2nd Position work with business that need to transform their teams to act in a new way. We develop strong models for your organisation to lean towards that help you to foster collaboration, structure, strong communication and razor sharp focus on your customers. We believe that your leaders and managers needs to mantle the superhero cape and be the ambassadors for your transformative efforts and we will help them get this right.

Fresto is a SaaS start-up with its product ready for commercial release. The initial software has been tried and tested on a handful of pilot customers, and the investor team wanted to see commercial progress. Fresto reached out to me to get help creating the sales foundation in a part-time position. The overarching goal was to secure new funding for the company, where my primary responsibility was to reach the sales targets in the given time period. The most exciting thing about this assignment was that I was presented with a blank canvas. The entire structure needed to be built from the ground up in all aspects, from the sales process to sales tools and the education of new sales makers. AchievementsEstablishment of GTM model, identifying segmentation & ICP, sale process, sales content, and procedures.Hiring, onboarding and training of staff with a focus on commercial growth.Investment and implementation of CRM system. (Pipedrive).Results:Fresto reached a significant milestone, in securing funding by closing a specific number of new customers.The company has transformed its sales approach towards larger customers, groups and chains.

Leadfamly was changing gear from a small business to a medium-size company with ambitious growth goals. The company developed an extensive commercial playbook to support the growing business and prepare for ramping up new hires faster and boost experienced account managers' performance. I was asked to create a sales excellence team and operationalize the business playbook and create a learning and development culture for Leadfamly to enable the company to grow faster.  Achievements:* Development of a modular training program based on ILT delivery supported by elearning, digital work books and coaching to support the implementation.* Leadership enablement training and supportive material for continuous sales development.Introduction of e-learning for the business across departments* Train-the-trainer sessions for functions with limited training experience to support Leadfamly's growth journey* Establishment of a Training Advisory board for guidance, support and including senior members of the team in the process from the get-go.

Metaview was looking to expand their consultant business in northern europe. They were looking for independent consultants that could serve customers in the MetaView name. The task was to generate business opportunities, establish contact, relationship building and trough consultative business conversations identify areas for improvement. Building training specific training content, include all stakeholders to ensure a behaviour change supported by all from top-down. Achievements;* Transformation of ILT content to VILT ready deliver to address the Covid travel restrictions* Successful growth of strategic customers and their businesses* Invention of creative new content to support learning and manager coaching / support material

Animis is the first advanced sales collaboration platform that provides the integrated tools, workflows and insights your teams need to power high performance selling and accelerate revenue growth.No more siloed teams, disconnected workflows and frustrating insight gaps that leave teams in the dark and make selling more complex.Animis seamlessly integrates into your existing sales productivity stack, giving revenue teams a single view of the sales journey, with guided collaboration and real-time actionable insights to maximize opportunities and accelerate revenue growthIt's the people collaboration platform that unlocks the collective capabilities of your people to elevate the customer experience with meaningful value at every touch-point in the sales journey.

Atea was looking to transform it's salesforce to meet the demands from current and future customers looking for a strategic business sparring partner. Joining forces with Atea offered an exciting opportunity to create a Sales Academy to support Atea's Commercial & Public business growth. To support the business expansion I led the work with creating a training organisation, establishing leadership support, invest and implement an LMS platform and owned the operational implementation of the new skilled trained. Achievements;* Company wide communication strategy, implementation and roll out* Transactional selling transformed into value based selling * LMS implementation and reduction of administrative labourAtea started it's transformation into a value based consultative salesmachine. Managers and account executives shared insights from customers reactions; The customers were impressed by the business conversations instead of the product/service sales pitch they were used to.

In the aftermath of company wide changes Sitecore's EMEA training organisation was challenged with performance issues, poor structure and lack of processes. I was tasked to secure training revenue and to build a department career road map including the foundation for individual development plans. In addition I was asked to strengthen the EMEA training organisation including operational processes. With a huge challenge to find specific Sitecore technical trainers we re-thought the approach and created an internal career path for junior Sitecore architects to successfully deliver training as a part of their career path.Achievements;* Train - the - trainer roll-out to junior architects for training delivery and career development purposes.* Career roadmap design and implementation boosted team morale and motivation* Design and implementation effective processes and governance modelI revamped the sales channels for performance growth and focused on a broader approach for the team to deliver training. In addition I created strong process and governance models to ensure the team could focus on enabling activities. FY17 was all time high, with a 123% overperformance.

Trustpilot marketing department struggled getting it's sales professionals trained on new products and features. In addition new employees had was challenged to grasp the products and value proposition which resulted in a long ramp-up time.My main responsibilities was to create engaging training material for new products for Trustpilots global sales force. The product training for employees also needed to be improved.I reviewed Trustpilots training content and carried out an global learning need assessment to understand delivery models, content quality and speed to market. I changed the training content to a staged, modular approach which reduced the ramp up time for new sellers by 45%. Achievements:* Developed a structured training approach and as well as training content for Trustpilot* Created a phased approach for product training including basic and intermediate levels* Invested and implemented Trustpilots Learning Management System

Dell was looking to improve sales performance and build individual training plans for managers and individual contributors. As the L&D programs manager I was responsible for the success of delivering new strategic training programs to the sales organisation in EMEA. The key project I was responsible for was to ensure frictionless delivery of a sales assessment to EMEAS some 6000 sales makers and managers. The goal was to determine the level of knowledge and skills and build relevant training paths. My scope included communication on all levels as well as building out an overarching training plan.Achievements:* Successful inclusion and buy-in of the senior management team* Closely monitored the manager and sales maker activities and ensured completion* Analysed data and provided the EMEA business regions with strategic learning plans

Responsible for the training delivery for direct/channel sale in the western Europe region. Collaboration with senior management to develop strategic training plans aligned to go-to-market strategiesAchievements* Scored above 90% as an Inspiring leader on Dell's annual leader survey. (Average 74%)* Clear business impact on training delivery (Pilot vs control group)* Outstanding feedback on teams training delivery

Primary objective to match customers needs with the right Cisco solution, focusing on advanced technical environments. November 2009 - April 2011

Train the Copenhagen HSB sales team in Dell´s Enterprise solutions. Make sure that the sale staff maintain the knowledge and uses it efficient in their daily work. Part of the job is to develop and maintain the training modules and workbooks for the Enterprise training organization in EMEA.