Dan Stokes Email & Phone Number

Rochester, New York, United States

• Lead client relationship for three pharmaceutical brands.
• Lead client and partner agency meetings, promoting good communication and clarity to solve problems and avoid confusion.
• Work with internal teams to effectively communicate client needs and preferences while managing internal resources and timelines.
• Steward any creative developed internally (primarily search engine marketing) through Legal, Medical, and Regulatory (LMR) review.
• Be the project manager, ensuring internal teams are aligned and deadlines are met.

• Manage all aspects of Season Pass and Membership effort leading to record setting revenue for Darien Lake in 2018 and record setting revenue and units sold in 2019 in the Season Pass category.
• Create and execute promotional initiatives with corporate partners such as Pepsi, Snickers, Tops Markets, Anchor Bar, and Perry’s Ice Cream.
• Work with ad agency to create and implement an advertising strategy across digital and traditional channels spanning New York, Pennsylvania, and Canada.
• Manage Market Research team, leading 8-10 seasonal employees in data collection throughout the operating season.
• Manage special events including multi-day festivals and VIP experiences.
• Develop promotions with media and other entertainment organizations to generate attendance and revenue from outer markets and during shoulder seasons.

• Manage all writing initiatives including press releases, public (B2P) and partner (B2B) newsletters, website content including SEO optimization, and social media posts.
• Manage collateral pieces including the annual Year in Review, and annual Map & Mini Guide.
• Create and manage business continuity plan.
• Develop and update reports using Google Analytics to prove ROI to partner base and show progress to Board of Directors.

• Manage all creative initiatives including social media, press releases, PA announcements, and game programs.
• Create 5 year anniversary logo.
• Track player and team stats.

Watkins Glen, NY

• Draft press releases, feature articles, driver bios, and official statements.
• Develop/pitch on and off track stories to media.
• Manage Media Center staff.
• Coordinate VIP events including pre and post-race ceremonies and VIP events.

SUNY Fredonia Technology Incubator

• Compose/distribute press releases, create distribution lists, manage social media, provide founder with future strategies.

• Assisted the News Director, Program Director, on-air talent and the sales team.
• Wrote news stories to be read on-air.
• Operated the sound board for on-air talent.