Senior Digital Communications Manager
Zurich, Switzerland
Platform Owner Display and Video- Product Ownership DV360- Display and video strategy programmatic & direct placement- Publisher relations and PMP negotiationsEnd-to-End Digital Campaigning- Planning, executing and analyzing digital B2C campaigns for performance and branding across paid channels in close cooperation with product marketing, creative and IT- Consulting stakeholders on digital marketing strategy- Google Ads (SEA, Discovery, Local Campaigns)- Social Media (FB/IG, Twitter, TikTok, Snapchat)- Display and Video (Programmatic – DV360, IO)SEO-SEA Harmonization- Working closely with the SEO team to find and exploit synergies between paid and organic search