Cheng-Ying Shih Email & Phone Number

Livingston, New Jersey, United States

Livingston, New Jersey, United States

Hartford County, Connecticut, United States

• Helping University of Connecticut (UConn) student-athletes profit off of Name-Image-Likeness value• Drafted digital social media, paid advertising strategy for fundraising events• Produce post-event marketing content

West Lafayette, Indiana, United States

• Leveraging NIL (Name-Image-Likeness) value of Purdue Student-Athletes for charitable giving• Acting Marketing Director in Summer of 2023• Planned, Coordinated and Executed a Comprehensive Marketing Plan to launch the subscription model • Utilizing marketing channels including social media, paid advertising and email campaign to increase awareness• Designing marketing strategies based on existing web traffic analytics• Redesigned company website for search engine optimization (SEO) • Creating and managing social media content calendar across different platforms • Organizing social media “blitzes” with official Purdue Athletics accounts to raise awareness• Producing social media specialized content aimed to gain focus from social media users

West Lafayette, Indiana, United States

• Chick-fil-A Remarkable Futures Scholarship Recipient• Serving over 200 guests per day with Chick Fil’A’s Extra Mile Hospitality at all times• Operate cash register, take orders, and handle payments from guests• Direct appropriate items for each order • Stocking and preparing beverage, dessert, and condiments stations• Assisting other team members and ensuring smooth operations at all times

Austin, Texas, United States

• Produce content for Texas Gameday, the pregame, halftime and postgame shows• Create in-game content for the official Longhorn Network social media account• Facilitate documentary production• Assist production staff in preparing for live production needs• Logging interviews and press conferences

Taipei City, Taiwan

• Manage the official CPBL Twitter Account (@CPBL)• Oversaw international content and outreach to baseball fans worldwide• Employing Twitter Cards, Media Studio and Paid Advertising to maximize outreach• Create and produce content, such as instant highlights and bloopers, during CPBL games• Produce postgame recaps with English commentary after each CPBL game• Provide on-field coverage during the Taiwan Series• Communicate with Twitter managers from other teams to coordinate CPBL-related content• Averaged 300,000 engagements per month in 2020, 29x from previous season

Austin, Texas Area

• Assist sports directors and hosts with developing script content) • Cut VOs, packages and highlights for sports news show • Create graphics using Photoshop, such as full-screens and lower thirds• Provide on-air analysis of different sports, including women’s basketball and baseball• Coordinate Texas Women’s Basketball coverage for 2017/18 & 2018/19 season for TSTV • Provide coverage of live sporting events, including the 1st and 2nd round of the 2018 NCAA Women’s Basketball Tournament

Austin, Texas Area

• Produce and direct College Press Box, a weekly sports news show• Oversee a department of over 30 student journalists and volunteers

Austin, Texas Area

• Produce and direct College Crossfire, a live weekly sports debate show• Assist sports directors in overseeing a department of over 30 student journalists and volunteers

Austin, Texas Area

• Covered Texas High School Football games• Cut daily show elements, including highlights, VOs, SOTs, teases• Created feature packages

Austin, Texas Area

• Enforce regulations regarding identification of patrons• Assign courts from online reservation system and walk-ins• Perform custodial duties and maintenance• Assist Building Coordinators and other professional staff

Taipei City, Taiwan

Summer Intern at Flight International MarketingHelped writing project proposals Helped organizing major sporting events in Taiwan, for example: William Jones Cup Basketball Invitational

Beijing City, China

• Livestreamed “Asian-Pacific Athletic Conference” (APAC) tournaments when it was hosted by WAB • Directed, filmed and commentated various games including soccer, basketball, volleyball etc…• Helped younger members to familiarize with equipment

Masters, Marketing

Bachelor Of Arts - Ba, Plan Ii Major + Radio-Television-Film Major

Activities and Societies: Texas Student Television - Sports Director Taiwanese International Student Association UT Recsports Center.

High School Diploma, Ib Certificates

Activities and Societies: Tiger Sports Entertainment Network - Student co-leader, Varsity Baseball, Winning Streak - Student co-leader.