as the search engine optimization (SEO) list and Amazon descriptions for all product pages

Bensalem, Pennsylvania, Us

Participated in all aspects of the business. Made pretzels, interacted with customers, worked cash register, and cleaned/closed the store at the end of the day.

Bachelor’S Degree, Marketing Major / International Business Minor

High School