Drew Daniels Email & Phone Number

Washington, Dc, Us

Shape HRC’s digital communications with a strategic and creative vision around public policy efforts, electoral campaigns, public research, and educational programs, advancing equality and sparking national engagement.Lead high-stakes, culture and political-focused campaigns—including SXSW, Pride Month, the 2024 Democratic National Convention, and brand activations—that mobilize over 5.5 million followers, boost public engagement, and elevate critical issues for diverse communities.Utilize analytics to refine digital strategies, measure campaign effectiveness, and maximize impact, while managing a high-performing team to deliver consistent, measurable results across platforms (Facebook, Instagram, Twitter/X, LinkedIn, TikTok, Threads, HRC.org, HRCF.org).Harness paid media and influencer partnerships to strengthen brand influence, broaden outreach, and attract a wide range of supporters.Continuously refine HRC’s digital presence to increase responsiveness, tackle emerging challenges, and broaden the impact of key advocacy and policy initiatives.

Oakland, Ca, Us

Drove the ideation and built meaningful relationships with stakeholders that advanced organizational priorities through effective digital storytelling, direct response, and digital fundraising.Identified and raised multiple multi-million dollar commitments from funders to support a growing ~$43m annual budget for C3/C4, mobilized over 7 million members, and cultivated support from partners like Priorities USA, Democracy Fund, Congressional Black Caucus, and Onward Together.Led strategic dialogue and coordinated team briefings and retreats, board presentations, and programmatic senior leadership meetings, including presenting analysis and insights, developing messaging, and motivating teams to produce award-winning content.Recruited to spearhead digital amplification for Our Count, the organization’s largest census mobilization efforts, reached over 16 million at-risk Black households, including press, web, influencer engagement, and social media, increasing participation rates.

Washington, Dc, Us

Directed day-to-day digital content production and editorial calendar across multiple channels, including social media, email, SMS, rapid-response, web, and budgeting.Led and championed a diverse, creative team of digital managers, copywriters, developers, and designers to produce award-winning integrated digital advocacy, fundraising, and membership drives.Responsible for engagement activities, brand rollout, and recruitment for premiere events and conferences: HRC National Dinner (4,000+ attendees); Time to THRIVE (800+ attendees); Chefs for Equality (600+ attendees), and summer pride festivals. Identified industry trends and consistently mobilized 3 million members that exceeded year-over-year growth leading implementation of tools and CRMs (e.g. Engaging Networks, Upland, Mobilize America, Vote.org, Facebook Messenger, Facebook Fundraisers, Hustle, and Phone2Action).

Washington, Dc, Us

Recruited to launch brand and content strategy for 2 national initiatives highlighting HIV culturally appropriate care and evidenced-based models targeting healthcare providers and young Black men; funded by ​​Health Resources and Services Administration (HRSA-HAB). Developed and implemented a $550,000 communications budget, and managed agencies and vendors, including contract negotiations and proposal requests.Project-managed policy and research projects to create HIV stigma-free narratives from conception to production of NASTAD’s first YouTube series pilot, focus groups, and workshops on equity, prevention, and drug user health. Designed and implemented production workflows for multi-channel marketing strategies, including social media, web, video, and training curricula for healthcare providers and community-based organizations.Drafted press releases, talking points, and blog posts for policy and public awareness campaigns; increased website traffic supporting re-design efforts and secured press coverage.

Dallas, Tx, Us

Maintained effective relationships with stakeholders, reduced cost per account by implementing strategies, and developed efficient direct-response acquisition and retention across multiple channels.Established contact strategies with students in goal setting, time management, and graduation; increased student retention rate and graduation rate each term.Created email marketing automation and managed a portfolio of 850 students with degree requirements, financial aid programs, and general university services.

Philadelphia, Pennsylvania, Us

Oversaw and directed department resources across several areas including facilities, materials, equipment and worked to maximize the impact of budget allocations.Provided administrative support including maintaining guest lists, online registration and other functions as assigned for fundraising events, University alumni relations and seminars.Partnered with Director of Admissions to spearhead the introduction of alumni involvement in the admissions process and provided digital support for career networking services for students and alumni initiatives.

Philadelphia, Pennsylvania, Us

Established campaign projects and special events to increase donor engagement and cultivation.Processed donor gifts and contributions, including management of online giving accounts, and crafted acknowledgment letters and other donor correspondences. Conducted research to establish benchmark data for strategic plan evaluating areas of price sensitivity, repertoire planning, media habits, and barriers for attendance.Developed mailing lists and facts sheets to support marketing research, grassroots campaigns, and programming.

Master'S Degree, Non-Profit Administration

Bachelor'S, Mass Communications And Marketing