As the Lead Product Designer at Pricepally, I am currently leading the comprehensive redesign of our digital ecosystem, enhancing user experiences across multiple platforms including the web based shopping platform and the mobile application . My role encompassed:- Website Redesign: I am revitalizing the company’s website, improving usability and visual appeal to drive higher customer engagement and conversion rates.- Mobile App Overhaul: I spearheading the mobile app redesign, focusing on user-centric design principles to deliver a seamless shopping experience on the go.- Operations App: Currently transforming the operations app, streamlining processes and boosting efficiency for our internal teams.- Inventory App: Revamping the inventory app, ensuring accurate stock management and real-time tracking for better operational control.- Admin Dashboard: Redesigning the admin dashboard, enhancing data visibility and decision-making capabilities for our management team.Through these efforts, I am helping Pricepally achieve a more cohesive, intuitive, and efficient digital presence, driving both customer satisfaction and operational excellence.

At FreshPass, I spearhead a pivotal role in shaping the user experience and interface of our innovative software solutions tailored for barbershops. FreshPass offers barbers intuitive tools to manage their clientele efficiently and boost their income through a robust subscription model. Additionally, we provide an app that allows clients to seamlessly find, subscribe to, and schedule appointments with their preferred barbers.My responsibilities include:-User Experience Design: Crafting intuitive and engaging user interfaces for our barber management console, ensuring ease of use and maximizing efficiency for our users.- Client App Development: Designing and optimizing the client-facing app, allowing customers to easily search for barbers, subscribe to their services, and schedule haircuts with minimal effort.- Collaboration: Working closely with cross-functional teams including developers, marketers, and sales to ensure cohesive product development and a unified brand experience.- Research and Testing: Conducting user research, usability testing, and gathering feedback to continuously improve the product and meet the evolving needs of barbers and their clients.- Prototyping: Creating detailed prototypes and wireframes to communicate design ideas and workflows effectively to stakeholders and the development team.- Brand Consistency: Ensuring that all design elements align with FreshPass’s brand identity, creating a consistent and professional look and feel across all platforms.Through my work at FreshPass, I contribute to enhancing the operational capabilities of barbershops and enriching the customer experience, driving both user satisfaction and business growth.

At Authenticode, I leverage my skills in user experience (UX) and user interface (UI) design to craft innovative and intuitive digital solutions for a diverse range of clients. My responsibilities span the entire design process, from initial concept to final implementation, ensuring that each product not only meets but exceeds client expectations. Key responsibilities include:User Research & Analysis: Conducted in-depth user research and usability testing to inform design decisions, ensuring products are user-centric and aligned with client goals.Wireframing & Prototyping: Developed detailed wireframes, interactive prototypes, and user flows using tools like Figma, Sketch, and Adobe XD, facilitating clear communication of design concepts to clients and development teams.UI Design: Created visually compelling and consistent UI designs that adhere to brand guidelines while enhancing user engagement and satisfaction.Collaboration with Cross-Functional Teams: Worked closely with developers, project managers, and stakeholders to align design vision with technical feasibility and project objectives, ensuring seamless integration of design and functionality.Client Interaction: Engaged directly with clients to gather requirements, present design solutions, and iterate based on feedback, fostering strong relationships and ensuring client satisfaction.Agile & Lean Methodologies: Integrated Agile and Lean UX methodologies into the design process, promoting iterative development and continuous improvement.Design Systems & Guidelines: Developed and maintained comprehensive design systems and style guides, ensuring consistency across multiple products and platforms.Mentorship & Leadership: Provided guidance and mentorship to junior designers, fostering a collaborative and growth-oriented team environment.