Just in case you didn’t already know, before beginning in advertising as a Copywriter I actually set out to be a journalist, studying both in Sydney and in the acclaimed J-School program at the University of Missouri. But the thrill of chasing a story was superseded by my love for creating them. Skip forward to now and for the last 16 years I’ve used storytelling to weave narrative through the facts, figures, goals, and brands of the businesses I’ve worked on. In doing so, I’ve helped build and launch brand platforms as diverse as Tourism Australia, BIG W, Stella Artois, Panadol, Dunkin’ Donuts and Volvo. Now I've built a brand of my own, Monobrow, an independent creative consultancy with a knack for storytelling. We're an award-winning team of creatives and strategists who help brands across regional and metro Australia connect with their audiences through stories.Along the way I’ve received recognition at the likes of Cannes, LIA, AWARD, ADMA, DMA and Caples; represented Australia on The One Show’s Radio & Audio Jury; presented on the state of creativity at the IAB Business Summit; and mentored the industry’s future talent at AWARD School.