Daniel Silva Email & Phone Number

I play a pivotal role in driving significant traffic growth and improving online sales mapped on Shopify Plus. I implemented Peluva's strategic SEO and CRO initiatives by comprehensively analyzing its website, products, and target audience. This included optimizing on-page elements, enhancing technical SEO, and leveraging paid search campaigns. Through these efforts, I successfully improved Peluva Shoes organic search rankings, attracted highly qualified traffic, and ultimately increased conversion rates, contributing to the company's sustainable growth.

Miami, Fl, Us

• Developed high-level marketing strategies, aligning technical operations features and components with campaigns and programs with channel distributions, store acquisition, retention, media, products, and customer service. Oversaw Shopify implementations and SEO. Developed a robust footprint in Google search mapping the physical business inside the Shopify ecosystem, creating sustainable growth in customer acquisition and subscription programs. • Developed the eCommerce team, driving best practices working with the platform and focusing on execution and campaign optimization. For leadership, analyzed data metrics all conversions point presenting insights reports with results and next steps (short, mid, and long term). Led a high-performing cross-functional eCommerce team.

Ottawa, On, Ca

• Provided customized advice for retailers on their eCommerce business evolution. Store setup, SEO, channel implementation, online reputation, traffic acquisition, client retention, and journey conversions. Applied digital marketing best practices to enhance eCommerce conversions and growth. Utilized email marketing automation, business intelligence, social media, marketplace (Amazon &eBay), and POS integration (physical store), providing a full circle (end to end) eCommerce and consulting services.

Doral, Fl, Us

Managed Shopify E-commerce admin, including Optimizing all product listings and product copy and enhancing product page content for Shopify Plus. Created product listings connected to multiple channels, including Facebook/Instagram, Google Shopping & Amazon. Oversaw active/inactive products list, pricing/discounts, in-stock, locations, variants, and product details.Updated and maintained homepage content, navigation, landing pages, collection, and overviewed the Store conversion rate. Monat Gear a Shopify Plus new store development (outsourcing management, template redesign, data migration, Shopify set- up and custom integration). Design and optimization the store front (navigation, products display, shopping cart, and content strategy).

Lincolnshire, Il, Us

As part of the NALAl Demand Center I was responsible for:• Web Site responsive roll-out and translation process Zebra.com• Focused on digital marketing, horizontal campaigns and product strategists creating and executing campaign plans designed to generate demand.• Managed the creation and deployment of campaign assets including e-mail, digital, marketing tactics, among others.• I acted as demand creation expert for the website facing LATAM, including monitoring of tactical performance, market trends, industry best practices to drive strategic insights and optimization. • Coordination of all Demand Generation practices on Zebra.com LATAM site (Pull and Push) Campaigns implementation, and programs for verticals, working closely with Global and intra-regional counterparts.• Implementing PPC programs: Strategy, Optimization as well LATAM Social Media programs• I have developed a depth knowledge on key marketing tools as Eloqua, GamePlan, Translations tools, Tableau, SFDC, Digital Assets Manager tool (DAM), Adobe Experience Manager. • I gained best practices for demand creation and acceleration including, understanding of contact and data management, lead management, revenue performance management.• Campaign creation, creative direction, and/or agency coordination.• Developed 10 regional campaigns creation and strategic implementation of multi-touch/ multi-phase campaigns in supporting products & solutions.

Doral, Fl, Us

• Mainly managed all technical and Digital Content aspects for two retail sites: http://www.vanns.com and http://zenbuy.com• Implementing Omniture Site Catalyst tracking system for online conversions, increasing visibility of the shopper’s, execute trends analysis on Product Pages and optimizing User experience (UI / UX). • Boosting the revenue by Q2 negotiating Paid Search (SEM) advertising campaigns with Yahoo, and Google, Worked with Amazon Marketplace to implement stores and product catalog using Seller Central Analytics, Tag manager & Reporting tool. Google tag manager implementation, Segments, triggers and rules content dimensions. • Created an organic listing and wrote content optimization requirements document, based on analytics, using Amazon retail analytics toolkit, to improving visibility, descriptions, and product catalog structure to increase discoverability of ribbons and reviews. • Mapped Microsoft Dynamics platform to create custom reports across the e-commerce network with visibility to other business units as store inventory, warehouse, internal buyers, shoppers, delivery track and internet security.• Performed security architectural tools comparability to optimized customer services and customer's satisfaction analysis for UX at the shopping cart (retention)

Miami, Florida, Us

Management of corporate website and landing pages (Content writing, posting and updating content, CMS management and wordpress)SEO/SEM, Mobile Marketing and Online AnalyticDigital Marketing Strategy – ROICorporate Social Media Management (FB, twitter and LinkedIn)Online Advertising (Keyword research, ad management using Google AdWords, Yahoo/Bing, or other PPC)Email Marketing and Communications (Copywriting assistance, coding (HTML/CSS), list pulls)CRM Sales Force (Segmentation, reporting, data quality, list imports, etc) Marketo Tool trained

Redmond, Washington, Us

Collaborate and support the Customer Services Online and Consumer Experience in regional projects to design, develop and implement process and projects (involving on board, training and programs design) that support business objectives. Deploy programs to Customer Service Representatives with the information they need to support customers. Proactively assess and refine consumer and online programs incorporating feedback from the Business Groups. Online Content Maintenance Process & Web usage Managing and tracking available online content in LATAM Contact Us Portal.Work with internal and external stakeholders to promptly resolve/troubleshoot any issues that may arise.Support online projects as needed, to track successful implementation and reports.Extract data from different sources Webtrends and reporting technologies to gather analysis on Contact Us Web site traffic and growth. Including customer usage/behavior.Drive Contact Us and Support.Microsoft.com changes to maximize the customer experience.

Ciudad De México, Cdmx, Mx

Owning the Marketing Result Project, developing, launching, commercialization and training I participated in the new SeccionAmarillaUS.com portal redesign, relevant content, search engine optimization, User experience and functionalities.SEM/SEO on page, relevant content, traffic analytics and reporting New Product Developing (Social Cupon) Business Requirement Documents Smart Ad Server Manage and Reporting,Media buying, strategies and planning Ad Networks Management

Tokyo, Jp

Brand development, Regional Product Mini sites content and funtionalities, Brand Campaigns, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems. Analitics (omniture) Tags, codes, reporting Manage agency daily developing work, brief, etc.

Miami, Florida, Us

As a Senior Client Partner for Melia Sol Corporation my primary responsibilities is select, and buy new media/publishers. Media buying, sign insertion orders and agreements for display advertisingPlacements optimization and creative production and rotation Ad server (Meda Plex) reports, analysis site overlapping and site performanceI had increment 5% of the total revenue expected by the first quarter of the year.The Corporate ROI increase from $2.50 to $7.89 using 100% vertical channels on travel.I had maximized publisher channels and optimized placements to convert 30% more over the same period last year. Budget reconciliation, money reallocation and account management Ownership of 3million annual budget to spend on eight different brands campaigns on direct response business model using a booking engine as a tool to measured conversions.

Ciudad Autónoma De Buenos Aires, Buenos Aires, Ar

I worked defining strategies, developing, and executing many web base marketing plans for Fortune 500 clients during the last 4 years for US and Latin America Markets. I brought effective web solutions for many brands and web products guaranteeing the campaign’s success.

Bachelor Of Applied Science - Basc, Computer And Information Sciences And Support Services

Bs, Internet Marketing & Advertising