Management of strategy marketing, retention and loyalty in the portfolio of individual high-income customers, expanding the customer lifecycle and portfolio profitability. I lead a team 16 professionals responsible for implementing global strategy tropicalizing the action-plan in accordance with customer needs and expectations in Brazil.

Strategy development to increase brand awareness and familiarity in Brazil. Responsible for leading and inspiring the marketing and communication 6 people team to understand the needs of each BU providing solutions and tools that have significant impacts for the Company. Notable Projects:o Creation and management of the Top Funnel campaign for life insurance and dental plans sold through the broker channel.o Development and deployment of digital strategy incorporating sites on Adobe, e-commerce and mobile application platforms, as well as implementing and managing social-media strategy for customer engagement and lead generation on LinkedIn, Facebook and Workplace. o MetLife re-branding process leader in Brazil, promoting visual-communication deployment at 29 offices; the entire sales tool kit for trade-marketing, transitional-communication and post sales team, service and HR communication, system and identity review, tone of voice and messages in all digital communication channels. o Storytelling development to increase brand awareness in diversity & inclusion areas, innovation and employer brand, also resulting in awards and public recognition.o Brand Strategy management, implementing post sales communication tool to engagement customers and support business strategy and partnerships.o Management of corporate communication to position the company and spokespeople (C-Level), build reputation and preventing crises.o Management of market-research into product trends and development as well as brand tracking.o Spokesperson management including media training, support for C-Level spokespeople along interviews with national and international major vehicles. o Spearheading RFP processes for choosing suppliers; brand management, media relation, digital marketing and social media, and management of the institutional-marketing budget. o Leader of the LGBT+ diversity and inclusion program whose goal was brand expansion and business generation in this market.

Development and management of corporate communication strategy in Brazil, promoting message alignment and strengthening the brand among the many deferent publics through development of press relations and press services, monitoring crises and managing spokesperson policies. Management of digital strategy including launching Company social-media channels and new corporate website, as well as managing sponsorships, events and internal communication as brand development tools in Brazil.Notable Projects:o Creation of the relationship program for brokers with awards and incentive programmas to the United States, Mexico, Spain, Greece, Argentina, Chile, and other destinations.o Planning and executing events such as sales conventions, MetLife activation in the World Cup, Carnival Box, and technical visits to Headquarters in New York.o Launch of digital brand strategy on Facebook.o Creation and deployment of spokesperson policy.o Management of press relation strategy.o Implementation of brand exposure through sponsorship from business associations and market partners such as Top of Mind.

Planning and execution marketing communication plan to access markets such as cosmetics / personal and home care, agribusiness and infrastructure. Management of market-relationship events, media relation, product-launch campaign; manage external vendos for promotional material development and brand management.Notable Projects:o Spearheading company strategy for participation in FCE Cosmetic, among other major trade fairs.o Development and deployment of the plan for relations with distributors, including entertainment tools, technical events and campaigns to increase sales.o Creation and launch of a solution portal for the Agricultural market.

Creation and development of cultural projects including conception, communication plan and accounting, discussion with partners on content and sponsorship, implementing campaigns and trade-marketing actions.

Organization of events for the sales team, medical congresses and market events such as CONARH; development of sales-support material, control and management of promotional material and support for the commercial team in implementing promotions actions at pharmacies and distributors of medication.