Sobin Daniel Email & Phone Number

Dubai, Ae

Kuwait, Kuwait, Kw

Head of Marketing at Blink, a prominent E-commerce brand with a significant presence in the MENA region, including the United Arab Emirates, Kuwait, Qatar, and Saudi Arabia.Responsible for shaping and executing comprehensive marketing strategies to drive growth, engagement, and retention for both our E-commerce platform and retail stores.Lead a dynamic and passionate marketing team in a multi-faceted role that includes performance marketing, affiliate partnerships, influencer collaborations, CRM, and more.Continuously optimize conversion rates and foster exceptional customer lifecycle experiences to enhance customer satisfaction and loyalty.Leverage data analytics to make data-driven decisions, monitor key performance indicators, and adapt strategies for optimal performance.Proudly manage and market our in-house brands, Twisted Mind and Game On, to deliver unique and quality products to our customers.Committed to innovation, customer-centricity, and creating memorable experiences in the ever-evolving landscape of E-commerce in the MENA region.

Dubai, Dubai, Ae

1. Lead the development of a strategy to drive revenue growth and increase the user base of the company, working closely with cross-functional teams and continuously collaborating to improve the company's product2. Identify and scale acquisition channels that have the best ROI, and establish integrations and partnerships with key partners to expand the company's reach and acquire new customers3. Analyse the conversion funnel and work with the team to implement strategies to optimize it4. Provide market research, insights, and go-to-market strategies to regional teams and develop A/B testing frameworks and evaluation criteria to understand the impact of marketing activities5. Catalog ongoing learnings and create internal benchmarks and campaign playbooks to be leveraged across different brands and categories6. Manage the design and content team and oversee inbound and outbound communication7. Oversee offline campaigns, such as those on radio and with influencers, with the help of agencies8. Effectively manage and mentor a team of marketing professionals, setting goals, providing feedback and support, and overseeing their development

Ras Al Khaimah, Rak, Ae

1. Developing and implementing a marketing strategy that aligns with the company's overall business goals and objectives. This may involve conducting market research to understand customer needs and preferences, as well as identifying new opportunities for growth.2. Managing the marketing budget and allocating resources effectively to ensure that marketing efforts are cost-effective and yield the desired results.3. Overseeing the development and execution of marketing campaigns, including both traditional and digital marketing tactics, such as email marketing, social media marketing, and search engine optimization (SEO).4. Managing the company's website and social media presence, including creating and publishing content, responding to customer inquiries, and analyzing data to measure the effectiveness of marketing efforts.5. Building and maintaining relationships with key stakeholders, such as customers, suppliers, and industry partners. This may involve attending industry events and trade shows, as well as networking with potential partners.6. Collaborating with other departments, such as sales and customer service, to ensure that marketing efforts are aligned with overall business goals and that customer needs are being met.7. Managing and mentoring a team of marketing professionals, including setting goals, providing feedback and support, and overseeing the development of team members.

1. Setting the technical vision and strategy for the company, aligning it with the business objectives and ensuring that it is executed effectively.2. Managing the overall technology & Marketing budget and resources, including staffing and vendor relationships.3. Setting clear, measurable goals and objectives for growth and developing a plan to achieve them.4. Using data and analytics to understand customer behaviour and identify opportunities for growth.5. Testing and experimenting with various marketing tactics to determine what works best for your target audience.6. Implementing and optimizing marketing campaigns across various channels (e.g. social media, email, paid advertising) to drive traffic, engagement, and conversions.7. Collaborating with cross-functional teams (e.g. product, engineering, sales) to ensure all efforts are aligned towards achieving growth goals.8. Continuously measuring and analysing results to identify areas for improvement and make data-driven decisions.9. Staying up-to-date with industry trends and best practices in growth marketing.10. Identifying and leveraging partnerships and other growth opportunities to expand the reach of the business or product.

• Plan and Drive Digital Marketing Strategy.• Devise & implement groups Digital & Mobile strategy. Lead development of major Digital properties, CMS/E-commerce platforms, Mobile apps & Social Media initiatives; in a fast-paced & multi-cultural environment.• Achieved significant cost savings with an effective Cloud Strategy, achieving higher availability, performance & user experience for Enterprise Applications & Digital properties; in partnership with the vendors like Rackspace, AWS, Lime Light & others.• Successfully led business process re-engineering & change management, to gain efficiencies of scale and increase staff productivity.• Instrumental in team development, recruitment, mentoring & career planning of a team with diverse expertise and efficiently collaborated with local as well as remote teams & outsourcing companies on various digital/mobile initiatives.

Dubai, United Arab Emirates, Ae

Social Media Specialist, Web Application, Mobile Application, Domain & Hosting Service,Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy.

Experience in the areas of testing, requirement analysis, client coordination, implementation, and managing teams and UAT

Writing test case and executing it, manual testing of the Web application, Documentation of the project, Automation with QTP, UI testing.

Austin, Texas, Us

Uploading content on Airtel portal, vodafone portal creating documentation for content that are uploaded

Bachelor'S Degree, Computers

Education record