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I am a seasoned marketing leader with over 15 years of experience in the industry. My journey has led me to new horizons, and I'm excited to share that I am currently leading the entire group, which comprises WB Technologies, Gaming Distribution the retail division, e-commerce operations, the logistics arm, and our in-house brands GameOn and Twisted Minds.In my role as the head of this diverse and dynamic group, I am responsible for shaping the overarching marketing and business strategy that spans various sectors and markets. We are committed to innovation and excellence, and our operations extend across multiple regions, including Kuwait, the UAE, KSA, Qatar, Turkey, and Europe.Established in 2010, our group's retail division operates more than 10 retail showrooms in the region, specializing in electronics and distributor business globally. Our e-commerce marketplace platform, Blink, is at the forefront of our mission to provide cutting-edge solutions to our customers in the MENA region through blinktrends.com and blink.com.kw.In addition to our core retail and e-commerce operations, we take pride in our in-house brands, GameOn and Twisted Minds, which have garnered a strong following and reputation in the market.Our commitment to customer value extends to our e-commerce operations, where we leverage data-driven marketing strategies to drive revenue growth, expand user bases, and optimize the customer experience. I collaborate with cross-functional teams and external partners to enhance our e-commerce offerings, extend our reach, and maintain our dedication to customer satisfaction.My areas of expertise encompass digital campaigns, Facebook ads, marketing communications, lifecycle marketing, data analytics, and A/B testing.I am dedicated to leading our group towards new heights of success, not only in retail but also in e-commerce and the wider ecosystem we have built. I am committed to staying at the forefront of the ever-evolving digital marketing landscape and contributing to the ongoing success of our group across all its diverse and dynamic divisions.
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Head Of MarketingBlink GroupDubai, Ae -
Head Of MarketingBlink Group Sep 2023 - PresentKuwait, Kuwait, KwHead of Marketing at Blink, a prominent E-commerce brand with a significant presence in the MENA region, including the United Arab Emirates, Kuwait, Qatar, and Saudi Arabia.Responsible for shaping and executing comprehensive marketing strategies to drive growth, engagement, and retention for both our E-commerce platform and retail stores.Lead a dynamic and passionate marketing team in a multi-faceted role that includes performance marketing, affiliate partnerships, influencer collaborations, CRM, and more.Continuously optimize conversion rates and foster exceptional customer lifecycle experiences to enhance customer satisfaction and loyalty.Leverage data analytics to make data-driven decisions, monitor key performance indicators, and adapt strategies for optimal performance.Proudly manage and market our in-house brands, Twisted Mind and Game On, to deliver unique and quality products to our customers.Committed to innovation, customer-centricity, and creating memorable experiences in the ever-evolving landscape of E-commerce in the MENA region. -
Head Of DigitalCartlow Jun 2019 - Sep 2023Dubai, Dubai, Ae1. Lead the development of a strategy to drive revenue growth and increase the user base of the company, working closely with cross-functional teams and continuously collaborating to improve the company's product2. Identify and scale acquisition channels that have the best ROI, and establish integrations and partnerships with key partners to expand the company's reach and acquire new customers3. Analyse the conversion funnel and work with the team to implement strategies to optimize it4. Provide market research, insights, and go-to-market strategies to regional teams and develop A/B testing frameworks and evaluation criteria to understand the impact of marketing activities5. Catalog ongoing learnings and create internal benchmarks and campaign playbooks to be leveraged across different brands and categories6. Manage the design and content team and oversee inbound and outbound communication7. Oversee offline campaigns, such as those on radio and with influencers, with the help of agencies8. Effectively manage and mentor a team of marketing professionals, setting goals, providing feedback and support, and overseeing their development -
Marketing DirectorUtico Fzc Apr 2018 - May 2019Ras Al Khaimah, Rak, Ae1. Developing and implementing a marketing strategy that aligns with the company's overall business goals and objectives. This may involve conducting market research to understand customer needs and preferences, as well as identifying new opportunities for growth.2. Managing the marketing budget and allocating resources effectively to ensure that marketing efforts are cost-effective and yield the desired results.3. Overseeing the development and execution of marketing campaigns, including both traditional and digital marketing tactics, such as email marketing, social media marketing, and search engine optimization (SEO).4. Managing the company's website and social media presence, including creating and publishing content, responding to customer inquiries, and analyzing data to measure the effectiveness of marketing efforts.5. Building and maintaining relationships with key stakeholders, such as customers, suppliers, and industry partners. This may involve attending industry events and trade shows, as well as networking with potential partners.6. Collaborating with other departments, such as sales and customer service, to ensure that marketing efforts are aligned with overall business goals and that customer needs are being met.7. Managing and mentoring a team of marketing professionals, including setting goals, providing feedback and support, and overseeing the development of team members. -
Digital Marketing ManagerDropixel Interactive Agency Jan 2014 - Apr 20181. Setting the technical vision and strategy for the company, aligning it with the business objectives and ensuring that it is executed effectively.2. Managing the overall technology & Marketing budget and resources, including staffing and vendor relationships.3. Setting clear, measurable goals and objectives for growth and developing a plan to achieve them.4. Using data and analytics to understand customer behaviour and identify opportunities for growth.5. Testing and experimenting with various marketing tactics to determine what works best for your target audience.6. Implementing and optimizing marketing campaigns across various channels (e.g. social media, email, paid advertising) to drive traffic, engagement, and conversions.7. Collaborating with cross-functional teams (e.g. product, engineering, sales) to ensure all efforts are aligned towards achieving growth goals.8. Continuously measuring and analysing results to identify areas for improvement and make data-driven decisions.9. Staying up-to-date with industry trends and best practices in growth marketing.10. Identifying and leveraging partnerships and other growth opportunities to expand the reach of the business or product. -
Digital SpecialistDropixel Interactive Agency Jan 2013 - Dec 2013• Plan and Drive Digital Marketing Strategy.• Devise & implement groups Digital & Mobile strategy. Lead development of major Digital properties, CMS/E-commerce platforms, Mobile apps & Social Media initiatives; in a fast-paced & multi-cultural environment.• Achieved significant cost savings with an effective Cloud Strategy, achieving higher availability, performance & user experience for Enterprise Applications & Digital properties; in partnership with the vendors like Rackspace, AWS, Lime Light & others.• Successfully led business process re-engineering & change management, to gain efficiencies of scale and increase staff productivity.• Instrumental in team development, recruitment, mentoring & career planning of a team with diverse expertise and efficiently collaborated with local as well as remote teams & outsourcing companies on various digital/mobile initiatives.
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Project CoordinatorEvox Media Apr 2012 - Jan 2013Dubai, United Arab Emirates, AeSocial Media Specialist, Web Application, Mobile Application, Domain & Hosting Service,Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy. -
Sr. Quality Assurance EngineerRaw Engineering Aug 2011 - Apr 2012Experience in the areas of testing, requirement analysis, client coordination, implementation, and managing teams and UAT
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Quality Assurance EngineerRaw Engineering Sep 2009 - Aug 2011Writing test case and executing it, manual testing of the Web application, Documentation of the project, Automation with QTP, UI testing.
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Content UploaderLogia Group Jun 2009 - Aug 2009Austin, Texas, UsUploading content on Airtel portal, vodafone portal creating documentation for content that are uploaded
Sobin Daniel Skills
Sobin Daniel Education Details
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University Of MumbaiComputers -
John Xxiii High School
Frequently Asked Questions about Sobin Daniel
What company does Sobin Daniel work for?
Sobin Daniel works for Blink Group
What is Sobin Daniel's role at the current company?
Sobin Daniel's current role is Head of Marketing.
What is Sobin Daniel's email address?
Sobin Daniel's email address is da****@****ail.com
What is Sobin Daniel's direct phone number?
Sobin Daniel's direct phone number is +9197308*****
What schools did Sobin Daniel attend?
Sobin Daniel attended University Of Mumbai, John Xxiii High School.
What are some of Sobin Daniel's interests?
Sobin Daniel has interest in New Technology, Quality Control, Usability Research.
What skills is Sobin Daniel known for?
Sobin Daniel has skills like User Acceptance Testing, Manual Testing, Web Applications, Javascript, Mobile Applications, Regression Testing, Software Quality Assurance, Test Cases, Requirements Analysis, Sql, Integration, Team Management.
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