Creative Director
CurrentAs the Creative Director, I lead a diverse team of designers, copywriters, and web developers, overseeing content development and website revisions. I am responsible for documenting brand guidelines and driving product feature improvements. My major accomplishments include a comprehensive overhaul of the brand guidelines and a complete revision of the website’s content and aesthetics. I continually drive updates to the product platform to reduce churn and enhance usability. My role focuses on fostering collaboration within the team and across Tovuti departments to ensure creative efforts align with organizational goals.