Dan Scala

Dan Scala Email and Phone Number

CEO - agencyTHE, Product/Founder - Forward.Online @ Forward.Online
Dan Scala's Location
Orlando, Florida, United States, United States
About Dan Scala

Results-driven individual that possesses deep knowledge in the eTail advertising industry and excels in enthusiastic, innovative problem solving. I have over a decade of unique knowledge within the retail industry for online and offline marketing and strategy. Throughout my career I have been able to build and nurture key partnerships to achieve lucrative business growth for many of the companies I've worked for. I've been fortunate enough to have worked with some of the biggest, brightest, and most innovative advertisers and retailers in the U.S (and abroad) to help their business' with their online strategy and contribute to their business' year-over-year growth.Specialties: • Marketing Strategy• Multi-Channel Marketing Strategy• Online Retailing• Branding• Team Building, Training, and Motivating

Dan Scala's Current Company Details
Forward.Online

Forward.Online

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CEO - agencyTHE, Product/Founder - Forward.Online
Dan Scala Work Experience Details
  • Forward.Online
    Founder/Head Of Product
    Forward.Online Mar 2016 - Present
    Responsibility for Product Roadmap, Partnerships, Marketing, and Investor Relations.
  • Agency The
    Ceo/Founder
    Agency The Apr 2012 - Present
    Orlando, Fl, Us
    Responsible for managing company direction and assisting in the development of client's marketing strategy and delivery of multi-channel marketing campaigns that focus on making our client's business grow while delivering a proper brand image.Clients include: Coca-Cola NBC Universal Orlando Magic AAA US Equity Advantage Many others
  • Starterstudio
    Mentor
    Starterstudio 2016 - Present
    Orlando, Florida, Us
    Assisting founders/ceos of startups and growth stage companies to:- Develop successful technology products (product management)- Develop marketing and sales strategies- Develop and refine pricing models
  • Channel Intelligence
    Director Of Business Development
    Channel Intelligence Sep 2011 - Feb 2013
    Mountain View, California, Us
    Defined strategic digital marketing solutions for IR top 100 retailers to align with their business goals. This included working together with William Sonoma Group, Staples Corp, and Marc Jacobs.
  • Channel Intelligence
    Senior Strategic Marketing Consultant
    Channel Intelligence Nov 2008 - Sep 2011
    Mountain View, California, Us
    Responsible for effectively utilizing advertisers online marketing budgets to maximize revenues and yield high returns. A few sample client results are available below:General Client Info: Top IR200 Electronics RetailerCampaign Timeframe: Q4Campaign Goal: Manage digital marketing campaigns to achieve YOY (Year over Year) sales growth and achieve a goal minimum of a 10 ROAS (Return on Ad Spend – Calculated by: Sales / Ad Spend)Results:Managed digital marketing campaigns with Ad Spend of $228,842 which generated Sales of $2,620,638. The strategy and management thereof caused a 8.2% YOY increase in sales and achieved a 11.4 ROAS. The results put the advertisers profitability at 9% above the industry average. General Client Info: Top Personalized Gift Retailer in the IR300Campaign Timeframe: Q4Campaign Goal:Manage all aspects of the display advertising campaigns. This included management of media planning, buying, creative creation (design and copywriting for the ad units), ad serving, and ongoing campaign optimization.Results:Managed display campaigns with Ad/Media Spend of $102,855 which generated Sales of $966,837. The strategy and management thereof yielded a 9.4 ROAS while acquiring an estimated 8,140 new customers. The results put the advertisers profitability at 11% above the industry average.My Clients Included: - Apple - OfficeMax - Ann Taylor - Tigerdirect - Walgreens - Williams Sonoma - Sephora - Bealls
  • Channel Intelligence
    Client Services
    Channel Intelligence Dec 2006 - Nov 2008
    Mountain View, California, Us
    Responsible for project management of clients throughout the relationship. Concurrently managed 18 retail clients including 2 fortune 500 companies. Daily work included management of implementation processes, support tickets, marketing consulting, and all internal client needs as related to data feed driven advertising channels. These platforms include both Consumer Shopping Engines and online marketplaces.Clients included: - Neiman Marcus - Saks Fifth Avenue - Golfsmith - Sam's Club - Skechers - West Marine
  • Trilogy Software Systems
    Product Manager
    Trilogy Software Systems 2002 - Oct 2008
    - Worked with clients to define and build technology products that met their needs within their vertical.. - Developed requirements to create work flows for developers that I managed.- Assisted with business development efforts as pertains to the aforementioned products and services.- Negotiated pricing with prospects to close sales and exceed quarterly sales goals.
  • Best Buy
    Store Manager
    Best Buy Feb 2004 - May 2006
    Richfield, Minnesota, Us
    Managed a team of 22 to achieve an annual revenue goal of $13+ Million dollars. These departments, computer sales and services, were consistently ranked in the top 10% of the company for sales-to-goal.
  • Ge Energy
    Software Engineer
    Ge Energy Sep 2001 - Dec 2002
    Schenectady, Ny, Us
    • Integrated custom code from past versions of our power management system, xa21, software and updated them into current xa21 baseline versions• Defined the corporate process for testing, and documentation of migrating our software from Sybase to Oracle DB.• Programmed CMOS chips in assembly for use in power relay stations
  • Presideo, Inc.
    Product Manager
    Presideo, Inc. 1999 - 2001
    Responsible for release cycles and product management decisions for software lines. This included both a enterprise solution for electronic HIPAA compliancy software and a hosted solution. This software was implemented and managed the entire software infrastructure of:- Scott and White Medical Facility- Mayo Clinic Jacksonville- Mayo Clinic Rochester

Dan Scala Skills

Online Advertising E Commerce Strategic Partnerships Digital Marketing Online Marketing Marketing Strategy Strategy Marketing Advertising Multi Channel Marketing Business Development Retail Product Management Web Analytics Enterprise Software Ppc Lead Generation Cross Functional Team Leadership Negotiation Sales Process Product Marketing Affiliate Marketing Google Analytics Google Adwords Management Sem Comparison Shopping Engines Display Advertising Programmatic Media Buying Media Buying Omniture

Dan Scala Education Details

  • Rollins College
    Rollins College
    Business Administration
  • Loyola Academy
    Loyola Academy

Frequently Asked Questions about Dan Scala

What company does Dan Scala work for?

Dan Scala works for Forward.online

What is Dan Scala's role at the current company?

Dan Scala's current role is CEO - agencyTHE, Product/Founder - Forward.Online.

What is Dan Scala's email address?

Dan Scala's email address is da****@****ail.com

What is Dan Scala's direct phone number?

Dan Scala's direct phone number is +132135*****

What schools did Dan Scala attend?

Dan Scala attended Rollins College, Loyola Academy.

What skills is Dan Scala known for?

Dan Scala has skills like Online Advertising, E Commerce, Strategic Partnerships, Digital Marketing, Online Marketing, Marketing Strategy, Strategy, Marketing, Advertising, Multi Channel Marketing, Business Development, Retail.

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