Resort level luxury hospitality leader offering a complete experience in health and fitness across 23 locations with 60k members.Develop and lead strategic revenue-generating initiatives for the West Coast to increase sales productivity and effectiveness.Hire, train and manage a sales team of 30+ associates.Drove record-breaking annual sales for membership revenue, including growth of 150% in a five year window.Streamline processes, reduce inefficiencies and manage budgets/reporting, exceeding target revenue goals.

Founded and developed a high end fitness studio focused on gamifying the fitness experience.Secured large-scale investors and a Fortune 500 client base, growing annual revenue to nearly seven figures within two years.Established partnerships with a variety of small to large companies, creating incentive programs resulting in reduced healthcare costs.

Developed flagship location into a multimillion-dollar facility and drove record level membership sales surpassing target goals by 125%.Key member of original sales team that generated >$13M in sales and annual revenue for 40K square foot flagship with 5K members.Exceeded target member capacity objective and set multiple revenue-generating sales records, including monthly and annual record for personal training and new memberships.

Spearheaded restructuring of the personal training department doubling revenue within one year.Exceeded target member capacity objective and set multiple revenue-generating sales records.