At emd:digital authenticity is at the heart of everything we do. As the digital world evolves, we stay grounded in our belief that people come first. Our dedication extends beyond business; it's about enhancing the human experience in every project we undertake.With a portfolio that spans various industries, from healthcare to not-for-profit and beyond, we continue to push boundaries, ensuring that our digital creations are not just functional, but also meaningful and human-centric.

Amobee (formerly Adconion) is a cross channel digital marketing platform specialising in data intelligence and mobile led advertising solutions for media agencies and direct advertisers. As Senior Sales Manager, I am responsible and accountable for a patch of media agencies to uncover opportunities to sell in the Amobee suite of cross channel products and solutions and meet monthly and quarterly revenue targets. The Amobee suite of products includes: Mobile, Display, Video, Social and Email.Media Agencies Include:Omnicom (OMD & PhD)GroupM (Mediacom & Mindshare)IPG Mediabrands (Universal McCann & MNET)

LivingSocial is one of the leading online group buying providers in Australia specialising in premium daily deals featuring the best local businesses throughout Australia. As a Senior Business Development Consultant I was in charge of metropolitan sales in Victoria for sourcing prospective business and advertising partners, securing the face to face meeting and closing the deal. In this autonomous role, my primary objective was to introduce premium business partners to the LivingSocial platform and construct profitable deals that sold in high volume. This role required a high level of negotiation skills mixed with a consultative approach to business development paired with the business acumen to understand what a profitable campaign looked like and how to construct it in a way that generated revenue for LivingSocial.

Deepend are an award winning creative & strategic digital agency. Clients included: - VIC Govt: Department of Justice - Moose Enterprises- George Western Foods - Maurice Blackburn Lawyers- NIA Health (health.com.au) Amongst my daily responsibilities were: new business proposal writing, digital strategy for clients, managing internal project mangers, selling in creative concepts and driving new business within existing accounts.

Soon after leaving the digital marketing / advertising industry in 2009, I started up a boutique retail outlet based in Armadale specialising in designer home & garden products. Managing the start up & operation of this business from the ground up I was accountable and responsible for: - New business development - Marketing & advertising solutions and strategies - Staff acquisition & management- Website management 
- Proposal writing, sales pitches / presentations 
- Trade fair design & merchandising
- Financial control

Ogilvy Interactive (DTDigital) are the digital arm of Ogilvy and are industry leaders in digital marketing solutions & digital strategy. Clients included: - Crown Lager, Cascade, Yellowglen, Wolf Blass, Penfolds, Lindemans- AAMI- BMW / MINI- Officeworks- Bendigo Bank- Swinburne I was directly responsible for maintaining client relationships and recommending best practice in the digital space leveraging & producing ‘above the line’ advertising campaigns into digital solutions and producing branding and campaign websites.

One Barrack Street was a through–the–line bespoke advertising agency that purely serviced all the advertising solutions for Vodafone. I was an account manager that liaised with all stakeholders throughout the agency & Vodafone working on digital, print & DM campaigns for Vodafone.

RMG: Connect was the digital & direct marketing agency affiliated with advertising agency JWT specialising in website and interactive / digital applications for clients including: - P&G- Vodafone- Kellogg’s- HSBC- Tourism Ireland- Selected for the STW High Potentials Program- Produce large scale websites / application builds including MMS sends- Work with senior producer’s and account management to create a strategic plan to satisfy the client’s business / brand goals- Brief and work with the creative team to develop concepts for the project and to ensure technical integration and feasibility- Produce and develop project schedules & create all design documentation including site maps, flow charts & scope of works. - Develop high end estimates for large scale websites / application builds- Manage budgets and client expectations

NetX is a full service digital agency bought by the Clemenger Group in 2007.Developed and maintained close relationships with major clients including:- Westpac - Zuji - Virgin Money - Virgin Atlantic- Elizabeth Arden - Vodafone