Dan Seddon
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Dan Seddon Email & Phone Number

Operations, Business Optimisation and Improvement at Pocket Square
Location: New Zealand 10 work roles 3 schools
1 work email found @pocketsquare.co.nz LinkedIn matched
✓ Verified Jul 2026 4 data sources Profile completeness 100%

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Work email d****@pocketsquare.co.nz
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Current company
Role
Operations, Business Optimisation and Improvement
Location
New Zealand
Company size

Who is Dan Seddon? Overview

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Quick answer

Dan Seddon is listed as Operations, Business Optimisation and Improvement at Pocket Square, a with 9 employees, based in New Zealand. AeroLeads shows a work email signal at pocketsquare.co.nz and a matched LinkedIn profile for Dan Seddon.

Dan Seddon previously worked as General Manager at Pocket Square and Operations Director at Pocket Square. Dan Seddon holds Publishing With E-Business, Information Science, First Class from Loughborough University.

Company email context

Email format at Pocket Square

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{first}@pocketsquare.co.nz
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AeroLeads found 1 current-domain work email signal for Dan Seddon. Compare company email patterns before reaching out.

Profile bio

About Dan Seddon

My areas of expertise include: operations, project management, process implementation, change management and risk management. I have 15+ years of experience in e-commerce, IT or digital.

Listed skills include Email Marketing, Digital Marketing, Social Media Marketing, Social Media, and 20 others.

Current workplace

Dan Seddon's current company

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Pocket Square
Pocket Square
Operations, Business Optimisation and Improvement
grey lynn, auckland, new zealand
Employees
9
AeroLeads page
10 roles

Dan Seddon work experience

A career timeline built from the work history available for this profile.

General Manager

Current

Auckland, New Zealand

Leadership spanning the full breadth of Pocket Square's departments and activity, from Accounts, HR and Sales, to Project Management, Design and Development.

Jun 2024 - Present

Operations Director

Auckland, New Zealand

Operational leadership spanning the full breadth of Pocket Square billable services and internal processes, including:- Overseeing all projects and activity, from sales through to delivery- Managing Pocket Square's operational process landscape- Monitoring financial performance on across all billable activity- Supporting the full team with any operational component of their day-to-day.

Feb 2023 - May 2024

Operations Manager

Auckland, New Zealand

Apr 2022 - Jan 2023

Program Manager

Nelson, New Zealand

Role included:- Establishing and implementing a project governance framework- Developing process solutions that address business needs and improve operational efficiency- Managing Shopify build and migration projects from design through to go-live- Ensuring the integrity of project management data- Ensuring project risks are appropriately managed, escalated and mitigated through defined process- Ensuring project change is appropriately managed, documented and agreed upon through defined process- Ensuring project gateways/milestones and associated requirements are adhered to and supported where necessary- Facilitating project reviews/retrospectives to identify lessons learned and to promote inter-project knowledge sharing- Facilitating/providing reporting solutions for project data- Ensuring resource management efficiency- Providing support and/or training on new processes, tools and platforms where required (e.g. new PM processes- Creating and maintaining project process documentation and templates- Supporting the connectivity of the PM process to other internal functions- Supporting project managers and ensuring adherence to project gateways- Facilitating project post-mortems and appropriate circulation of learnings- Work with AM to ensure that quotes, project deliverables, task estimates are PM process are in-sync- Facilitating the review, improvement and streamlining of specific internal processes and workflows- Gathering and communicating feedback on specific internal processes and workflows- Identifying, documenting and escalating risks and issues with specific internal processes and workflows

Nov 2020 - Apr 2022

Senior Project Manager And Consultant

Daniel Seddon Consultancy Ltd

New Zealand

Contract project management and consultancy for 20+ projects of varying sizes.My areas of expertise include:Project Management: As a Prince 2 Practitioner and an Agile Scrum Master, I have a firm grounding in project methodologies, which I have applied to the management of multi-million IT development and deployment projects from proof-of-concept to delivery and into ‘business as usual’. As a Project Manager who enjoys problem solving, I am equally comfortable managing a project strategically or immersing myself in technical detail in order to find a solution.Change Management: Having been responsible for change in project management roles, I have an in-depth understanding of change management processes and practices. The majority of this change was related to the delivery of new technology, and change management was key to acceptance and success. My approach to change management is always people-centric and I am experienced in managing a wide variety of stakeholders, partners and customers.Commercial: Securing, justifying, monitoring, optimising and reconciling project budgets. Negotiating with service providers and vendors to deliver cost effective business solutions, and managing contracts and licences.Team Management: Having managed teams of technical local/offshore resources, as well as project teams of full-time/part-time contributors, I am comfortable with - and experienced in - the day-to-day people skills, relationship management and mentoring that contributes to the success of any commercial endeavour.

Oct 2018 - Nov 2020

Senior Project And Process Manager

Coventry, England, United Kingdom

Projects and roles included:- Incident and Issues Management for the PLM software programme- Licence Management for the PLM software programme- Management of software performance improvement initiatives- Project management on Manufacturing reporting solutions- Management of the implementation of research reporting solutions.

Feb 2015 - Oct 2018

Digital Operations Manager

• Delivering digital, social and content marketing strategies that: attracted prospective customers, supported the on-boarding of new customers, retained existing customers, addressed the marketing needs of all departments, reduced marketing spend, and aligned with traditional marketing operations.• Working closely with key partner Siemens PLM to develop inter-organisational digital and content strategies.• Managing relationships with customers and industry thought leaders from industrial sectors, including: Automotive, Consumer Products and Aerospace and Defence.• Collaborating with the company Directors to develop the ‘Majenta’ brand, including the refresh of all design assets, re-branding products/services and re-drafting value propositions.• Engaging prospective customers through multi-channel experiences tailored to their stage in the buying process.• Overseeing content production; exposing information silos to support the sharing of technical content; developing internal processes to sustain content publication. • Developing written, audio and visual training materials for partner software.• Reviewing external supplier performance; shortlisting, selecting and negotiating with design and digital agencies.• Reviewing budgets; maximising the use of social media to decrease other marketing-related financial outgoings.• Originating all digital and social media usage policies, legal disclaimers and best practice guidelines.• Coaching and advising the Sales team on techniques to support niche-territory Sales campaigns.• Auditing the marketing presence.• Artistic direction, execution and editing of video marketing within a variety of budgetary constraints.• Creatively, logistically and strategically directing online and offline viral marketing activities.• Interviewing; managing direct reports and supervising project contributors; delegating and capacity planning.• Raising company profile through the organisation of customer events and exhibitions.

Aug 2012 - Jan 2015

Digital Operations Manager

• Delivering digital, social and content marketing strategies that: attracted prospective customers, supported the on-boarding of new customers, retained existing customers, addressed the marketing needs of all departments, reduced marketing spend, and aligned with traditional marketing operations.• Working closely with key partners such as Autodesk, Cisco and NetApp to develop inter-organisational digital and content strategies.• Managing relationships with customers and industry thought leaders from industrial sectors, including: Automotive, Consumer Products and Media/Entertainment.• Developing all three Majenta Solutions websites, improving the user journey and increasing content discovery.• Collaborating with the company Directors to develop the ‘Majenta’ brand, including the refresh of all design assets, re-branding products/services and re-drafting value propositions.• Overseeing content production; exposing information silos to support the sharing of technical content; developing internal processes to sustain content publication. • Developing written, audio and visual training materials for in-house and partner software.• Developing mobile Apps to increase customer engagement, including: scoping initial ideas, providing technical and aesthetic feedback and managing the iOS and Android approval processes.• Originating all digital and social media usage policies, legal disclaimers and best practice guidelines.• Auditing the marketing presence, channelling efforts into successful initiatives and harvesting-out those unsuccessful.• Artistic direction, execution and editing of video marketing within a variety of budgetary constraints.• Coordinating sponsorships, organising charity events and liaising with online and local media for coverage.• Interviewing; managing direct reports and supervising other project contributors; delegating and capacity planning.

Aug 2012 - Dec 2014

Account Manager

• Assisting clients in the preparation and execution of all aspects of their multi-channel marketing strategies.• Devising, scoping and coordinating new social media strategies for clients; optimising existing social media usage.• A proven track record of rapidly developing client accounts and increasing revenue.• Implementing and scenario testing project work including: data acquisition programmes, customer profiling/targeting, Content Management System construction and social media/mobile app integration.• Organising the back-end logistics of data management for all marketing channels; performance reporting.• Administering ad-hoc email broadcasts on behalf of clients; monitoring client activity for security threats.• Developing trusting client relationships, inducing opportunities to up-sell products/services and contract renewals.• Negotiating services costs, liaising with partners, processing orders/billing and competitor analysis.• Conducting client and internal training sessions, technically advising within sales pitches to develop solutions for prospective clients and attending trade shows and conferences to support sales teams generating new business.• Implementing service platforms and providing technical support to clients and interdepartmental colleagues.• I co-initiated, designed and implemented a formal recruitment and selection programme, for all departments.Prominent responsibilities also included managing email correspondence for England’s 2018 World Cup Bid and helping the Marketing team to develop media applications in preparation for eCircle’s annual conference.

Jun 2010 - Aug 2011

Bar/Restaurant Staff

Serving large functions of up to 300 guests, including notable visitors such as the UK Labour Party, the NHS, Nike and the FA (Football Association).

Apr 2007 - Aug 2009
Team & coworkers

Colleagues at Pocket Square

Other employees you can reach at pocketsquare.co.nz. View company contacts for 9 employees →

3 education records

Dan Seddon education

Publishing With E-Business, Information Science, First Class

Activities and Societies: Sole Course Representative on Information Science Department Staff/Student Committee • Departmental Ambassador •.

Foundation Degree, Art & Design Foundation Course

Activities and Societies: Course Representative

3 A-Levels (Grades Aab) And 10 Gcses (Grades A-C)

Finham Park Secondary School And 6Th Form
FAQ

Frequently asked questions about Dan Seddon

Quick answers generated from the profile data available on this page.

What company does Dan Seddon work for?

Dan Seddon works for Pocket Square.

What is Dan Seddon's role at Pocket Square?

Dan Seddon is listed as Operations, Business Optimisation and Improvement at Pocket Square.

What is Dan Seddon's email address?

AeroLeads has found 1 work email signal at @pocketsquare.co.nz for Dan Seddon at Pocket Square.

Where is Dan Seddon based?

Dan Seddon is based in New Zealand while working with Pocket Square.

What companies has Dan Seddon worked for?

Dan Seddon has worked for Pocket Square, Lucid, Daniel Seddon Consultancy Ltd, Jaguar Land Rover, and Majenta Plm.

Who are Dan Seddon's colleagues at Pocket Square?

Dan Seddon's colleagues at Pocket Square include Tim Mcfarlane, Xuyang Chen, Amy Wang, Jamie Sun, and Eben Hafkamp.

How can I contact Dan Seddon?

You can use AeroLeads to view verified contact signals for Dan Seddon at Pocket Square, including work email, phone, and LinkedIn data when available.

What schools did Dan Seddon attend?

Dan Seddon holds Publishing With E-Business, Information Science, First Class from Loughborough University.

What skills is Dan Seddon known for?

Dan Seddon is listed with skills including Email Marketing, Digital Marketing, Social Media Marketing, Social Media, Marketing, Online Marketing, Marketing Strategy, and Integrated Marketing.

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