Daniel C. Email & Phone Number

Norwich, Gb

Norwich, England, United Kingdom

Promoted to Head of Media in May 2017, which was changed to Associate Director in May 2018 after YouGov completed its 100% takeover of SMG Insight.I now have visibility on the entirety of the Media reporting department’s output. This is through reporting internally on the number of reports produced and resource taken to complete deliverables, as well as implementing wider quality control and efficiency processes.Furthermore, I have continued to maintain relationships with… Show more Promoted to Head of Media in May 2017, which was changed to Associate Director in May 2018 after YouGov completed its 100% takeover of SMG Insight.I now have visibility on the entirety of the Media reporting department’s output. This is through reporting internally on the number of reports produced and resource taken to complete deliverables, as well as implementing wider quality control and efficiency processes.Furthermore, I have continued to maintain relationships with existing clients, along with taking on a prominent role working on new clients such as the EFL, All England Lawn Tennis Club, Red Bull Air Race and SNTV. The entire team of over ten Analysts and Account Managers, including those in London and SMG Insight’s International offices, reports into me and seeks my guidance when working on reports or receiving difficult requests from clients. I am responsible for conducting biannual appraisals with each member of the team and arranging internal training and development. Show less

Utilising the experiences drawn from my role as a Senior Research Executive, I continue to manage a team of analysts, who report into me across a wide spectrum of clients with differing needs and requirements. I am required to attend a wide range of meetings, with existing, new and prospective clients, where I am positioned as an expert in helping rights-holders and sponsors understand the research provided by SMG Insight.

My new role in SMG Insight entails managing a team of seven analysts across our growing client portfolio. I am the first point of contact for several of SMG Insight's most prestigious clients, ensuring that reports are delivered to the highest standard and in a timely fashion, as well as responding to ad-hoc requests and queries. The key accounts I manage include Rolex, ATP, WTA and Lagardere Sport. In addition, I am responsible for quality-checking and proofreading a substantial proportion of… Show more My new role in SMG Insight entails managing a team of seven analysts across our growing client portfolio. I am the first point of contact for several of SMG Insight's most prestigious clients, ensuring that reports are delivered to the highest standard and in a timely fashion, as well as responding to ad-hoc requests and queries. The key accounts I manage include Rolex, ATP, WTA and Lagardere Sport. In addition, I am responsible for quality-checking and proofreading a substantial proportion of SMG Insight's reporting output. I have also taken on responsibility for improving the company's Digital and Social Media offering and testing new tools to help improve reporting efficiency. Show less

Evaluating sports sponsorship for major rights-holders such as ATP, WTA, IEC, the FA and brands such as Rolex and Aegon. Reports focus on dedicated TV coverage as well as secondary media coverage from online/ print press and social media exposure. With over 100 reports per year across the accounts for which I am responsible, time management skills are key whilst ensuring that every report is accurate and of the highest quality.

Helping globally renowned brands such as Samsung, Universal, Nokia/ Microsoft, Paramount, Vodafone and the BBC make informed marketing and product decisions by providing actionable insights into online consumer discussion and social media engagement. Working to pressured client deadlines whilst ensuring that work is of the highest standard and in line with the company's principles. The diversity of clients I worked for epitomises the variety of tasks I undertook whilst Research… Show more Helping globally renowned brands such as Samsung, Universal, Nokia/ Microsoft, Paramount, Vodafone and the BBC make informed marketing and product decisions by providing actionable insights into online consumer discussion and social media engagement. Working to pressured client deadlines whilst ensuring that work is of the highest standard and in line with the company's principles. The diversity of clients I worked for epitomises the variety of tasks I undertook whilst Research Executive at WaveMetrix. Notably, I helped pioneer a YouTube tracking methodology that evaluates the impact of key influencers or 'vloggers'​ reviews on the platform. This provided a foundation that was fundamental to winning work within the movie industry, which entailed analysing and benchmarking major trailer releases for 2015 (e.g. Minions, Jurassic World, Star Wars Episode VII). I also wrote and presented reports on online press and consumer discussion around key stages in a movies' advertising life cycle and new consumer electronics devices. Show less

Norwich, United Kingdom

Developed effective communication and substantial interpersonal skills through providing an efficient and friendly customer service. Proved myself to be trustworthy in handling vast quantities of money and reliable in working every shift and being enthusiastic in asking for overtime. Reprised my role over the busy Christmas period of all three years I worked at University, which necessitated excellent time management and organisational skills so as to not compromise my study.

Norwich, United Kingdom

Temporary sales assistant over a hectic Christmas period. This job required demonstrating enthusiasm in customer interaction and excellent communication skills to ensure the sales team achieved our targets.

Bachelor Of Arts (Ba), English Literature, First Class (Hons)

Web Officer in the Barnardo's Society's inaugural year, which required utilising social media and ICT skills to raise awareness.

Education record

Activities and Societies: During secondary school, I was privileged to have been nominated by peers and tutors to be a Prefect Team.