Daniel has worked as a creative for over 15 years. Currently freelancing after almost 7 years at M.J.Bale, Australian menswear brand, where he has created some compelling story-lead campaigns with great success, whilst growing a team of talented creatives to truly bring the brand to life. Before his current role, Daniel worked for 6 years as a graphic designer for BlueGum Graphics, a design and print studio, where he honed his skills in branding and design, also learning the printing process by hand.When Daniel’s not directing a shoot or designing an ad, you can find him creating and releasing music as ‘Low Beams’ or surfing Sydney’s beaches on the weekends.