Daniel Pierce Email & Phone Number

Detroit, MI, US

Novi, Michigan, US

• Lead ONE’s communications team including full-time employees, contractors and agency.
• Develop and implement company’s communications narrative.
• Manage external communications outreach, serving as a primary contact for media.
• Strengthen internal communications to maintain corporate culture within a rapidly growing company.
• Partner with marketing and creative teams to build a focused and impactful social media strategy.
• Build a communications team culture built on transparency, trust and collaboration.

Bloomfield Hills, Michigan, US

Dearborn, Michigan, US

• Built and activated a communications strategy to position Ford as a leader in self-driving vehicles.
• Managed internal communications for 800+ Ford AV LLC eployees during the COVID pandemic.
• Worked w/ local governments to announce launch markets for Ford’s self-driving service.
• Positioned Ford as a transparent and trusted leader in the self-driving industry with media.
• Served as a member of the DEI Council for Ford’s Communications and AV & Mobility Teams.

Detroit, Michigan, US

• Managed thought leadership and media relations strategy for the OnStar CEO.
• Worked with vehicle brand teams to develop stories to support product initiatives.
• Built a best-in-class communications team while managing a $2 million budget.
• Established strong relationships with tech, auto, consumer and lifestyle media.
• Managed communications for GM's 2017 Capital Markets Day; boosting the company's share price to an all-time high.

St. Louis, MO, US

• Helped establish an FH Detroit office - recruiting team members and new clients.
• Developed integrated marketing and communications campaigns for GM brands.
• Managed global communications for Chevrolet’s Manchester United sponsorship.
• Provided communications support at Cadillac media events and vehicle launches.

Dearborn, Michigan, US

• Managed PR campaigns to promote the launch of Ford’s new electrified vehicles.
• Created a communications narrative highlighting Ford’s fuel economy leadership.
• Worked with safety and legal teams to manage messaging for vehicle recalls.
• Developed content for the company’s sustainability report.
• Supported media events at major auto shows including Detroit, NYC and Geneva.

St. Louis, MO, US

• Oversaw strategic development of international communications plans; managed a global PR team.
• Supported the growth of Budweiser in China; worked with local partners to create consumer awareness for the brand’s sponsorship of the 2008 Olympic Games in Beijing.
• Developed PR plans for the 2006, 2008 and 2010 Olympic Games; positioned the multimillion-dollar “Club Bud” as the premier celebration spot for athletes and celebrities.
• Worked with local country managers in 87 markets to develop communications toolkits that leveraged Budweiser’s sponsorship of the 2006 and 2010 FIFA World Cup.
• Managed Budweiser’s launch in India and Russia that included press conferences, brewmaster media tours and beer/food pairing dinners.
• Created awareness for advertising, marketing and CSR initiatives to on/off-premise managers and A-B wholesalers with an annual $1.5M budget.

St. Louis, MO, US

• Planned integrated communications programs for a variety of clients including Visa, Gatorade, the NCAA and the Negro Leagues Baseball Museum.
• Served as the agency lead for Visa’s Olympic Games (Athens), NASCAR and NFL sponsorships.
• Managed media relations for the national Gatorade® Player of the Year Awards.
• Worked with NCAA basketball coaches to build reputation management campaigns for the National Association of Basketball Coaches.

Cleveland, OH, US

• Wrote game recaps and daily news releases for www.indians.com.
• Supported media relations and promotions team during Guardians home games.
• Designed the in-park fan guides and line-up cards used at Progressive Field.
• Assisted with the design lay-out and content of the 2000 Indians Yearbook and Game Face Magazine.

Bachelor Of Journalism

Bachelor Of Arts - Ba, History

Education record