 Organized seasonal booking programs, collaborations, and specialty apparel collections for various professional sports clubs, leagues, distributors, and celebrities. Maintained an evolving knowledge of the fashion marketplace, current accounts, perspective consumers, and the competitive landscape to inform design strategy. Cultivated and formed strong relationships with key clients, athletes, and decision makers to create unique branded merchandise. Worked within established production timelines that incorporated numerous moving parts and extensive cross functional collaboration with team members and vendors. Contributed to the design and execution of graphics for "lifestyle" collaborations with various industry partners. Worked directly with clubs, players, and ownership to create unique retail items and experiences.

 Direct design strategy and execute client marketing initiatives that strengthen brand and consumer connections.  Produce identity packages, mood boards, creative solutions, and promotional materials for a diverse portfolio of accounts.  Analyze behavioral trends to craft proper messaging, determine market positioning, and develop campaigns that enhance visibility.  Deliver ideas and concepts that set clients apart from competitors and create a strong position for growth and recognition across various media channels.  Customized a retail line of pins, patches, postcards, and other specialty items sold in locally owned stores. Establish and revamp the client’s brand story by researching their current marketing strategies, customer profile, and market share to develop a strong sense of strengths, weaknesses, and opportunities to improve positioning.

 Coordinated the planning and execution of marketing directives to coincide with leadership and business operation’s long-term goals. Lead design direction and gave input on aligning extended brand health with business expectations. Collaborated with the social media team to generate comprehensive imagery, to support brand voice increase outreach and sales. Contributed to weekly marketing and business meetings to propel the success of the brands. Spearheaded the design direction and formulated a plan of execution to vastly improve our client and partner’s market outreach and profitability.

 Collaborate with the director of retail to initiate direction and conceptualize retail activations for sales opportunities within the stadium and team owned entities.  Design directly with current and former players and personnel, to create custom brand identities, logos, and textile designs.

 Created, implemented, and oversaw comprehensive advertising strategies that grew awareness, facilitated customer acquisition, promoted loyalty, and drove sales. Aligned brand communications with company initiatives and official corporate partners including: The Vegas Golden Knights, Henderson Silver Knights, Vegas Knight Hawks, NBA G-League Ignite (and other Foley Group Holdings), Las Vegas Aviators, The Big West Basketball Tournament, The Las Vegas Bowl, The Dollar Loan Center Arena, and more. Managed, drove, and optimized the digital presence by continually updating copy, landing pages, logos, graphics, and content. Built relationships and communicated at a high level with partners, internal and external stakeholders, marketing teams, and senior/executive leadership. Directed campaigns, PR, and promotions for the grand opening of Badlands Pawn. The Sioux Falls entertainment and retail destination was a 70,000 Sq, multi-million-dollar attraction including a radio station, foundry and mint, raceway, and concert venue that coordinated with major acts including KISS, Joan Jett, and many more. Coordinated the creation and installation of physical marketing initiatives across more than 40 stores and locations across 3 states.

 Organized seasonal booking programs, collaborations, and specialty headwear collections for various professional sports clubs, leagues, distributors, and celebrities. Maintained an evolving knowledge of the fashion marketplace, current accounts, perspective consumers, and the competitive landscape to inform design strategy. Cultivated and formed strong relationships with key clients, athletes, and decision makers to create unique branded merchandise. Contributed to the artistic process, execution, and delivery of headwear for major events including: The Super Bowl (NFL), The World Series (MLB), The World Cup (USA Soccer), The MLS Cup (MLS), and several other unique events. Worked within established production timelines that incorporated numerous moving parts and extensive cross functional collaboration with team members and vendors. Led the creative direction for Major League Soccer as the official headwear provider of the league. Coordinated with all departments to plan, execute, and deliver product for clubs and special events. Worked directly with clubs, players, and ownership to create unique retail items and experiences.

 Created, implemented, and oversaw comprehensive advertising strategies that grew awareness, facilitated customer acquisition, promoted loyalty, and drove sales. Aligned brand communications with company initiatives and official corporate partners including: The Vegas Golden Knights, Henderson Silver Knights, Vegas Knight Hawks, NBA G-League Ignite (and other Foley Group Holdings), Las Vegas Aviators, The Big West Basketball Tournament, The Las Vegas Bowl, The Dollar Loan Center Arena, and more. Managed, drove, and optimized the digital presence by continually updating copy, landing pages, logos, graphics, and content. Built relationships and communicated at a high level with partners, internal and external stakeholders, marketing teams, and senior/executive leadership. Directed campaigns, PR, and promotions for the grand opening of Badlands Pawn. The Sioux Falls entertainment and retail destination was a 70,000 Sq, multi-million-dollar attraction including a radio station, foundry and mint, raceway, and concert venue that coordinated with major acts including KISS, Joan Jett, and many more. Coordinated the creation and installation of physical marketing initiatives across more than 40 stores and locations across 3 states.

 Supervised the design direction and approach of product development and design execution. Coordinated with corporate entities, academic institutions, and athletic programs to meet their marketing goals and deadlines. Proposed and produced logos and decoration for professional organizations including: The Buffalo Sabres (NFL), Buffalo Bandits (NLL), and Rochester Americans (AHL). Managed, drove, and optimized the digital presence by continually updating copy, landing pages, logos, graphics, and content. Built relationships and communicated at a high level with partners, internal and external stakeholders, marketing teams, and senior/executive leadership. Spearheaded the progression and launch of the City Tees clothing brand that featured Buffalo-centric designs prior to the industry being a mainstream.

Intern: office help, creative participation