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Engineering leader with 15+ years of total experience of proven leadership and software development in the video games industry, working with over 20 released titles for PC, Xbox, PlayStation, Switch, and Mobile. Utilizing agile methodologies, spearheaded strategies to improve product delivery efficiency by over 50%, reduce costs by up to 40% and identifying and improving performance issues of back-end systems by more than 10x.Experienced in managing teams working on large multi-million-dollar projects, guiding best practices, fostering cross-functional collaboration and mentoring high-performing teams to deliver exceptional results, with a goal of delivering for high-performance focused and large scale projects.With a background in games and online advertising, and I am passionate about solving complex at-scale problems, reducing risk by automating complex processes, and working with product development to effectively plan product roadmaps and feature development within time and financial budgets.My goal is to grow talented engineering teams, and to improve velocity of their development lifecycle to hit roadmap targets and meet the financial goals of the products they build.
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Director Of EngineeringGripleCalifornia, United States
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Associate Technical DirectorElectronic Arts (Ea) Jun 2021 - Apr 2024Redwood City, Ca, UsReporting to the Technical Director as part of EA Mobile/Glu Mobile, mentored and supported 2 teams totaling 11 full-stack, PHP, and Kotlin software engineers responsible for Covet Fashion (CF) and an unreleased mobile game with a focus on improving code quality and velocity.Collaborated with with leadership and other stakeholders to scope and plan game updates and milestone features to deliver each month, including regular season launches, to a 100 million+ customer base.Worked with product teams to evaluate updates and new feature requests, and provide technical guidance, roadmap planning, and plan the supporting technical documentation.Lead the CI/CD processes, deliver on updates and new features, cost-savings and back-end improvement projects; often working with other teams to perform additional cleanups, upgrades, and service migrations.Greatly improved the Unity client and API server build times by overhauling the CI/CD build and release pipelines, reducing build times by 50-60%.Reduce database usage costs by coordinating with multiple teams to identify and prune stale data, and migrate to cost-effective nodes, reducing monthly database costs by 40%.Implemented proactive performance and service metrics monitoring solutions and triage all emergent and live issues.Ensured compliance with EA security, legal (GDPR, CCPA) and partner agreements (Facebook, Apple, Google) for CF and T&T by leveraging domain expertise and coordinating with other internal teamsFor Covet Fashion (CF) FY23 top-line features delivered that improved player experience and contributed to our financial goals:Regular season launchesFashion Pass/Battle Pass systemWeb StoreEA Digital Platform integrations (EA ID, Chat)Item rarities/"Gem Levels"Asia/Pacific LocalizationInactive account archival -
Associate Technical DirectorGlu Mobile Jun 2021 - Apr 2024San Francisco, Ca, Us -
Engineering ManagerPerfect World Entertainment Feb 2017 - May 2021San Francisco Bay Area, UsReporting to the Director of Engineering, led the web platform development team responsible for all API and billing systems, internal APIs, Arc Games account management, and all game marketing websites. This team was responsible for launching and maintaining over 15 public-facing websites and their supporting systems for games including Star Trek Online, Dungeons & Dragons Neverwinter, Remnant, Magic: Legends, Torchight 3, Gigantic, and multiple MMORPGs.Architected the Perfect World/Arc Games OAuth service and all related APIs and backend systems used for authentication on all Arc Games and Perfect World NA websites. This system is compliant with the OAuth 2 + PKCE + JWT specs and is intended to enhance security and simplify/consolidate all login flows that use an Arc account for both first-party properties and third-party partners.Led the design and implementation of the Arc DRM Key and authorization system to greatly improve performance over the legacy system for creating and redeeming codes in large-scale (1M+) distributions.Led the development of the friend referral system used for promotions in multiple game titles including Gigantic and Neverwinter.Led the transition of multiple development teams to a centralized Git SCM, and performed all GitLab administration and maintenance until handing off to operations team.Developed the modernized CI/CD deployment pipeline for multiple teams, including automation tools and dashboards for QA, automated release notes, and automated rollback support.Collaborated with Twitch to lead the publishing-side integration as one of the first Twitch Prime Gaming partners.In this role I worked with both internal development teams and with partner teams at:Perfect World (China) 完美世界Cryptic StudiosGunfire GamesMotigaTuque GamesEchtra GamesUnknown Worlds EntertainmentHardsuit Labs (formerly Zombie Studios) -
Software EngineerPerfect World Entertainment Aug 2014 - Feb 2017San Francisco Bay Area, UsReporting to the Engineering Manager, Web generalist building and maintaining Arc Games' back-end billing and other API systems, source control management, and automatic web deployment for Perfect World games, Cryptic games, and the Arc Games platform.Led several efficiency improvements to the development and release cycle forarcgames.com, billing systems, and partner APIs resulting in reduced QA failures.Bug fixing, new payment gateway integration, and back-end billing system integrations.Neverwinter (PC, XBOX, PS4)Star Trek Online (PC, XBOX, PS4)Remnant (PC, XBOX, PS4)Torchlight Frontiers/Torchlight 3 (PC)Magic: Legends (PC)Subnautica (PC)Blacklight Retribution (PC)Perfect World InternationalForsaken WorldPrime WorldSwordsman OnlineChampions OnlineGiganticLivelock
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Software Engineering ConsultantFreelance Oct 2009 - Oct 2015Provided consultation and contract services at various times between FT roles• Develop interactive web applications and Content Management Systems (CMS)• Contracted to designed and develop server applications and databases for various projects including work for a tournament site for Tripwire Interactive• Develop a server provisioning web portal for a private game server hosting company
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Software EngineerChitika, Inc. Feb 2012 - Jul 2014Needham Heights, Massachusetts, UsChitika was the web's second-largest contextual advertising agency (behind Google AdSense)I was the Lead developer for Chitika's internal internal data visualization tools and monitors, external data trackers, and control panel systems.Designed, planned, and implemented the migration of the customer portal from a 10+ year old PHP framework to support new planned features and reduce time to delivery.Modernized the public corporate website by migrating to a Drupal-based CMS.Designed and implemented an automated quality assurance framework with Selenium Java and PhantomJS JavaScript to flag potential issues with ad placements or simulate experiments on live websites.Developed an improved advertising display processes for text-based advertisements that greatly improved their visual appeal and performance, and reduced operating costs.Supported business development and marketing teams by implementing visualization web pages, which commonly appeared in tech news outlets. -
Associate Web DeveloperTurbine Oct 2011 - Dec 2011Needham, Massachusetts, UsProvided content updates for LOTRO, DDO, and other WB Games websites, and fixed bugs for community websites.Lord of the Rings OnlineDungeons and Dragons OnlineAsheron's CallBatman Arkham CityBatman: Gotham City Imposters -
Technical ManagerGeek Housecalls 2009 - 2010Managed company website and intranet, managed software library, performed all extended data recovery efforts for customers, and organized the carry-in service center.
Daniel Smallwood Skills
Daniel Smallwood Education Details
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New England Institute Of TechnologyGame Design & Simulation Programming
Frequently Asked Questions about Daniel Smallwood
What company does Daniel Smallwood work for?
Daniel Smallwood works for Griple
What is Daniel Smallwood's role at the current company?
Daniel Smallwood's current role is Director of Engineering.
What is Daniel Smallwood's email address?
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What is Daniel Smallwood's direct phone number?
Daniel Smallwood's direct phone number is +140130*****
What schools did Daniel Smallwood attend?
Daniel Smallwood attended New England Institute Of Technology.
What are some of Daniel Smallwood's interests?
Daniel Smallwood has interest in Traveling, Programming, Engineering, Computer Games.
What skills is Daniel Smallwood known for?
Daniel Smallwood has skills like Mysql, Jquery, Php, Apache, Sql, Html 5, Linux, C++, Microsoft Sql Server, Web Development, Perl, Java.
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